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The Online Marketing Road Map: Step 4 – Search Engine Optimization - National online marketing
1. The Online Marketing Road Map: Step 4 – Search Engine
Optimization - National online marketing
In Step 4 of the "Online Marketing Road Map" we'll talk about Search Engine Optimization
orServing Grand Rapids and learn the organic ways to draw traffic to your site and use the power of
search engines to deliver visitors. The benefit of Search Engine Optimization through organic search
results (See How Search Engines Work (Part 1): The Fundamentals of Online Marketing) is that it
can bring people to your website at a cheaper price point then Pay Per Click Advertising (PPC).
The ultimate goal of Search Engine Optimization is to have your site's In Ann Arbor pages rank as
high as possible in the organic search engine results pages (also called SERPs), where your site
appears in a "prime location", usually on one of the first 3 pages of results. A successfulServing
Grand Rapids strategy integrated into your website will mean that your site has a number of positive
attributes that aid search engine robots in determining that your site's content positively correlates
with relevant terms used in the engine's query. (See How Search Engines Work (Part 2): Ten
Positive Website Relevancy Factors and How Search Engines Work (Part 3): Ten Negative Website
Relevancy Factors).
Constructing a site that is search engine friendly is the first step (See 10 Tips for Making Your
Website Search Engine Friendly), but before you get started, you must first decide what will be your
core keywords or the search terms that people will use to land on your site. Keyword research can
be a very time-consuming task, so start slowly at first. Think of the terms you might search for to
find a site like yours, then search the web with those terms and see if you're getting results similar
to the site you'd like to build. Over time, and as you continue further down the road in your Online
Marketing journey, you can expand your list and narrow your terms to fit your site and its content.
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Organic Search Engine Optimization is truly about being where your prospective customers are.
Your business, your site or social media accounts wish to be front and also facility when they are
looking into to make a purchasing decision. Steve Twomey as well as his group of Search Engine
2. Optimization Service providers could assist your business to increase as well as take your incomes to
the following degree. We can assist your company be everywhere that your prospective clients are.