frog VP of Creative Robert Fabricant gave the closing keynote speech at last the Greener Gadgets Conference in New York. The annual conference, a production of the Consumer Electronics Association, highlights topics surrounding green design, innovation, and technology. It also addresses ways in which electronics make a major impact by utilizing renewable energy in developing nations.

1. FROM SYSTEMS OF
PRODUCTION
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2. TO SYSTEMS OF
PERCEPTION
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3. BIOFEEDBACK STRESSERASER
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4. It would be a great tool for people who have a
harder time feeling what’s going on in their
body. It gives people a way to ‘see’ the result
of an exercise or activity in their body.
Chiropractor
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5. EMR ICW LIFESENSOR

6. PATIENT MANAGEMENT AIRSTRIP
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7. MOBILE HEALTH PROJECT MASILULEKE

8. HOME MONITORING EMONITORS
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9. SMART METER YELLO STROM
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10. climate change
addiction
weight loss
saving for retirement
personal debt
energy consumption
waste
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11. +
behavioral economics sensory augmentation
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12. +
personal informatics sociability
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13. fabio clay musick
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14. fabio clay musick
Systems of
Perception
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15. fabio clay musick
Design for
Awareness
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16. fabio clay musick
Augmented
Mindfullness
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17. fabio clay musick
wtf?
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18. xxxxxxxx xxxxxxxxx
A new domain of user experience design that
applies to methods of recording behavior,
processing the data collected, and feeding
it back to the individual or group so that they
can better understand the patterns of their
activity; and, ostensibly, adapt their behavior
more intelligently than they would without
these augmentations.
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19. fig 1: Basic Architecture
COLLECT PROCESS REPORT
PERCEPTION
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20. fig 1: Basic Architecture
COLLECT PROCESS REPORT
PERCEPTION
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21. fig 1: Basic Architecture
COLLECT PROCESS REPORT
tool
self / society
PERCEPTION
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22. fig 1: Basic Architecture
COLLECT PROCESS REPORT
decision?
behavior?
action? PERCEPTION
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23. fig 2: Behavioral Model (fogg)
1. MOTIVATION
2. ABILITY (SIMPLICITY)
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24. fig 2: Behavioral Model (fogg)
target behavior
r
avio
eh
e tb
a rg
t
rm
e rfo
p
to
1. MOTIVATION
o od
h
eli
lik
d
a se
re
inc
2. ABILITY (SIMPLICITY)
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25. fig 2: Behavioral Model (fogg)
1. MOTIVATION
2. ABILITY (SIMPLICITY)
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26. t t+1 t+2 t+3 t+4
t = time
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27. t = time
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28. t = time
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29. a = attention / awareness
t = time
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30. fig 3: Experience Profile (fabb)
a = attention / awareness
t = time
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31. fig 3: Experience Profile (fabb)
t+2
a = attention / awareness
t+1
t t+3
t = time
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32. fig 4: Time Inconsistency
You t You t+1 You t+2 You t+3
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33. fig 4: Time Inconsistency
I want
fried
chicken!
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34. fig 4: Time Inconsistency
I want I don’t
fried want
chicken! diabetes!
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36. Technology that augments
mindfulness can help us
address problems we’re not
naturally good at solving.

37. + feedback
+ tangibility
+ simulation
+ sociability
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38. + feedback
+ tangibility
+ simulation
+ sociability
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39. YOURFLOWINGDATA
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40. MINT.COM

41. © 2008 frog design. Confidential & Proprietary. 13

42. SCHWARTZ POWELL HEALTHSIMPLE
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43. VITALITY GLOWCAP
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44. YAMAHA BODYBEAT
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45. + feedback
+ tangibility
+ simulation
+ sociability
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46. FITBIT

47. WITHINGS

48. © 2008 frog design. Confidential & Proprietary.

49. FROG ALGAE PAINT
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50. JAMES ROJAS REIMAGINIG CHINATOWN
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51. + feedback
+ tangibility
+ simulation
+ sociability
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52. WIIFIT
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53. BAYER DIDGET

54. FIAT ECODRIVE

56. FORD FUSION DASHBOARD
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57. © 2008 frog design. Confidential & Proprietary. 13

58. + feedback
+ tangibility
+ simulation
+ sociability
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59. NKE PLUS

60. © 2008 frog design. Confidential & Proprietary. 13

62. GETUPANDMOVE.ME
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63. Technology that augments
mindfulness can help us
address problems we’re not
naturally good at solving.

64. {
+ feedback
{
architecture
Augmented + tangibility
behavioral model
Mindfullness + simulation
experience profile
+ sociability
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65. © 2008 frog design. Confidential & Proprietary. 13

66. thanks!
@fabtweet
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67. We think that we're in the artifact
business, but we're not; we're in
the consequence business.
Allan Chochinov, Core77
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68. DISTRIBUTED DIAGNOSTICS PROJECT MASILULEKE
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