2. The aim of our project is to improve the relationship between urban communities and farms . We believe this is an important relationship as it parallels the link between what we eat and our health. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network 我们这个项目意在改善城市的社区和农场 的关系。我们相信这样的改善直接影响着 我们的食物和我们的健康。 Introduction 项目介绍
3. In the past, this relationship between farmers and urban communities was closer, people knew where their food was coming from because their community was directly involved in its source. As we get further and further removed from the farming process we lose this important connection to both our food and our health. 在过去,城市社区和农民的关系是很亲近的,人们 知道他们的吃的是从哪里来的,因为他们的社区跟 种植地密切相关。随着从人们从农场大量迁出,我 们丢失了深刻影响我们的食品和健康重要的部分。 POISONOUS Current Problems 现有问题 Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network
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7. Feeding minds 丰富思想 Feeding bodies 健康身体 Growing together 共同成长 Bridging the gap between our farms, our schools and our health. 构建农场和学校之间的服务桥梁 Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network
10. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network Today, Mrs Zhong’s 3 rd grade class is taking a bus to a nearby farm.
11. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network At the farm, the farmers and teachers teach the children about agriculture in their area and involve them in the planting process. They learn about the benefits of both traditional and modern farming techniques.
12. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network The children are included in cooking lunch. They learn traditional and modern cooking methods and how to make delicious dishes from the vegetables that grow in China. They then enjoy a fresh lunch and the fruits of their labours!
13. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network Back in the classroom, the students learn more about farming in China, the importance of vegetables in a healthy diet, and how to incorporate this knowledge in their daily life.
14. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network Students can visit the farm’s website from school or home. They can learn more about the farm they visited as well as monitor the progress of the vegetables they planted.
15. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network On the farm’s web site students, teachers and parents can log-in to their class’s account and check what vegetables will arrive at the school’s cafeteria that day. Students can also see when the crops THEY planted will be delivered to the school.
16. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network The school’s cafeteria staff can go to the farm’s web site and order the fresh vegetables they need by way of the school’s on-line account.
17. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network A delivery truck transports the produce from the farm to the school’s cafeteria.
18. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network A board in the school’s cafeteria tells the students about the vegetables they are eating that day, and what class/grade helped in planting them.
19. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network 10/01/10 Planting lesson Book vegetable Field trip Record of plant information Book vegetable Offer help Offer help Vegetable for cafeteria What for lunch Cooking activities FARMERS Encourage STUDENTS Online websites kitchen Primary school farm cafeteria
21. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network Homepage 主页 School & students 学校和学生页面 Farm 农场页面 Website Interface 界面
22. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network As always, there are opportunities to take this project further. We would like to ignite the interest in children both before and after their involvement with the farm through their school. We would like to explore marketing and merchandising to accompany the program—ways to draw children and their families in, in positives and inspiring ways. 深入想法 如果,我们有继续深入这个项目的机会,我们更希望通过学校激发孩子在加入这个项目之前和之后的兴趣。我们也乐于探索能够伴随这个项目一起发展的市场和商机 ------ 用积极和鼓励的方式吸引孩子和他们的家庭。 Food for Thought: Ideas for Further Development
23. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network Feeducation: Educating today’s students about the important role farming plays in our culture and diet. Involving them and their community in the farming process from planting to cooking and integrating this system into their daily lives. 让学生意识到农业在我们的文化和饮食中扮演着非常重要的角色。让他们和他们的社区更多的参与到农耕的整个过程中,从种植到烹饪。让这一行为成为他们生活中的一部分。 CONCLUSION 总结 Feeding bodies. Feeding minds. Growing together. 健康身体,丰富思想,共同成长。 Group Members: Wu Xiaoli, Tlell Davidson, Pei Xue, Peng Chenxi Yang Ting, Sun Jiabao
24. Tlell Davidson, PengChenxi, Wu Xiaoli, Sun Jiabao, Yang Ting, Pei Xue Service design for food network [Video] Thank-you!