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Windows 8 Camp Ottawa - 2012-04-14 - Introducing the Windows store
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Windows 8 Camp Ottawa - 2012-04-14 - Introducing the Windows store

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  • This partnership has been designed to make developers some money…
  • Should we hide the modern platform??
  • Demonstrate the Windows store..
  • This slide might no longer be accurate.. We should check.. It is best to show this in the demo any way… more flexibility, same components..
  • We are everywhere.Mention localization. You can capitalize on that and make a lot more money. NOTE: YOU MUST READ THIS BLOG POST FOR YOUR LOCAL DETAILS http://blogs.msdn.com/b/windowsstore/archive/2012/01/05/global-reach.aspx Buy from 231 markets.. 45 market-specific app catalog..sLocal pricing in 40 markets *** Developer payments in 51 markets.. Is not in slide, keep it relevant to locale **
  • This is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..
  • iPad: 4.5% (1/28)Android tab: 13.4% (1/8)80% tier worth an extra $622K to you
  • Register as an individual: This is appropriate when you have not formed a business entity specifically for the purpose of developing and selling apps. This requires that you live in one of the developer markets that the Windows Store supports. Register as a company: This is appropriate if you have a business entity specifically for the purpose of developing and selling apps. You must have the business registered in one of the developer markets that the Windows Store supports. We verify the identity of every business
  • THIS SLIDE DESERVES A LOT OF TIME… Discuss it by scenarios… Use examples:Existing commerce:Ebay can use their existing commerce system… from within their app and all the revenue of that transaction goes to Ebay.. A company like the Telegraph in the UK Ad supported is easy. Pick your favorite scenario.. Use Wordament if needed; they are in the store and they have a fake adTrials is easy.. In-App Purchases is very innovative.. You can get purchases that expire over time, for example “renting a book” for a week… or using the Premium subscription of animoto for a week and then going back to the basic subscription…
  • ** read the article in the link** Based on our lessons from Windows Phone, apps with trials get 70x more downloads.. And the conversion rate is pretty high (and quick, usually within hours a few hours ) … at 70x more downloads and a 10% conversion you end up with more revenue..
  • http://windowsteamblog.com/windows_phone/b/wpdev/archive/2011/03/08/an-update-on-windows-phone-marketplace-new-tips-policies-and-regional-access-program.aspx
  • Emphasize strongly that their choice has to meet store policies and certification..
  • This demo not available until after 3/ 6… the SDK ships in 3/2
  • 47939 required if share was straight 70%iPad = .12%Android tab = .36%
  • iPad: 0.7% (1/140)Android tab: 2.1% (1/47)80% tier worth an extra $122K to you
  • iPad: 4.5% (1/28)Android tab: 13.4% (1/8)80% tier worth an extra $622K to you
  • Transcript

    • 1. demo
    • 2. Windows Phone Developer blog, March 2011
    • 3. // get current productvar currentProduct = Windows.ApplicationModel.Store.CurrentProduct;// get the license informationvar licenseInformation = currentProduct.licenseInformation;// check to see if the user has an active non-trial licenseif (licenseInformation.isTrial) { // user has trial version of the application // prompt them to purchase before so we can enable full functionalitycurrentProduct.requestProductPurchaseAsync().then( function () { // Purchase succeeded });}
    • 4. demo
    • 5. // can’t do in-app purchase in trial mode, must convert firstif (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1").then( enableProduct1 ); } });
    • 6. demo
    • 7. 1 2 3 www.windowsadvertising.com
    • 8. 1 2 3 www.windowsadvertising.com

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