Netcasting – Training slides

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Podcast/webcast manual and training – Produced for e-NC under a grant from the W.K. Kellogg Foundation, these products educate the reader about podcasting and webcasting. They also provide a tutorial describing how to produce a first time podcast for free.

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Netcasting – Training slides

  1. 1. NetcastingManual page:
  2. 2. Logistics Welcome • Facilities orientation • Informal style, please ask questions. • If a question requires more discussion, I may defer it to the break. • Doug Foster • dfoster@performance-podcasts.com • Agenda …Manual page:
  3. 3. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  4. 4. Session 1 Netcasting • What is it? • Why would I use it? • What has influenced netcasting? • Who, what, when, where, and how? • How much does it cost? Webcasting • Types • Planning, execution, and follow-up • Challenges of streaming applications • How much does a webcast cost?Manual page: 2
  5. 5. Session 2 Podcasting • What is it? • How do I find and subscribe? • How do I listen to or view? • How do I produce one? • How much does it cost? • What is copyright, how does it affect me?Manual page: 2
  6. 6. Session 3 Create your first audio podcast • Planning • Record and edit the audio • Compress and tag the audio • Create the RSS feed • Publish • List it in a directoryManual page: 2
  7. 7. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  8. 8. What is netcasting? Netcasting • Delivering digital media content, • over a data network (Internet or intranet), in • real time (streaming) or time-shifted (downloaded). Webcasting … real time • One-way: Internet video broadcast • Two-way: web based seminar (webinar) Podcasting … time-shifted • Digital media file (audio, video, image, or PDF) • RSS (Really Simple Syndication) feed (file)Manual page: 3
  9. 9. Why would I use a netcast? The sales cycle • Tell a story • Build a relationship • Entertain Prospect Qualify • Educate • Promote Close EducateManual page: 7
  10. 10. What has influenced netcasting? Changing technology 1937 1902 1945 1975 2007Manual page: 4
  11. 11. What has influenced netcasting? Analog to digital mediaManual page: 5
  12. 12. What has influenced netcasting? Connecting everybody and everything 10% radios 40% broadband Internet 1930 2005 US: 123 million US: 296 millionManual page: 5
  13. 13. What has influenced netcasting? Internet growth. Time shifted media 4 213 433,000,000 1969 1981 2007Manual page: 6
  14. 14. Who, what, when, where and how? Know your audience • Demographics • Niche or mass interest? • Internal or external communication? • What and how long is my message? • When, where, and how will they listen?Manual page: 8
  15. 15. How much does it cost? It depends: • Podcast or webcast? Video or audio? • How often? One time event or a conversation? • What quality does your audience expect? • Produce it yourself or outsource? • Format and length of the stories? • Hire talent or will you be the host? • Guests? Interviews? In-person or remote? • In a studio, on location, or both? • Core to your mission or business? • What time and money are you willing to spend?Manual page: 12
  16. 16. Types of webcasts One-way Webcam Internet radio Video webcastManual page: 13
  17. 17. Types of webcasts One-way Content Delivery Network (CDN)Manual page: 13
  18. 18. Types of webcasts Two-way Webinar/collaborativeManual page: 14
  19. 19. Planning , execution, & follow-up Live events require more work • Integrated marketing plan • Pre-event (awareness, generate interest, …) • Event (logistics, contingency plans, …) • Post event (thank you, nurturing, info, …) • Follow-up is important, often ignoredManual page: 15
  20. 20. How much does a webcast cost? Video webcast using a CDN • Production (camera, encoder, server): $1,000+ • Distribution (2 hours for 1,000 viewers): $1,500 • Planning, execution, follow-up: ? Webinar using WebEx • Production (computer, browser, phone): $0 • Distribution: $3,900 - 100 attendees - $0.32/min/attendee + $0.12/min/attendee (800# phone) - Includes $1,200 for assistance (plan & execute) • Planning, execution, follow-up: ?Manual page: 16
  21. 21. Challenges for streaming apps Quality Of Service (QOS) • Data capacity • Time delay • Variation of time delay • Prioritization • Fragmenting and interleaving Broadcasting (Internet multicast)Manual page: 17
  22. 22. Webcast or podcast? Both have advantages If it has to be a live event: webcast. If not: podcast.Manual page: 17
  23. 23. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  24. 24. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  25. 25. Session 2 Podcasting • What is it? • How do I find and subscribe? • How do I listen to or view? • How do I produce one? • How much does it cost? • What is copyright, how does it affect me?Manual page: 18
  26. 26. What is a podcast? Two files are required for a podcast QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture. Media file RSS feed (file)Manual page: 18
  27. 27. What is a podcast? Audio PodcastManual page: 18
  28. 28. What is a podcast? Enhanced PodcastManual page: 19
  29. 29. What is a podcast? Video PodcastManual page: 19
  30. 30. How do I find a podcast? Search a directory iTunes storeManual page: 21
  31. 31. How do I subscribe ? Click “Subscribe”Manual page: 23
  32. 32. How do I listen or view ? Use iTunesManual page: 25
  33. 33. How do I listen or view ? Use a portable media playerManual page: 25
  34. 34. How do I produce a podcast? Step 1: Capture sound • Location • Sound natural • Address the microphone correctly • Buy a good mic, holder, & cables • Use a mic preamp & A/D converter • Avoid mixers if possible • Remote interviews? • Practice and researchManual page: 26
  35. 35. How do I produce a podcast? Step 2: Record audio Recorder Computer & softwareManual page: 30
  36. 36. How do I produce a podcast? Step 3: Edit and process Multi-track Edit mixingManual page: 32 Plugins
  37. 37. How do I produce a podcast? Step 4: Compress and upload • File Transfer software (FTP or web browser) • Be careful of the size and # of viewers - RSS files are small - Audio files are large - Video files can be huge • Pick an Internet Service Provider - Traditional web hosting - Podcast packages - Podcast specific ISPManual page: 34
  38. 38. How do I produce a podcast? Step 5: Create the RSS feed <?xml version="1.0" encoding="UTF-8"?> <rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"> <channel> <title>HomeBot Robotics</title> <description>Focused on serious robotics enthusiasts, every month we bring you the latest in hardware, technology, and open source software. Hear suggestions from enthusiasts, interviews with technology researchers, and how-to tips for building your own mobile robots.</description> <link>http://www.homebot-robotics.com/podcast.html</link> <category>Podcasts</category> <copyright>Copyright © 2007 HomeBot Robotics, Inc.</copyright> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <language>en-us</language> <lastBuildDate>Fri, 27 Jul 2007 13:30:41 -0400</lastBuildDate> <pubDate>Fri, 27 Jul 2007 13:09:38 -0400</pubDate> <itunes:subtitle>A geeky podcast for serious robotics enthusiasts</itunes:subtitle> <itunes:summary>Focused on serious robotics enthusiasts, every month we bring you the latest in hardware, technology, and open source software. Hear suggestions from enthusiasts, interviews with technology researchers, and how-to tips for building your own mobile robots.</itunes:summary> <itunes:category text="Technology"> <itunes:category text="Gadgets"/> </itunes:category> <itunes:category text="Games &amp; Hobbies"> <itunes:category text="Hobbies"/> </itunes:category> <itunes:author>Allen</itunes:author>Manual page: 35
  39. 39. How much does a podcast cost? Summary cost • Free • Good value - Production: if you own a computer, $500 - Distribution: $100/year • High end - Production: $5,000-$7,000 - Distribution: $700/yearManual page: 36
  40. 40. What is copyright? Secure rights and permissions Copyright law - Applies to creative and expressive works such as performances, scripts, interviews, musical works and sound recordings. Publicity rights - Controls how an individual’s voice, image or likeness is used for commercial purposes in public. Examples: interviews, performances, singing, appearances. Trademark law - Protects consumers from being misled or deceived as to the source of goods and services, or the endorsement, sponsorship or affiliation of one good or service with another. Five instances - permission is not required when you are using a: • Fact, an idea, a theory or slogan, title or short phrase. • Work that is in the public domain. • US Government work. • Fair use. • Creative Commons-licensed or “podsafe” content.Manual page: 36
  41. 41. What is copyright? Fair use (Use caution, consult a lawyer) Fair use is copying any protected material (texts, sounds, images, etc.) for a limited and transformative purpose, like criticizing, commenting, parodying, news reporting, teaching the copyrighted work. Judges typically consider four factors that are set forth in the Copyright Act in determining fair use: • Purpose and character of your use • Nature of the copyrighted work • Amount and substantiality of the portion taken • Effect of the use upon the potential marketManual page: 37
  42. 42. What is copyright? Creative Commons licensing Attribution - You may copy, distribute, display and perform the work and make derivative works based upon it only if you give the author or licensor credits in the manner specified by these. NoDerivatives - You may copy, distribute, display and perform only verbatim copies of the work, not derivative works based upon it. NonCommercial - You may copy, distribute, display, and perform the work and make derivative works based upon it only for noncommercial purposes. ShareAlike - Licensees may distribute derivative works only under a license identical to the license that governs your workManual page: 38
  43. 43. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  44. 44. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  45. 45. Session 3 Create your first audio podcast • Planning • Record and edit the audio • Compress and tag the audio • Create the RSS feed • Publish • List it in a directoryManual page: 39
  46. 46. Planning Example: HomeBot Robotics • Research the topic • Select a format • Choose podcasting hardware • Choose podcasting software • Identify annual costsManual page: 39
  47. 47. Planning Welcome message “Hi. Welcome to the HomeBot Robotics podcast. I’m your host Allen. You know, a lot of people think building robots is for kids ... and other people think it’s for scientists. Ok - they’re both right - but there’s a middle ground; one with a large community of serious, amateur robotics enthusiasts like us. Our HomeBot Robotics podcast promises to bring you the latest in hardware, technology, and what’s happening with open source robotics software. Our mission at Homebot is to make personal mobile robotics available to the masses by providing affordable and robust hardware building blocks, coupled with open source software solutions to get robotics enthusiasts and researchers jumpstarted. We’re geeky - and have a pretty wry sense of humor - but you’ll always take away great ideas from our ten-minute podcast. We’ll bring you: o Ideas and How-to suggestions for creating your own mobile robots o Commentary on news and events in the world of robotics o A peek into our plans for cool and interesting new robotics building blocks. So join us. Send us your ideas! If you like the podcast, tell a friend. We want to produce your show – one that helps all of us build the amateur robotics community.”Manual page: 42
  48. 48. Record and edit the audio Record and edit • Quit all unused applications on your computer. • Record using an uncompressed WAV (PC) or AIFF (Mac) format, not MP3. • Record thirty seconds of silence. This can be useful during editing. • Watch the recording levels. Stay close but under maximum volume to avoid losing (clipping) loud audio. • If you make a mistake, pause, then say your thought again. Leaving a pause will help when you cut the bad phrase during edit. • Make a test recording. Catch mistakes now, not later during editing.Manual page: 44
  49. 49. Compress and tag the audio Import into iTunes and compress After compressing PreferencesManual page: 46
  50. 50. Compress and tag the audio Add ID3 tags Add graphic Add tagsManual page: 48
  51. 51. Create an RSS feed If you used an RSS applicationManual page: 49
  52. 52. Publish Use a free account with a podcast ISP Switchpod Control panelManual page: 50
  53. 53. Publish Upload the media, add RSS info Upload Add episode infoManual page: 51
  54. 54. Publish View the RSS feed Web browser RSS feedManual page: 52
  55. 55. Publish View the RSS feed iTunesManual page: 52
  56. 56. List in a directory Submit to iTunesManual page: 54
  57. 57. List in a directory Submit to iTunesManual page: 54
  58. 58. Closing thoughts • Go to the end and work backwards. • Does it need to be live? • Decide on your purpose. • Quality vs. cost • Be committed. • Be yourself. Have fun!Manual page:
  59. 59. Netcasting Netcasting Session 1 (45) Webcasting Break (15) Podcasting Session 2 (45) Break (15) Make a Session 3 (45) PodcastManual page:
  60. 60. Plase contact us with questions • Doug Foster • dfoster@performance-podcasts.com • www.performance-podcasts.com • info@e-nc.org • http://e-nc.org/encManuals.asp (Netcasting manual)Manual page:
  61. 61. Thank you!Manual page:

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