Placeholder for text of Conclusions, SPAs and others (substitute your own text) No source line is necessary unless the source is something other than Gartner Research
Engage Gartner analysts to: Validate messaging and provide input into go-to-market strategies Perform market-space analysis for product development/management initiatives Determine key business strategies as they relate to revenue growth and market expansion Perform competitive SWOT analyses Validate and review product road maps Strengthen analyst relationships Present key market trends and findings in presentations at staff meetings and executive planning sessions Add validation through analyst presentations at user conferences
We deliver qualitiative research on our IT end-users technologies and trends. We ddeliver quantiative research on forecasts and sares on makrets and technologies CUSTOMERS: Know what your customers care about. Understand their mind-set and decision-making behaviors. Inquiry Analytics Search Analytics Readership Analytics User Surveys Gartner for IT Leaders Toolkits Your Competitors Position your company and your products cost effectively. Understand your competitors’ offerings and strategies. Magic Quadrants MarketScopes SWOT Analyses Vendor Ratings Competitive Landscapes Your Markets Identify market and growth opportunities and prioritize investments. Market Statistics Market Forecasts Market Trends Emerging Markets Reports Technologies Gain a deep knowledge of the technologies you focus on. Be aware of emerging technologies. Hype Cycles Cool Vendor Reports Emerging Technology Reports Marketing Essentials Benchmarks, best practices and how-to frameworks for marketing leader success.
Primary research written by Gartner analysts designed around what we recommend for you, based on our collective insights of what’s happening in the industry to drive the tactical execution of your marketing activity life cycle. Placeholder for text of Conclusions, SPAs and others (substitute your own text) No source line is necessary unless the source is something other than Gartner Research
Designed for product and marketing leaders, Gartner for Product Management & Marketing ensures your success by providing immediate access to our research advice custom-tailored to your role via a personalized Web portal.
You will get a deep understanding of and objective perspectives on your customers, competitors, markets and technologies you care about to enable you to drive incredible business results.
Access to World-class Gartner Research Gartner for Product Management & Marketing users have access to: Gartner for Business Leaders Market Statistics Dataquest Market Insights Core Research Objective technology insight including: Magic Quadrants MarketScopes Vendor Ratings Hype Cycles Qualitative and quantitative analysis of trends and performance, dynamics and opportunities. Marketing Essentials Emerging Technologies Emerging Markets SWOTs IT Key Metrics Data Gartner Analytics Globally consistent and accurate quantitative market data and IT spending forecasts.
Gartner for Business Leaders Research: Framework Designed by our Clients Customers Gartner Analytics User Surveys IT Leaders Toolkits IT Key Metrics Data Competitors Magic Quadrants MarketScopes SWOT Analyses Vendor Ratings Competitive Landscapes Markets Market Statistics Market Forecasts Market Trends Emerging Markets Technologies Hype Cycles Cool Vendor Reports Emerging Technology Best Practices Case Studies Benchmarks Marketing Essentials
Marketing Essentials: How-to Advice and IT Marketing Best Practices Marketing Activity Cycle
How to Market to and With Channels
How to Create the Perfect Elevator Pitch
Channel Chief Outlook 2009 and Beyond
Marketing Goals and Responsibilities for 2009
Marketing Budgets for 2009: Where's the Spending?
Sales Enablement Challenges in Asia/Pacific
How to Build the Business Case for Partnering
Channel Program Trends in Key Regions
Insight for Startups: What to Remember When Communicating to Investors
How to Generate Leads in a Soft Economy
How to Brand a Company, a Product or Yourself
Research Highlights Evaluate Examine Execute Communicate Plan Growth
Gartner Analytics: Helps You Understand the Mind-set of IT Buyers
2.7 million document views by IT end users
What documents are read?
Who is reading them?
How many document page views?
How do I measure up against my competitors?
2 million IT end-user searches
What are the most popular search terms?
What are the technology trends?
Which providers are Gartner clients searching on?
100,000 IT end-user inquiries
What were the topics discussed?
What’s the decision phase?
Who were the providers mentioned?
What is top of mind with CIOs?
Customers: Get the pulse on the IT marketplace *Exclusive to Gartner for Business Leaders offerings. Inquiry Analytics Emerging and most popular search terms by Gartner IT end-user clients. Search Analytics Quarterly inquiry share trend of vendor mentions by Gartner IT end-user clients.
Customers: Understand IT Buyer Needs and Customer Trends Search Analytics Reports User Survey Analysis *Exclusive to Gartner for Business Leaders offerings. 1 August, ID:G00160123 SaaS ranks with SOA and virtualization as one of the most-searched terms on the Gartner Web site, and it is set to continue to grow in interest. In this report, we analyze the interest in SaaS as illustrated by the number of searches on the Gartner Web site. IT End-user Searches for SaaS Since January 2007 Number of Hits Vendors Mentioned in Searches for SaaS Term Relative Frequency Microsoft 25.6% Oracle 16.9% IBM 15.7% SAP 11.2% Google 7.7% salesforce.com 7.3% NetSuite 2.6% RightNow Technologies 2.2% Symantec 1.6% Other Vendors 9.3% Improve the speed of communications across the business 44% Better communications for distributed sites or remote workers and mobile workforce 39% Equipment needed upgrading 36% Improve employee access to information regardless of device or location 34% Lower total cost of ownership (TCO) 33% Improve collaboration between employees 29% Improved applications available through UC 28% Lower equipment costs 27% Competitive advantage 26% Easier system management; reduce management of multiple systems 25% Specific UC applications would improve employee productivity 24% Specific application improvements associated with customer interfacing activities 22% Improve return on investment 18% Directive from management 14% UC implemented because making communications decisions about a new site 12% Vendor pressure 5% Other 1%
Competitors: Position and Compete More Effectively *Exclusive to Gartner for Business Leaders offerings. Magic Quadrant SWOT Analysis Reports
Currently the lowest-cost high-volume PV manufacturer
Rapidly expanding its manufacturing footprint
Strong sales in Germany and expanding in Europe
Products too concentrated on CdTE-based PV
Potential public relations issue from toxicity of cadmium
Narrow set of markets addressed
Large growth market
Potential new thin-film PV business opportunities
Industry remains in high visibility
PV aligns with utility requirements
Uncertain government support
Expanding into commoditized market
Large number of competing technologies
Bleak macroeconomic climate
Markets: Accurate Data Helps Make the Right Decisions
Globally consistent methodologies and in-region expertise
One terabyte of continually updated market data
175+ technology markets
Tracked in 99 countries
Segmented into 41 vertical markets
Market Statistics Gartner IT Spending Forecast are published quarterly. Gartner looks at the full impact of the economy on hardware, software, IT services and telecommunications spending growth. In addition to published research, our chief forecaster, delivers a quarterly webinar for greater context. IT Spending Forecasts Emerging Market Analysis Reports
Technologies: Build Product Road Maps That Grow Your Business Hype Cycle Emerging Technology Analysis Reports