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Find The Love and See The Big Picture  - Founder-Centric F-Day at UCL SMILE
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Find The Love and See The Big Picture - Founder-Centric F-Day at UCL SMILE

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  • [Seriously!]\n
  • [Let’s start by figuring out what current airline business models look like, and where they are strong and weak]\n

Find The Love and See The Big Picture  - Founder-Centric F-Day at UCL SMILE Find The Love and See The Big Picture - Founder-Centric F-Day at UCL SMILE Presentation Transcript

  • What’s the most precious resource for a startup?
  • You’ve got a ton of options
  • Early stage strategy is findingthe few that matter
  • Where’s thelove?
  • We obsess overthe details
  • And miss the big picture
  • My 1st product inTitle TextBody Level One front of 2.5mm liveBody Level TwoBody Level Three viewersBody Level FourBody Level Five
  • Marketing success!
  • Business fail.
  • We wanted more users, sowe marketed...
  • ...which was renderedworthless by our retention
  • We had abig picture problem!
  • Osterwalder’s Business Model Canvas is the big picture
  • Your business model has holes
  • Stuff’s goingwrong...Let’s embrace it!
  • Test the scarybits first(not the fun bits)
  • Changing somethingchanges everything
  • A “simple”change
  • You can’t thinkabout any one partwithout thinkingabout the rest
  • Imagine the tension between the retention and revenue teams!
  • So let’s say we want to launch a new airline How shall we begin?