The document discusses the importance of focusing on the big picture when starting a business, rather than getting lost in the details. It notes that early-stage startups should focus on finding the key strategic elements that matter most and using Osterwalder's Business Model Canvas to identify any holes in the business model. It also advocates testing potential problems first before launching new initiatives.

1. What’s the most precious
resource for a startup?

2. You’ve got a ton of options

3. Early stage
strategy is finding
the few that matter

5. Where’s the
love?

7. We obsess over
the details

8. And miss the big picture

9. My 1st product in
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10. Marketing success!

11. Business fail.

12. We wanted more users, so
we marketed...

13. ...which was rendered
worthless by our retention

14. We had a
big picture
problem!

15. Osterwalder’s Business Model
Canvas is the big picture

17. Your business model has holes

18. Stuff’s going
wrong...
Let’s embrace it!

19. Test the scary
bits first
(not the fun bits)

20. Changing something
changes everything

21. A “simple”
change

22. You can’t think
about any one part
without thinking
about the rest

23. Imagine the tension between the
retention and revenue teams!

24. So let’s say we want to
launch a new airline
How shall we begin?