What’s the most precious resource for a startup?
You’ve got a ton of options
Early stage  strategy is findingthe few that matter
Where’s thelove?
We obsess overthe details
And miss the big picture
My 1st product inTitle TextBody Level One   front of 2.5mm liveBody Level TwoBody Level Three viewersBody Level FourBody L...
Marketing success!
Business fail.
We wanted more users, sowe marketed...
...which was renderedworthless by our retention
We had abig picture  problem!
Osterwalder’s Business Model  Canvas is the big picture
Your business model has holes
Stuff’s goingwrong...Let’s embrace it!
Test the scarybits first(not the fun bits)
Changing somethingchanges everything
A “simple”change
You can’t thinkabout any one partwithout thinkingabout the rest
Imagine the tension between the  retention and revenue teams!
So let’s say we want to  launch a new airline  How shall we begin?
Find The Love and See The Big Picture  - Founder-Centric F-Day at UCL SMILE
Find The Love and See The Big Picture  - Founder-Centric F-Day at UCL SMILE
Find The Love and See The Big Picture  - Founder-Centric F-Day at UCL SMILE
Find The Love and See The Big Picture  - Founder-Centric F-Day at UCL SMILE
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Find The Love and See The Big Picture - Founder-Centric F-Day at UCL SMILE

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  • <Spoiler: it’s founder time & attention. Do less!>\n
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  • <At Habit, we were constantly torn between serving big brands and small businesses>\n
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  • <At Nvana, we built ton of features which hid our one must-have use-case>\n
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  • <We were featured live on Rachael Ray, but didn’t have the retention to keep any users>\n
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  • <Changing one part of your business model almost always ripples through the rest>\n
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  • [Seriously!]\n
  • [Let’s start by figuring out what current airline business models look like, and where they are strong and weak]\n
  • Find The Love and See The Big Picture - Founder-Centric F-Day at UCL SMILE

    1. 1. What’s the most precious resource for a startup?
    2. 2. You’ve got a ton of options
    3. 3. Early stage strategy is findingthe few that matter
    4. 4. Where’s thelove?
    5. 5. We obsess overthe details
    6. 6. And miss the big picture
    7. 7. My 1st product inTitle TextBody Level One front of 2.5mm liveBody Level TwoBody Level Three viewersBody Level FourBody Level Five
    8. 8. Marketing success!
    9. 9. Business fail.
    10. 10. We wanted more users, sowe marketed...
    11. 11. ...which was renderedworthless by our retention
    12. 12. We had abig picture problem!
    13. 13. Osterwalder’s Business Model Canvas is the big picture
    14. 14. Your business model has holes
    15. 15. Stuff’s goingwrong...Let’s embrace it!
    16. 16. Test the scarybits first(not the fun bits)
    17. 17. Changing somethingchanges everything
    18. 18. A “simple”change
    19. 19. You can’t thinkabout any one partwithout thinkingabout the rest
    20. 20. Imagine the tension between the retention and revenue teams!
    21. 21. So let’s say we want to launch a new airline How shall we begin?

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