2. Honda Matic Scooter
• Honda is not the pioneer in the matic scooter
segment
• Re-position not just for female – for unisex
• Projected become AHM backbone years to come
What we do:
• Authoritative – avoid get trapped in other’s game
• Set the new tone & manner
• Widening the gap with the competitor
3.
4.
5.
6. Overall Result
• Honda Matic has taken the leadership in 2011.
• Matic category contributes 40% of total sales in 2009. Thus has become
the trump card to maintain the leadership ahead the competitor.
• Started with Honda Vario, today Fortune is trusted to handle more Honda
accounts (AHM Oil, Honda Genuine Part, Honda Beat, Honda Blade, and
two more)
• The recent Honda Scoopy campaign has created long list of indent buyer.
It also create new category: “stylish motorcycle”
