Love@ First Website Presentation - 2010

1. Hi there. We’re Foiled Cupcakes.
We like shoes, chocolate, and SYTYCD.
We hate traffic and wet socks.
It’s so nice to meet you.

2. We bake and deliver cupcakes
for $38 a dozen
all online
all in Chicago.
We don’t have a storefront.

3. 7

6. 93.7%

7. Projected Sales, July 09-Mar 10
600
500
400
300 Projected
200
100
0
J J A S O N D J F M

8. Holy COW!
600
500
400 Projected
300 Actual
200
100
0
J J A S O N D J F M

9. People often ask us how we did it.
Weʼre not “Social Media Experts.” Weʼre not in PR.
It was all just
trial and error.

11. 1. Balance
Help People Build
Relationships with
You.
no pedals !

12. Ask People to Talk. Listen. Talk Back.

13. Build People Up – Genuinely.

14. Invade Conversations. Listen. Talk Back.

15. Do Humanitarian Stuff.

17. Partner with Bigger Companies.

22. Get In Front of The Right People.

27. 2. Pedal
Help People Build
Relationships with
Each Other.
with pedals !

28. Host Events – Virtual or IRL.

36. Read Bios. And Make Connections.

40. Give People Jobs.

42. ALWAYS respond. NO EXCEPTIONS.

43. 3. Fall -
and get back up
Protect Yourself,
Make Changes,
Do It Again.
Smarter.
keep going!!

44. Time Suck

45. Two Weeks at a Time

46. Out-do Competition

47. Take Negativity Offline – RIGHT NOW.

49. Monitor Chatter

50. Projected Sales, July 09-Mar 10
600
500
400
300 Projected
200
100
0
J J A S O N D J F M

51. Woo-hoo!
600
500
400 Projected
300 Actual
200
100
0
J J A S O N D J F M

52. Let’s Connect.
Blog:
foiledcupcakes.com/blog
Twitter:
@foiledcupcakes
Facebook:
facebook.com/foiledcupcakes
LinkedIn:
linkedin.com/in/mariluangrath
Email:
hey@foiledcupcakes.com
Thank you so much.