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Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
Social. Media. Sharing as Outbound Marketing.
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Social. Media. Sharing as Outbound Marketing.

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  • Transcript

    • 1. SOCIAL. MEDIA. Sharing as Outbound MarketingJonathan Strauss #FMSignal Chicagoawe.sm 2012-09-11
    • 2. Jo n at h a n(@j s t raus s )
    • 3. Jo n at h a n(@j s t raus s ) (@awesm) Track. Learn. Share.
    • 4. Jo n at h a n(@j s t raus s ) (@awesm) Track. Learn. Share. $
    • 5. Paid MediaOwned MediaEarned Media
    • 6. Earned Media
    • 7. Authenticity AmplificationLack of Control
    • 8. Authenticity AmplificationLack of Control
    • 9. AuthenticityAmplificationLack of Control
    • 10. Authenticity AmplificationLack of Control
    • 11. Earned Media
    • 12. Marketing drives value
    • 13. Value can be measured
    • 14. 2,767 followers19 Tweets179 visits230 PVs
    • 15. 2,767 followers 19 Tweets 179 visits 230 PVs32,126 followers30 Tweets759 visits910 PVs
    • 16. 2,767 followers 19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
    • 17. 2,767 followers 19 Tweets 179 visits 230 PVs 56 Tweets 178,027 followers 1,092 visits (0.6% CTR) 1,312 PVs (1.2 PVs/visit) 32,126 followers 30 Tweets 759 visits 910 PVs1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
    • 18. How data creates value
    • 19. Increase Traffic New Ad ProductsMore Valuable Audiences
    • 20. Increase Traffic New Ad ProductsMore Valuable Audiences
    • 21. Increase TrafficNew Ad ProductsMore Valuable Audiences
    • 22. Increase Traffic New Ad ProductsMore Valuable Audiences
    • 23. Thanks jonathan@awe.sm @jstraussJonathan Strauss #FMSignal Chicagoawe.sm 2012-09-11

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