Social. Media. Sharing as Outbound Marketing.
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Social. Media. Sharing as Outbound Marketing.
- 1. SOCIAL. MEDIA. Sharing as Outbound Marketing Jonathan Strauss #FMSignal Chicago awe.sm 2012-09-11
- 2. Jo n at h a n (@j s t raus s )
- 3. Jo n at h a n (@j s t raus s ) (@awesm) Track. Learn. Share.
- 4. Jo n at h a n (@j s t raus s ) (@awesm) Track. Learn. Share. $
- 5. Paid Media Owned Media Earned Media
- 6. Earned Media
- 7. Authenticity Amplification Lack of Control
- 8. Authenticity Amplification Lack of Control
- 10. Authenticity Amplification Lack of Control
- 11. Earned Media
- 13. Value can be measured
- 15. 2,767 followers 19 Tweets 179 visits 230 PVs
- 16. 2,767 followers 19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs
- 17. 2,767 followers 19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs 1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
- 18. 2,767 followers 19 Tweets 179 visits 230 PVs 56 Tweets 178,027 followers 1,092 visits (0.6% CTR) 1,312 PVs (1.2 PVs/visit) 32,126 followers 30 Tweets 759 visits 910 PVs 1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
- 19. How data creates value
- 20. Increase Traffic New Ad Products More Valuable Audiences
- 21. Increase Traffic New Ad Products More Valuable Audiences
- 22. Increase Traffic New Ad Products More Valuable Audiences
- 23. Increase Traffic New Ad Products More Valuable Audiences
- 24. Thanks jonathan@awe.sm @jstrauss Jonathan Strauss #FMSignal Chicago awe.sm 2012-09-11
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