1. Marketing Committee Mtg.
November 16, 2012

2. What we will cover
What we will cover New Branding Package
Messaging Strategy
Online Marketing Strategy
Marketing Next Steps

3. New Branding Package
What we will cover New Branding Package
Messaging Strategy
Online Marketing Strategy
Marketing Next Steps

4. Your New Logo
• Bright, colorful, fresh
• Youthful
• Strength – network of resources, people
• 4 U’s – unity, uni-sex, uni-age, universal

5. How to use new logo
• Consistently
• Integrate it with everything
• Find unique ways to help people identify
with your mission and goals

6. Consistency

7. Integration - have fun with it!

8. Image-driven Logo

9. Messaging Strategy
New Branding Package
What we will cover
Messaging Strategy
Online Marketing Strategy
Marketing Next Steps

10. How to integrate new message
Respite
Residential Outpatient
Service
Foster Care

11. Elevator Speech
Could you explain
what Caring for
Children does
in 60 seconds or
less?

12. Online Marketing Strategy
What we will cover New Branding Package
Messaging Strategy
Online Marketing Strategy
Marketing Next Steps

13. Growth Model
GROWTH Search Engine Optimization- drywall
Social Media/ Local Efforts- framework
Website - foundation
Brand Voice – raw materials

14. Website Recommendations
1. 10 seconds to engage users
2. Header - Lack of social media icons in
header
3. Header - Contact information must be
prominent
4. Header – add search feature
5. Use slider banner to promote
events/support

15. Website Recommendations
6. Update templates to match branding
7. Abbreviate content; make more image
driven
8. Make sponsor page with rotating
banner, sponsor description and
backlink
9. Add site map
10. Add scrolling widget to side bar

16. Online Resources
Click here to watch…
Intro to Caring For Children Webinar

17. Why Social Media?
1. Deepens relationship & engagement
2. Self-organization
3. Facilitating collaboration and
crowdsourcing
4. Broader reach
5. Essentially free

18. Social Media Marketing
1. Social Media Management Tool
- Free
- Easy to use
- One-stop place

19. Facebook
1. Customize account
2. Utilize profile/banner image area
3. Add events to ‘Events’ tab
4. Add iFrame

20. Example of iFrame

21. Google+
• Wave of the future
• Critical for SEO (Search Engine
Optimization)

22. Other Social Media Tools
• Pinterest
• Instagram
• Slideshare
• YouTube

23. Search Engine Optimization
• Backlinks, backlinks, backlinks
• Optimized pages, alt tags, keywords
• Back-end monthly/quarterly analytics

24. Marketing Next Steps
What we will cover New Branding Package
Messaging Strategy
Online Marketing Strategy
Marketing Next Steps

25. Next Steps
• Determine brand voice messaging
• Determine online marketing strategy

26. Thank you!