2. A sale is the exchange of
a commodity for money or
service in return
for money or the action
of selling something.
Marketing is communicating
the value of a product
or service to customers,
for the purpose of
selling that product
or service.
3. Marketing and sales differ greatly, but have the same goal.
Selling is the final stage in Marketing, which also includes
Pricing, Promotion, Positioning and Product (the 4 P's).
A marketing department in an organization has the goals of
increasing the desirability and value to the customer and
increasing the number and engagement of interactions between
potential customers and the organization. Achieving this goal may
involve the sales team using promotional techniques such
as advertising, sales promotion, publicity, and public relations,
creating new sales channels, or creating new products (new product
development), among other things. It can also include bringing the
potential customer to visit the organization's website(s) for more
information, or to contact the organization for more information,
or to interact with the organization via social media such
as Twitter, Facebook and blogs.
4. ▀To sell your products or services you
need a marketing strategy.
▀Marketing aims both customer
satisfaction and obtaining profit.
▀Marketing is consumer-oriented, so
marketing research is essential to identify
the target market.
▀Then researchers and specialists create
products that meet the needs of the
public, to sell, to make a profit. Next are
promotion programs, advertising is the
most important.
5. Persuasion is an umbrella term of influence.
Persuasion can attempt to influence a
person's beliefs, attitudes, intentions, motivations,
or behaviors. In business, persuasion is a process
aimed at changing a person's (or a group's)
attitude or behavior toward some event, idea,
object, or other person(s), by using written or
spoken words to convey information, feelings, or
reasoning.
6.
7. It‘s important to know and understand the
six stages of persuasion:
1. Presentation: The intended audiences are presented with key
messages through media placement (3 - 6 months into the campaign
and ongoing).
2. Attention: With repeated exposure, intended audiences will see and
recognize the messages (approximately 6 - 9 months into the
campaign).
3. Comprehension: Intended audiences comprehend the value of the
offering (9 months and onward).
4. Acceptance: Audiences believe the messages (9 - 12 months).
5. Retention: Audiences remember the messages and identify the
messages with the company and its products or services. This is
when the company becomes branded (12 months—to up to 2 years).
6. Action: Audiences change their behavior in the desired direction,
i.e. they buy the product or service, approach the company for
deals, attend the event, etc. (12 months to 2 years).
8.
9. BIBLIOGRAFIE
Doug Newsom, Judy VanSluke Turk, Dean
Kruckeberg- Totul despre Relațiile publice (Traducere
coordonată de Cristina Coman), Iași, Polirom, 2003
http://en.wikipedia.org/wiki/Ma
in_Page
http://www.forbes.com/sites/jasonnazar/2013/03/26
/the-21-principles-of-persuasion/
http://www.preferatele.com/docs/marke
ting/1/marketing-si-reclama11.php
