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what the web community can learn from mobile
 

what the web community can learn from mobile

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Have you ever considered that the way you design and build a site or app might be completely wrong? Have you ever actually had to support the top devices on the market, let alone make each of them ...

Have you ever considered that the way you design and build a site or app might be completely wrong? Have you ever actually had to support the top devices on the market, let alone make each of them amazing? Have you ever designed or built a mobile app for devices that don't even exist yet? Do you know how to do all of this and still come in under budget?

These are just some of the questions that are being answered deep within the mobile community. It is unlike the web. It is opaque. It is competitive. It is an entirely different medium. And it is really really hard. In fact, there is a good chance that everything you think you know about mobile is wrong.

In this session by Brian Fling—author of O'Reilly's Mobile Design & Development (now available for free online at http://mobiledesign.org) and Creative Director at pinch/zoom (http://pinchzoom.com)—he discusses his experiences of spending a decade between web and mobile and shares what he thinks the web community can learn from mobile.

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  • Enjoyed the presentation especially as it applies to the new sexier platforms and devices.

    Feature phones present another challenge. Although these phones aren't perhaps a sexy as their later incarnations of Smartphones in the emerging markets of India, Pakistan these phones dominate usage and will not be going away any time soon. Consumers in this segment still have a thirst for knowledge, application and access to the internet on these devices. The challenge of 2000 plus different devices from a variety of manufactures compound the issues of design. By using a cloud based architecture to deliver internet services can be one way to address some of these challenges.

    Its worth pointing out that we provide a fast 'cloud based' application platform for feature phones (and Android).
    Mark
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  • Thank you for sharing this excellent presentation. Very informative and direct to the point.
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  • Slide 147 shows the estimated cost percent using native iPhone as the reference design.
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  • Excellent talk!
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    what the web community can learn from mobile what the web community can learn from mobile Presentation Transcript

    • what the web canlearn frommobile MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • webmobile ux MADE WITH LOVE IN SEATTLE BY
    • webmobile ux MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • “[Brian] states making a nativeapplication can be the best thing for aproduct, but confirms on the otherhand that the mobile web is the onlylong term commercially viablecontent platform for mobile devices” —Thibault Imbert
    • mobiledesign.org
    • MADE WITH LOVE IN SEATTLE BY
    • CENSORE D pinch / zoom CE NS OREDCENSORED CENSORED CENSOR ED CENSORED pinchzoom.com
    • MADE WITH LOVE IN SEATTLE BY
    • “Chuck” MADE WITH LOVE IN SEATTLE BY
    • Chuck is a real mobile expert. MADE WITH LOVE IN SEATTLE BY
    • Chuck is a real mobile expert.He will never speak at a conference you willattend. MADE WITH LOVE IN SEATTLE BY
    • Chuck is a real mobile expert.He will never speak at a conference you willattend.He will never write a book that you will read. MADE WITH LOVE IN SEATTLE BY
    • Chuck is a real mobile expert.He will never speak at a conference you willattend.He will never write a book that you will read.He doesn’t care about the topics we debate. MADE WITH LOVE IN SEATTLE BY
    • Chuck is a real mobile expert.He will never speak at a conference you willattend.He will never write a book that you will read.He doesn’t care about the topics we debate.But he is building the infrastructure that youwill use 5 years from now. MADE WITH LOVE IN SEATTLE BY
    • There are tens ofthousands of people likethis around the worldsolving the mobileproblem. MADE WITH LOVE IN SEATTLE BY
    • These are my mentors. MADE WITH LOVE IN SEATTLE BY
    • I learned more about thefuture of mobile in threehours than I have in thelast three years. MADE WITH LOVE IN SEATTLE BY
    • I can tell you... MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent‣ which platforms the carrier is behind and which they aren’t MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent‣ which platforms the carrier is behind and which they aren’t‣ who is making money in mobile and who isnt MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent‣ which platforms the carrier is behind and which they aren’t‣ who is making money in mobile and who isnt‣ where the network will be in the next three years MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent‣ which platforms the carrier is behind and which they aren’t‣ who is making money in mobile and who isnt‣ where the network will be in the next three years‣ how carriers feel about mobile web apps MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent‣ which platforms the carrier is behind and which they aren’t‣ who is making money in mobile and who isnt‣ where the network will be in the next three years‣ how carriers feel about mobile web apps‣ who is consuming the most bandwidth and why it matters MADE WITH LOVE IN SEATTLE BY
    • I can tell you...‣ how many smartphones are being shipped in the US‣ which platforms are moving and which arent‣ which platforms the carrier is behind and which they aren’t‣ who is making money in mobile and who isnt‣ where the network will be in the next three years‣ how carriers feel about mobile web apps‣ who is consuming the most bandwidth and why it matters‣ when the next product from Apple is shipping MADE WITH LOVE IN SEATTLE BY
    • ?
    • Mobile Lesson #1 if you have insideinformation, you keep it to yourself MADE WITH LOVE IN SEATTLE BY
    • “[Motorola Xoom & Atrix sales] have been disappointing —Analyst Douchelord
    • Mobile Lesson #2be skeptical of anyone claiming they have answers to mobile* *see lesson #1 MADE WITH LOVE IN SEATTLE BY
    • pinchzoom.com/thecontext
    • what’s next? MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #3“the only prevailing wisdomin mobile is that there is no prevailing wisdom” —Daniel Appelquist, W3C Mobile Web Initiative MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computingnetworkinternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframenetworkinternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’snetworkinternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobilitynetworkinternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetworkinternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1Ginternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2Ginternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5Ginternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3Ginternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternetdevicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4devicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devicesweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brickweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybarweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar featureweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia dot-com MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia dot-com web 2.0 MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia dot-com web 2.0 next MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia dot-com web 2.0 next MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia dot-com web 2.0 next MADE WITH LOVE IN SEATTLE BY
    • everything has ledto this moment MADE WITH LOVE IN SEATTLE BY
    • the future of mobile will not be the web... MADE WITH LOVE IN SEATTLE BY
    • the future of mobile will not be the web... ...or apps MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #4when it comes to mobile assume nothing MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #5use the appropriate interaction to the context MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #6no gets fired for using a lowest common denominator design MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • “Chuck” MADE WITH LOVE IN SEATTLE BY
    • content result result result result result result MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #7 mobile users havesophisticated spacial orientation MADE WITH LOVE IN SEATTLE BY
    • p/z universalbuild a website that provided the bestpossible experience to the context. MADE WITH LOVE IN SEATTLE BY
    • p/z universalbuild a website that provided the bestpossible experience to the context. iPad magazine MADE WITH LOVE IN SEATTLE BY
    • p/z universalbuild a website that provided the bestpossible experience to the context. iPad iPhone magazine web app MADE WITH LOVE IN SEATTLE BY
    • p/z universalbuild a website that provided the bestpossible experience to the context. iPad iPhone Desktop magazine web app website MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • Content in Context MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • 1x HTML5 Markup MADE WITH LOVE IN SEATTLE BY
    • 1x HTML5 Markup1x Hexadecimal CSS Framework MADE WITH LOVE IN SEATTLE BY
    • 1x HTML5 Markup1x Hexadecimal CSS Framework1x Typography Framework MADE WITH LOVE IN SEATTLE BY
    • 1x HTML5 Markup1x Hexadecimal CSS Framework1x Typography Framework3x Javascript Frameworks MADE WITH LOVE IN SEATTLE BY
    • 1x HTML5 Markup1x Hexadecimal CSS Framework1x Typography Framework3x Javascript Frameworks8x Media-Query-based Layouts MADE WITH LOVE IN SEATTLE BY
    • a hexadecimal what? MADE WITH LOVE IN SEATTLE BY
    • the hex-gridTypically when using a gridweb designers are typicallyonly using vertical units. MADE WITH LOVE IN SEATTLE BY
    • the hex-gridbut in mobile design, we must usehorizontal units as well. thismeans that any unit size mustwork vertically as well ashorizontally. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktopmagazine web app website MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare.‣ hadto create an entirely new css framework to deal with all the screen sizes. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare.‣ hadto create an entirely new css framework to deal with all the screen sizes.‣ every page had to be designed individually. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare.‣ hadto create an entirely new css framework to deal with all the screen sizes.‣ every page had to be designed individually.‣ content had to be type fitted, similar to print layout workflow. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare.‣ hadto create an entirely new css framework to deal with all the screen sizes.‣ every page had to be designed individually.‣ content had to be type fitted, similar to print layout workflow.‣ had to disable pinch to zoom. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare. ‣ largeimage needs for iPad were‣ had brutal. to create an entirely new css framework to deal with all the screen sizes.‣ every page had to be designed individually.‣ content had to be type fitted, similar to print layout workflow.‣ had to disable pinch to zoom. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare. ‣ largeimage needs for iPad were‣ had brutal. to create an entirely new css framework to deal with all the screen ‣ had to add device detection to reduce sizes. JS page load per context.‣ every page had to be designed individually.‣ content had to be type fitted, similar to print layout workflow.‣ had to disable pinch to zoom. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare. ‣ largeimage needs for iPad were‣ had brutal. to create an entirely new css framework to deal with all the screen ‣ had to add device detection to reduce sizes. JS page load per context.‣ every page had to be designed ‣ typical navigation had to be scrapped. individually.‣ content had to be type fitted, similar to print layout workflow.‣ had to disable pinch to zoom. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare. ‣ largeimage needs for iPad were‣ had brutal. to create an entirely new css framework to deal with all the screen ‣ had to add device detection to reduce sizes. JS page load per context.‣ every page had to be designed ‣ typical navigation had to be scrapped. individually. ‣ design sacrifices had to be made to‣ content had to be type fitted, similar to make it work. print layout workflow.‣ had to disable pinch to zoom. MADE WITH LOVE IN SEATTLE BY
    • iPad iPhone Desktop magazine web app website‣ pagination was a nightmare. ‣ largeimage needs for iPad were‣ had brutal. to create an entirely new css framework to deal with all the screen ‣ had to add device detection to reduce sizes. JS page load per context.‣ every page had to be designed ‣ typical navigation had to be scrapped. individually. ‣ design sacrifices had to be made to‣ content had to be type fitted, similar to make it work. print layout workflow. ‣ page flow was less than ideal.‣ had to disable pinch to zoom. MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #8mobile is really hard work MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #9mobile web is oftenharder than native MADE WITH LOVE IN SEATTLE BY
    • mobiledesign.org
    • “ adding manpower to a late software project makes it later. —Fred Brooks
    • Mobile Lesson #10adding more devicesincreases the cost ofmobile development exponentially MADE WITH LOVE IN SEATTLE BY
    • “ They are expensive to create —a simple app could cost you $32,639 and take two months to create.
    • $32,639 for a simple app MADE WITH LOVE IN SEATTLE BY
    • $32,639 for a simple app 2 months to create MADE WITH LOVE IN SEATTLE BY
    • $32,639 for a simple app 2 months to create 2 weeks per feature MADE WITH LOVE IN SEATTLE BY
    • $32,639 for a simple app 2 months to create 2 weeks per feature 4 features MADE WITH LOVE IN SEATTLE BY
    • $32,639 for a simple app 2 months to create 2 weeks per feature 4 features $8,160 per feature MADE WITH LOVE IN SEATTLE BY
    • “ A complex app could have a price tag of more than $163,200 and take six months to develop.
    • $163,200 for a complex app MADE WITH LOVE IN SEATTLE BY
    • $163,200 for a complex app 6 months to create MADE WITH LOVE IN SEATTLE BY
    • $163,200 for a complex app 6 months to create 2 weeks per feature MADE WITH LOVE IN SEATTLE BY
    • $163,200 for a complex app 6 months to create 2 weeks per feature 12 features MADE WITH LOVE IN SEATTLE BY
    • $163,200 for a complex app 6 months to create 2 weeks per feature 12 features $13,600 per feature MADE WITH LOVE IN SEATTLE BY
    • “ This price multiplies if you decide you want to make it available on more than one operating system.
    • Native Mobile Web HybridiPhone 100% 75% 113%iPad 150% 125% 141%Android 175% 150% 225%Honeycomb 200% 150% 225%Blackberry 300% 225% 338% MADE WITH LOVE IN SEATTLE BY
    • Native Mobile Web HybridiPhone 100% 75% 113%iPad 150% 125% 141%Android 175% 150% 225%Honeycomb 200% 150% 225%Blackberry 300% 225% 338% MADE WITH LOVE IN SEATTLE BY
    • Native Mobile Web HybridiPhone 100% 75% 113%iPad 150% 125% 141%Android 175% 150% 225%Honeycomb 200% 150% 225%Blackberry 300% 225% 338% MADE WITH LOVE IN SEATTLE BY
    • task x time(complexity x effort) x rate = price MADE WITH LOVE IN SEATTLE BY
    • features x time( platform x experience ) x rate = price MADE WITH LOVE IN SEATTLE BY
    • Simple App Native Mobile Web HybridiPhone $32,639 $24,479 $36,719iPad $48,959 $30,599 $45,899Android $57,118 $48,959 $73,438Honeycomb $65,278 $48,959 $73,438Blackberry $97,917 $73,438 $110,157Total $301,911 $226,433 $339,650 MADE WITH LOVE IN SEATTLE BY
    • Simple App Native Mobile Web HybridiPhone $32,639 $24,479 $36,719iPad $48,959 $30,599 $45,899Android $57,118 $48,959 $73,438Honeycomb $65,278 $48,959 $73,438Blackberry $97,917 $73,438 $110,157Total $301,911 $226,433 $339,650 MADE WITH LOVE IN SEATTLE BY
    • Simple App Native Mobile Web HybridiPhone $32,639 $24,479 $36,719iPad $48,959 $30,599 $45,899Android $57,118 $48,959 $73,438Honeycomb $65,278 $48,959 $73,438Blackberry $97,917 $73,438 $110,157Total $301,911 $226,433 $339,650 MADE WITH LOVE IN SEATTLE BY
    • Complex App Native Mobile Web HybridiPhone $163,200 $122,400 $183,600iPad $244,800 $153,000 $229,500Android $285,600 $244,800 $367,200Honeycomb $326,400 $244,800 $367,200Blackberry $489,600 $367,200 $550,800Total $1,509,600 $1,132,200 $1,698,300 MADE WITH LOVE IN SEATTLE BY
    • Complex App Native Mobile Web HybridiPhone $163,200 $122,400 $183,600iPad $244,800 $153,000 $229,500Android $285,600 $244,800 $367,200Honeycomb $326,400 $244,800 $367,200Blackberry $489,600 $367,200 $550,800Total $1,509,600 $1,132,200 $1,698,300 MADE WITH LOVE IN SEATTLE BY
    • Complex App Native Mobile Web HybridiPhone $163,200 $122,400 $183,600iPad $244,800 $153,000 $229,500Android $285,600 $244,800 $367,200Honeycomb $326,400 $244,800 $367,200Blackberry $489,600 $367,200 $550,800Total $1,509,600 $1,132,200 $1,698,300 MADE WITH LOVE IN SEATTLE BY
    • MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #11regardless of technology, mobile isn’t cheap MADE WITH LOVE IN SEATTLE BY
    • an exercise MADE WITH LOVE IN SEATTLE BY
    • November 22, 1963
    • today, we are goingprove who shot JFKusing the principlesof the mobile web. November 22, 1963
    • what do you believe? MADE WITH LOVE IN SEATTLE BY
    • “ HTML5 has so much momentum it could defeat the native app in as little as two years.
    • “Chuck” MADE WITH LOVE IN SEATTLE BY
    • 1970 1980 1990 2000 2010 2020computing mainframe pc’s mobility ubiquitynetwork 1G 2G 2.5G 3G LTEinternet IPv4 IPv6devices brick candybar feature touchweb academia dot-com web 2.0 next MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #12 the client is not yourproblem. it’s your data. MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #13a great mobile strategycreates more questionsthan it provide answers MADE WITH LOVE IN SEATTLE BY
    • Mobile Lesson #14there is no such thing as a magic bullets* *see lessons #1 & 2 MADE WITH LOVE IN SEATTLE BY
    • Get in TouchTHANK YOU Find Out How We Can Help You.My name is Brian Fling and Brian FlingI’m a Mobile Designer Founder & Creative Director brian@pinchzoom.com +1 206 351-6060twitter.com/flingbook mobiledesign.orgcompany pinchzoom.comblog pinchzoom.com/fling