Innovation and the future Presentation given at Professional Beauty 2014 by Laura Rudoe

1. Innovation and the future
Professional Beauty 2014

2. Who are we?
• Development team behind
NUDE Skincare
• Combined 20+ years of
experience in creating and
launching natural personal
care ranges
• 2 brands owned and
developed in house
• Numerous consulting projects
helping others do the same

3. Anti ageing strategy progression
1960’s /
1970’s
• Moisturisation
1980’s
• Exfoliation
(AHAs)
1990’s
• Anti
oxidants, Vitami
ns
2000’s
• Peptides
• Pigmentation
2010’s
• Inflammageing
• Biomimicry
• Epigenetics
Source: P&G fine lines and wrinkles update

4. • Launched 2012
• First certified organic
cosmeceutical range
• Anti ageing strategy based
on biomimicry
inflammaging and
epigenetics

5. Epigenetics
Genes Environment
Genetic
expression
“(Environmental) factors put their stamp on the genes. Its called Epigenome and
causes changes to gene and cell activity that can cause disadvantageous changes
in the appearance of the skin” Dr. Hageman Beiersdorf Research

6. Epigenetics in cosmetics

7. How the skin ages

8. Inflammation and how we age
Genes associated with: Intrinsic ageing Extrinsic ageing
Fatty acid metabolism 
Steroid production 
Chloresterol production 
Epidermal cell
differentiation

Wound healing 
Immune response 
Inflammatory response 
Cytokine activity 
Collegenase activity 
Peptidase activity 
“Immune and inflammatory gene expression profiles of chronological skin ageing and photo ageing” Robinson et al P&G Beauty
Inflammageing

9. S5 uses biological adaptation as a
mechanism for dealing with skin stress
ARCTIC
•ANTI AGEING
•ANTI TEMP STRESS
ALPINE
•ANTI UV STRESS
•ANTI ENV STRESS
•PIGMENTATION
MARINE
•SOOTHING
•ANTI REACTIVITY
DESERT
•HYDRATING
•STABILISING
•PROTECTIVE
RAINFOREST
•ANTI BACTERIAL
•REVITALISING

10. More information
For sales or consulting enquiries:
laura@goodventures.co.uk
0844 9910061
www.s5skincare.com