8. Branded updates (via Your Brand Name) with brand logo + link
5000+ status update recommendations
Post to lists of Pages and/or Groups
All activity takes place inside Facebook (no need to log in to another site)
STARTS AT $4.95/monthly
firebellymarketing.com #BIN2012
9. /postplanner @postplanner
Tweet: Use @PostPlanner for branded Facebook status updates and
status update recommendations says @chadrichards #BIN2012
URL: postplanner.com
firebellymarketing.com #BIN2012
12. Easy-to-read, “pretty” analytics and reports
Alerts to major changes on your page (growth rate, consumptions, engaged
users, reach and people talking about this)
Post tagging: identify which posts are performing best (geo-targeted? questions?
links? with a photo? etc.)
Page groups: all data in one place so you can see which are performing, identify
trends and anomalies
FREE TRIAL. STARTS AT $99/monthly (for up to 5 pages)
firebellymarketing.com #BIN2012
13. /pagelever @pagelever
Tweet: Use @Pagelever for pretty Facebook analytics, page
alerts, post tagging and page groups says @chadrichards #BIN2012
URL: pagelever.com
firebellymarketing.com #BIN2012
19. Get a sense for how your page and content are performing Edgerank-wise
Recommendations on optimal post types, times and frequency
Best/Worst metrics can help you make posting decisions
See how your page compares to other pages in your industry
FREE TRIAL. STARTS AT $15/monthly (per page)
firebellymarketing.com #BIN2012
20. /edgerankchecker @edgerankchecker
Tweet: Use @edgerankchecker to get your Facebook page’s Edgerank score
says @chadrichards #BIN2012
URL: edgerankchecker.com
firebellymarketing.com #BIN2012
23. Tells you your average response time to fans comments and questions
Shows you your fans’ commenting history on your page
Creates an audit trail - every action taken by your team is logged
FREE TO USE (for one page). $149/monthly
firebellymarketing.com #BIN2012
24. /conversocial @conversocial
Tweet: Use @conversocial to keep tabs on Facebook fan comments says
@chadrichards #BIN2012.
URL: conversocial.com
firebellymarketing.com #BIN2012
26. The best way to get email alerts.
firebellymarketing.com #BIN2012
27.
28. Schedule notifications to suit you (vs Facebook’s auto send)
Adds context - shows comments to specific updates
Track pages you don’t manage (competitors!)
You can use a different email address than the on you use for Facebook
IT’S FREE TO USE
firebellymarketing.com #BIN2012
29. /hyperalerts n/a
Tweet: Use HyperAlerts to keep tabs on your competitors on
Facebook says @chadrichards #BIN2012
URL: hyperalerts.no
firebellymarketing.com #BIN2012
35. Identify and celebrate your most active Facebook fans
Allows brands to “gamify” interactions
Discover other Facebook pages that are popular with your fans - remember,
you’re not just “competing” with competitors, but every other page your fans
Like.
IT’S FREE. PRO VERSION STARTS AT $29/MONTHLY (per page)
firebellymarketing.com #BIN2012
36. /pages/Booshaka/144166212275937 @booshaka
Tweet: Use @booshaka to find your top fans on Facebook
says @chadrichards #BIN2012
URL: booshaka.com
firebellymarketing.com #BIN2012
40. Make folders and templates and save all creative work
Tie different Facebook ad accounts to the tool
Bulk creation: 2 titles + 2 body texts + 2 images = 8 different ads
Compare CTR, clicks + impressions together with goal and e-commerce
tracking from Google Analytics so you can graph and analyze a campaign or ad
Keyword tracking tool: which received most attention and had best conversion
STARTS AT $79/monthly (after free 14-day trial)
firebellymarketing.com #BIN2012
41. /qwaya @qwayasocial
Tweet: Use @qwayasocial to give your Facebook ads a boost
says @chadrichards #BIN2012
URL: qwaya.com
firebellymarketing.com #BIN2012
44. Sweepstakes: provides mobile-friendly URL and QR code
Sweepstakes: allows you to give people extra entries for sharing
Tabs: create “hot spots” over images - no HTML required
Tabs: more design options via widgets
Tabs: wider variety of (and better looking) templates
STARTS AT $15/monthly
firebellymarketing.com #BIN2012
45. /shortstacklab @shortstacklab
Tweet: Use @shortstacklab for mobile-friendly Facebook tabs &
sweepstakes says @chadrichards #BIN2012
URL: shortstack.com
firebellymarketing.com #BIN2012
49. Slick-looking photo and video contest interfaces
Entry process is less cumbersome than some other platforms
Does not request additional permissions to participate = more entries/votes
Analytics show how many new fans can be directly attributed to your contest
FREE TRIAL 14-DAY CAMPAIGN. STARTS AT $10/campaign
firebellymarketing.com #BIN2012
50. /offerpop @offerpop
Tweet: Use @offerpop for slick photo and video contests on Facebook
says @chadrichards #BIN2012
URL: offerpop.com
firebellymarketing.com #BIN2012
55. Fun promotional alternatives to the traditional sweepstakes and contests
Viral Wave Generator: great for booting awareness of a cause across Facebook
Deal Share: great for raising awareness, growing your community and then
sending that Facebook traffic into your physical location (once the deal is
unlocked)
STARTS AT $30/monthly per page (for all 18 apps)
firebellymarketing.com #BIN2012
56. /northsocial @northsocial
Tweet: Check out @northsocial for viral promotions you can run
on your Facebook page says @chadrichards #BIN2012
URL: northsocial.com
firebellymarketing.com #BIN2012
57. Facebook Tackle Box:
10 Apps & Tools
Every Brand Should Use
Chad Richards
Senior Social Media Manager
Firebelly Marketing @chadrichards