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WinnDixieLehmanBros11RetResConf
1. Rebuilding Trust in the Brand
Requires Fresh Thinking
PETER LYNCH
CHAIRMAN, CEO & PRESIDENT, WINN-DIXIE STORES, INC.
Eleventh Annual Lehman Brothers Retail Conference
Tuesday, April 29, 2008
2. SAFE HARBOR STATEMENT
Certain statements made in this presentation may
constitute “forward-looking statements” within the
meaning of the federal securities laws. These
forward-looking statements are based on our
current plans and expectations and involve certain
risks and uncertainties. Actual results may differ
materially from the expected results described in the
forward-looking statements.
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3. Third Quarter Fiscal 2008 Conference Call on May 13, 2008
Winn-Dixie plans to hold an investor conference call to
discuss its financial results for its third quarter of fiscal 2008,
on Tuesday, May 13, 2008, from 8:30 a.m. to 9:30 a.m. (ET)
The Company plans to file its financial results with the
Securities and Exchange Commission on Monday, May 12,
2008.
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4. AGENDA
Stabilized the Business
Store Remodel Program
Neighborhood Marketing
Winn-Dixie Brands
Communicating the Transformation
Summary
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6. STABILIZED THE BUSINESS
Chapter 11 enabled the Company to streamline its
store base
Achieved numerous operational improvements
Realigned retail organization with stronger focus on
customer service, merchandising and marketing
plans
Assembled experienced and committed leadership
team to execute our turnaround plan
Energized Associates who remain committed to
“Getting better all the time”
Four consecutive quarters of 100 basis points, or
more, of year-over-year gross margin improvement
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8. STORE REMODEL PROGRAM
Executing a multi-year remodel initiative
Revamping and modernizing our stores
Increasing perishable offerings to grow
profitable sales
Tailoring merchandising and marketing strategies
to each specific neighborhood we serve
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17. STORE REMODEL PROGRAM
Since the inception of the program, we have completed 47
store remodels as of Q2 FY’08 YTD
Approximately 80% of the remodels planned for fiscal 2008 are expected
to be offensive remodels
Offensive remodels experienced a 12% weighted average
sales lift following the grand reopening phase
The sales lift resulted from increases in transaction count and basket size
18% of store base will be remodeled by the end of FY08
Expect to complete approximately 50% of store base by the
end of FY2010
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19. VISION AND MISSION
To be the leading neighborhood grocer
aligning our merchandising, marketing
and operations to the communities we
serve, especially:
Hispanic
Urban
Affluent
Kosher
Resort
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28. WINN-DIXIE BRANDS
Current penetration of 20.6% as of Q2 FY’08 YTD(1)
Approaching $1B in annual sales
On target to have 1,500 SKUs redesigned by end of
FY’08
Winn-Dixie perfectly positioned for shift in consumer
spending
Corporate Brands penetration rate based on the categories measured by Winn-Dixie.
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29. WINN-DIXIE BRANDS
Reinventing Winn-Dixie brand through three tiers of quality
products that offer better value and selection
“Good” product line that matches the
national and regional “value” brands in
quality.
“Better” product line designed to be
equal to or better than the
comparable national or regional brand
category leader.
“Best” product line for premium tier
products.
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40. SUMMARY
Strong foundation for future growth
Strategic initiatives on plan
Experienced and committed leadership team
52,000 Associates dedicated to “Getting better
all the time”
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