1. Direct Mail research

7. Marketing Research Fact Sheet (October 2008)

8. I’m Geert!

9. Power Distance Individualism Uncertainty Avoidance Masculinity Long Term Orientation

10. Let’s jump in and see

11. 72% of Canadians look forward to what’s in the mail box

12. 41% are more likely to read mail if they have seen the same concept on TV or heard about it in another medium

13. 67% of Canadians agree mail is the preferred way to receive advertising information (vs 18% email, 1 % telephone)

14. 18.1 billion pieces of DM sent out (2007) *181 billion in the USA *12 billion in Australia *50 billion in Germany *rough conversion approximation by population

15. $1.696 million in expenditures compared to 2005 (9.6% increase)

16. 84% of Canadians spend some sort of time attending to DM each day

17. So… who are the MAJOR players?

22. Services Provided Full service (in house?) Outsourced DIY     

26. CanadaPost – Pricing 75.00 75.00 75.00 75.00 75.00 Ship Only (ship cost) 0.34 0.34 0.29 0.29 0.22 Ship Only (per piece) 0.61 0.46 0.37 Unaddressed (with postage +$0.01 for businesses) 1.00 0.90 0.69 Addressed (per piece with postage) Bi-fold Brochure Tri-fold Brochure Flat flyer Oversized Postcard Postcard Standard

27. Method of contact Phone or email Phone Online Form Could attempt to contact Customer service

28. Callcredit Information Group CAMEO International – 30+ countries

29. End of presentation