Gamification patterns @ Better Software 2011

Gamification Patterns Federico Feroldicite me when you tweet about this talk: @cloudify #BSW2011 Image courtesy of Jane McGonigal

We play games to escape reality http://en.wikipedia.org/wiki/Lydia

Game Gamiﬁcation Serious Games Game ElementsWhole Toy Playful Interaction Play

Gamiﬁcation is the use ofelements of game design in non-game contexts. Image courtesy of http://www.ﬂickr.com/photos/jjjohn

Status Motivation DriverAccessPowerStuff

Game Game Mechanics Dynamics Points Reward Levels Status Challenges AchievementVirtual goods and spaces Self-expression Leaderboards Competition Gifts and charity Altruism

Win ConditionsLeaderboards Challenges Point System Badges Status Social Networking

ty ☹ ☺Challenge Difﬁculty x ie n w ☹ A l o F o m d ore B Player Ability

Gamiﬁcation Patterns Image courtesy of http://www.ﬂickr.com/photos/miuenski

Point system Actions Experience Points Reputation

BadgesGoal Instruction ReputationStatus Group

LeaderboardsSocializing matters

LeaderboardsRemember the Arcades

LevelsNaming Testingdesign mattersIncreased Over the difﬁculty top

Engaged in 60 secondsUsers must be immediately onboarded Challenge Reward ~ 60 seconds Challenge Challenge Reward Registration

3 Steps to Gamiﬁcation Image courtesy of http://www.ﬂickr.com/people/39916228@N08

Step 1Prioritize user activitiesand set points for action Image courtesy of http://www.ﬂickr.com/photos/marcp_dmoz/

Step 2Implement action points, badges and levels. Image courtesy of http://www.ﬂickr.com/people/29225114@N08

Step 3Measure and Iterate.

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Gamification patterns @ Better Software 2011

by Federico Feroldi

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