Gamification                   Patterns           Federico Feroldicite me when you tweet about this talk:   @cloudify #BSW...
We play games to escape reality                   http://en.wikipedia.org/wiki/Lydia
Game                            Gamification        Serious        Games                    Game                           ...
Gamification is the use ofelements of game design in   non-game contexts.                      Image courtesy of http://www...
Status         Motivation DriverAccessPowerStuff
Game Game     Mechanics Dynamics                 Points Reward                 Levels Status             Challenges Achiev...
Win               ConditionsLeaderboards                Challenges                Point               System Badges       ...
ty                                 ☹                                      ☺Challenge Difficulty                          x ...
Gamification Patterns                 Image courtesy of http://www.flickr.com/photos/miuenski
Point system   Actions  Experience    Points  Reputation
BadgesGoal             Instruction         ReputationStatus                Group
LeaderboardsSocializing matters
LeaderboardsRemember the Arcades
LevelsNaming            Testingdesign            mattersIncreased         Over the difficulty          top
Engaged in 60 secondsUsers must be immediately onboarded                      Challenge                       Reward      ...
3 Steps to Gamification                  Image courtesy of http://www.flickr.com/people/39916228@N08
Step 1Prioritize user activitiesand set points for action                     Image courtesy of http://www.flickr.com/photo...
Step 2Implement action points,   badges and levels.                   Image courtesy of http://www.flickr.com/people/292251...
Step 3Measure and Iterate.
Further reading
Questions?Follow me if you want to know    more about Gamification        @cloudify   federico@coderloop.com   Image court...
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Gamification patterns @ Better Software 2011

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Game mechanics are a powerful way to maximize the engagement of your service and to make the experience of your users as great as playing an epic game.

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Gamification patterns @ Better Software 2011

  1. 1. Gamification Patterns Federico Feroldicite me when you tweet about this talk: @cloudify #BSW2011 Image courtesy of Jane McGonigal
  2. 2. We play games to escape reality http://en.wikipedia.org/wiki/Lydia
  3. 3. Game Gamification Serious Games Game ElementsWhole Toy Playful Interaction Play
  4. 4. Gamification is the use ofelements of game design in non-game contexts. Image courtesy of http://www.flickr.com/photos/jjjohn
  5. 5. Status Motivation DriverAccessPowerStuff
  6. 6. Game Game Mechanics Dynamics Points Reward Levels Status Challenges AchievementVirtual goods and spaces Self-expression Leaderboards Competition Gifts and charity Altruism
  7. 7. Win ConditionsLeaderboards Challenges Point System Badges Status Social Networking
  8. 8. ty ☹ ☺Challenge Difficulty x ie n w ☹ A l o F o m d ore B Player Ability
  9. 9. Gamification Patterns Image courtesy of http://www.flickr.com/photos/miuenski
  10. 10. Point system Actions Experience Points Reputation
  11. 11. BadgesGoal Instruction ReputationStatus Group
  12. 12. LeaderboardsSocializing matters
  13. 13. LeaderboardsRemember the Arcades
  14. 14. LevelsNaming Testingdesign mattersIncreased Over the difficulty top
  15. 15. Engaged in 60 secondsUsers must be immediately onboarded Challenge Reward ~ 60 seconds Challenge Challenge Reward Registration
  16. 16. 3 Steps to Gamification Image courtesy of http://www.flickr.com/people/39916228@N08
  17. 17. Step 1Prioritize user activitiesand set points for action Image courtesy of http://www.flickr.com/photos/marcp_dmoz/
  18. 18. Step 2Implement action points, badges and levels. Image courtesy of http://www.flickr.com/people/29225114@N08
  19. 19. Step 3Measure and Iterate.
  20. 20. Further reading
  21. 21. Questions?Follow me if you want to know more about Gamification @cloudify federico@coderloop.com Image courtesy of http://www.flickr.com/photos/n8kowald

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