Gamification patterns @ Better Software 2011

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Game mechanics are a powerful way to maximize the engagement of your service and to make the experience of your users as great as playing an epic game.

Game mechanics are a powerful way to maximize the engagement of your service and to make the experience of your users as great as playing an epic game.

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  • Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl
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  • Interesting presentation. I just referenced it in a blog entry of mine at http://briangroth.wordpress.com/2011/06/30/the-gamification-of-marketing-campaigns/
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  • thanks!
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  • great deck
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  • 1. Gamification Patterns Federico Feroldicite me when you tweet about this talk: @cloudify #BSW2011 Image courtesy of Jane McGonigal
  • 2. We play games to escape reality http://en.wikipedia.org/wiki/Lydia
  • 3. Game Gamification Serious Games Game ElementsWhole Toy Playful Interaction Play
  • 4. Gamification is the use ofelements of game design in non-game contexts. Image courtesy of http://www.flickr.com/photos/jjjohn
  • 5. Status Motivation DriverAccessPowerStuff
  • 6. Game Game Mechanics Dynamics Points Reward Levels Status Challenges AchievementVirtual goods and spaces Self-expression Leaderboards Competition Gifts and charity Altruism
  • 7. Win ConditionsLeaderboards Challenges Point System Badges Status Social Networking
  • 8. ty ☹ ☺Challenge Difficulty x ie n w ☹ A l o F o m d ore B Player Ability
  • 9. Gamification Patterns Image courtesy of http://www.flickr.com/photos/miuenski
  • 10. Point system Actions Experience Points Reputation
  • 11. BadgesGoal Instruction ReputationStatus Group
  • 12. LeaderboardsSocializing matters
  • 13. LeaderboardsRemember the Arcades
  • 14. LevelsNaming Testingdesign mattersIncreased Over the difficulty top
  • 15. Engaged in 60 secondsUsers must be immediately onboarded Challenge Reward ~ 60 seconds Challenge Challenge Reward Registration
  • 16. 3 Steps to Gamification Image courtesy of http://www.flickr.com/people/39916228@N08
  • 17. Step 1Prioritize user activitiesand set points for action Image courtesy of http://www.flickr.com/photos/marcp_dmoz/
  • 18. Step 2Implement action points, badges and levels. Image courtesy of http://www.flickr.com/people/29225114@N08
  • 19. Step 3Measure and Iterate.
  • 20. Further reading
  • 21. Questions?Follow me if you want to know more about Gamification @cloudify federico@coderloop.com Image courtesy of http://www.flickr.com/photos/n8kowald