Gamification patterns @ Better Software 2011

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Game mechanics are a powerful way to maximize the engagement of your service and to make the experience of your users as great as playing an epic game.

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Gamification patterns @ Better Software 2011

  1. Gamification Patterns Federico Feroldicite me when you tweet about this talk: @cloudify #BSW2011 Image courtesy of Jane McGonigal
  2. We play games to escape reality http://en.wikipedia.org/wiki/Lydia
  3. Game Gamification Serious Games Game ElementsWhole Toy Playful Interaction Play
  4. Gamification is the use ofelements of game design in non-game contexts. Image courtesy of http://www.flickr.com/photos/jjjohn
  5. Status Motivation DriverAccessPowerStuff
  6. Game Game Mechanics Dynamics Points Reward Levels Status Challenges AchievementVirtual goods and spaces Self-expression Leaderboards Competition Gifts and charity Altruism
  7. Win ConditionsLeaderboards Challenges Point System Badges Status Social Networking
  8. ty ☹ ☺Challenge Difficulty x ie n w ☹ A l o F o m d ore B Player Ability
  9. Gamification Patterns Image courtesy of http://www.flickr.com/photos/miuenski
  10. Point system Actions Experience Points Reputation
  11. BadgesGoal Instruction ReputationStatus Group
  12. LeaderboardsSocializing matters
  13. LeaderboardsRemember the Arcades
  14. LevelsNaming Testingdesign mattersIncreased Over the difficulty top
  15. Engaged in 60 secondsUsers must be immediately onboarded Challenge Reward ~ 60 seconds Challenge Challenge Reward Registration
  16. 3 Steps to Gamification Image courtesy of http://www.flickr.com/people/39916228@N08
  17. Step 1Prioritize user activitiesand set points for action Image courtesy of http://www.flickr.com/photos/marcp_dmoz/
  18. Step 2Implement action points, badges and levels. Image courtesy of http://www.flickr.com/people/29225114@N08
  19. Step 3Measure and Iterate.
  20. Further reading
  21. Questions?Follow me if you want to know more about Gamification @cloudify federico@coderloop.com Image courtesy of http://www.flickr.com/photos/n8kowald

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