Examples of collective intentionality are joint intention and commitment, mutual belief, we-attitudes, collective acceptance and agreement, collective responsibility, etc.http://www.helsinki.fi/~pylikosk/collint/group.htmlCollective Intentionality and Sociality. Collective joint mental states and activities of a group of people exhibit collective intentionality or “aboutness”. The contents of those mental states and activities are shared by these people. Typical examples of collective intentionality are presented by joint intentions and mutual beliefs. Sociality concerns social relations. People may share collective intentional states or they may take others’ thoughts and actions into account when acting. This indicates two basic kinds of sociality. The term "collective intentionality" in the present context is understood to refer not only to phenomena of collective intentionality (e.g. joint intention and commitment, mutual belief, we-attitudes, collective acceptance and agreement, collective responsibility, and the like) but is also taken to cover collective action, social practices as well as social institutions and organizations.
Transcript of "Barcamp AK4 Building facebook applications"
Building FacebookApplications<br />Pitfalls and Promotion.<br />@FederationMedia<br />
Why build a Facebookapplication?Lets Face it.<br />Everybody loves tending pretend farms.<br />Everybody loves being poked, virtually.<br />Everybody loves getting sweet virtual gifts from Facebook friends.<br />
And if that's not enough reason to start building.<br /><ul><li>Farmville has 60+ M MAU.
Provide engagement content.</li></li></ul><li>The Tui Blond Beer Shout<br />Built to support campaign to give away 30,000 beers.<br />200 Bars nationwide integrated with Pocket Voucher.<br />Application send beer voucher to mobile phone.<br />Vouchers redeemed via EFTPOS system.<br />
Make clear distinctions between real and virtual social objects.
Promote your application heavily in both Facebook and other channels.</li></li></ul><li>Facebook application building guidelines for brands.<br /><ul><li>Reach people in their Stream - the Facebook Stream represents a potential for collective intentionality where social objects reside it is Facebook's social “Supersoul”.</li></ul>References: <br />The Collective Intentionality Group of researchers.<br />John Searle – Social Object Theory<br />http://www.labont.it/ferraris/SOMO/0503_Social_Objects.pdf<br />
A little about social objects.<br />Three keys to a 'good' social object are:<br /><ul><li>highly portable.
Legal issues. Navigating Facebook's Terms and Conditions.<br />Prohibitions: (taken from 3 different documents)<br />"The promotion’s objective is to promote any of the following product categories: gambling, tobacco, firearms, prescription drugs, or gasoline"<br />"The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs;"<br /> <br />"You must not confuse, mislead, surprise, or defraud anyone."<br />"Liquor, beer, wine or other alcoholic beverages (unless the appropriate Demographic Restrictions are used), or sale of tobacco products, ammunition and/or firearms;"<br />
Application pitfalls.<br /><ul><li>Trust Issues not trusting you or your brand not to be evil.</li></li></ul><li>Application pitfalls.<br />Broader Facebook issues:<br /><ul><li>Privacy problems.
Social Network 'half-life' - the decline of social networks over time.</li></li></ul><li>Types of Facebook Application's <br /><ul><li>Broadly split into location and function.
Facebook platform is a set of API's.</li></li></ul><li>Types of FacebookApplication's.<br />Facebook Canvas Applications. <br /><ul><li>What users think of as "Facebook Apps". eg Farmville, Mafia Wars, virtual gifts - hosted within Facebook.
Types of FacebookApplication's <br />Static FBML Tab/Box. <br />
Prebuilt third party applications www.wildfireapp.comwww.appbistro.com<br /> <br />
Development platforms/libraries.<br />PHP 5 (Facebook)FacebookiPhone SDK (Facebook) ActionScript 3.0 Library (Adobe) Microsoft SDK for Facebook (Microsoft) Force.com for Facebook (salesforce.com)<br />
Statistics and Measurement.<br />http://statistics.allfacebook.com/<br />
Statistics and Measurement.<br />Facebook insights<br />
Conclusions.<br />It's fun building social stuff.<br />Plan your application well.<br />Define the social objects, do they have value?<br />Build an html prototype.<br />The FB platform can be a very challenging development environment.<br />Choose the right development platform.<br />Look at lots of other applications.<br />Use FBML/XFBML where you can.<br />Don't be evil.<br />Be realistic about engagement targets.<br />@FederationMedia<br />
Reading/References/Resources.<br />FB Developer Applicationhttp://developers.facebook.com/Anaotomy of a FB Applicationhttp://wiki.developers.facebook.com/index.php/Anatomy_of_a_Facebook_AppA much better Anatomyhttp://www.ccheever.com/blog/?tag=facebook-connectFB Developer Policys and Termshttp://developers.facebook.com/policy/FB client libraryshttp://wiki.developers.facebook.com/index.php/User:Client_LibrariesFB Toolkit (AKA Mircrosoft FB SDK, .NET)http://facebooktoolkit.codeplex.com/http://msdn.microsoft.com/en-us/windows/ee388574.aspxSocial Pluginshttp://developers.facebook.com/plugins?footer=1Statisticshttp://statistics.allfacebook.com/applicationsSecurityhttp://www.owasp.org/index.php/Facebook#Application_canvasRed Bull Roshambullhttp://apps.facebook.com/redbullroshambull/ Social Graph/Social Object Theoryhttp://www.devcomments.com/Facebook-s-Open-Graph-Protocol-from-a-Web-Developer-s-Perspective-i26105.htm<br />http://www.labont.it/ferraris/SOMO/0503_Social_Objects.pdf<br /> <br />
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