STEVE JOBSUNCOMMON KNOWLEDGEJaclyn Falzarano & Justin Phifer
Early Life & Upbringing Common Knowledge: Adopted by Paul and Clara Jobs of Mountain View California. Uncommon Knowledge: Early in his Childhood he confronted his parents in tears about “why his real parents had rejected him.” His parents sat him down and explained to him he wasn’t rejected rather he was “specifically picked” byThis would go on to influence them. his thinking throughout the rest of his lifeas he realized he wasn’t abandoned but rather chosen. This issomething that would carry over to his design of Apple products as hewanted consumers to feel as if they specifically “chose” them as well.
Education & ExperienceCommon Knowledge: He dropped out of College after only six months ofschooling.Uncommon Knowledge: Despite Dropping out of College Jobs was stilllooking for opportunities to learn. He would drop in on college classes that hefound interesting. The most beneficial to him was a calligraphy class that he took. This class taught him about “serif and san serif typefaces, about varying the amount of space between different letter combinations, and about what makes typography great.” This would be something he would later use when designing the Macintosh Computer.
Thought Processes &Continuous Innovation The question is often posed: “Which ingredients of character, talent, skill and/or knowledge accounted for the Jobs’s entrepreneurial success and genius? The big thing about Jobs was not his genius or charisma but rather his ability to be an extraordinary risk-taker. Risk-taking alone wasn’t the key but rather he was always well prepared to take these risks. The key then being in the preparation not in the desire to take the big gamble. Some characteristics that helped make this possible were Jobs’s ability to: Question, experiment, observe , associate ideas, and network.
Creation & Development ofApple Apple is known all over the world for the life-altering technological products it offers. Had the mindset that Apple products needed to be a necessity for all consumers rather than just a desire. He was extremely successful in doing this, as the majority of individuals all over the world have a least one Apple product.
Motivation for SuccessJobs was an extremely motivational personand had a great positive impact on thosearound him.First I Phone: Jobs told his team that he wasnot interested in creating a phone that had allsorts of Apps and media options.Jobs wanted the team to construct a phonethat consumers simply would not be able toleave the house without.I Phone vision: create the first phone thatpeople would actually fall in love with.But the idea was simple: create a phone thatpeople could not be without, and that theywould rather leave home without their wallet.
Leadership StyleJobs had very unique styles of He did not call for groupmanagement and leadership. consensuses; he dictated his employees and followedConsidered a “high- his personal intuition.maintenance co-worker” whodemanded detailed excellence. Known for being a very tedious micromanager, andHe would not settle for would not let up on hisaverage. employees for unsatisfactory work.Jobs had a very impressiveability to articulate his vision Without his ways ofto his team members, leading, Apple wouldinvestors, and customers. certainly not be where it is today.
Loved/Hatedas a Manager Common Knowledge: Jobs was known as a tough boss who had unreasonable expectations of employees. He was also known for yelling and swearing at subordinates when something did not meet his level of satisfaction. Uncommon Knowledge: During Jobs’s time at Apple he received a 97% approval rating from employees. Jobs was also ranked number one when it came to the top 25 highest rated CEOs (rated by employees via one question: Do you approve of the way your CEO is leading the company?) This proved the effectiveness of his