Chapter 1

E- Marketing Prepared by: Miss Faezah Othman

Introduction to the Resources of Electronic Marketing Chapter 1

Introduction ,[object Object],[object Object],[object Object],[object Object]

Marketer Enters the Online Age ,[object Object],[object Object],[object Object],[object Object]

Benefits and Satisfaction Enhanced through E-marketing ,[object Object],[object Object],[object Object]

Listening to the Consumer Speak ,[object Object],[object Object],[object Object]

The Logic and Consistency of the Marketing Process ,[object Object],[object Object],[object Object]

The Importance of E-Marketing Resources in Business Today ,[object Object],[object Object],[object Object],[object Object]

Con’t ,[object Object],[object Object],[object Object]

Business Situations for Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Con’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Con’t ,[object Object],[object Object],[object Object],[object Object]

Is E-Commerce for large or Small Companies? ,[object Object],[object Object],[object Object]

What Electronic Marketing Tools are Shaping the Future? ,[object Object],[object Object],[object Object],[object Object]

Categories of E-Marketing: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Electronic Marketing Resources, Strategic or Tactical? ,[object Object],[object Object]

Con’t ,[object Object],[object Object]

Navigating through a World of Change ,[object Object],[object Object],[object Object]

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