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Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t by Face Lube Candace Chen

Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t by Face Lube Candace Chen



Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t by Face Lube Candace Chen is part of masculine anti-aging face and skin care ...

Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t by Face Lube Candace Chen is part of masculine anti-aging face and skin care articles to raise awareness of the special phase - masculine face care, instead of the common beauty terms - men's skin care. Mens face skin care, face skin care mens, face skin care for men, men’s anti-aging skin care products,
masculine men face skin care, facelube, face lube, anti-aging face skin care, male face skin care, men face skin care, Candace Chen, the beauty industry. Brought to you by Candace Chen and FaceLube, Home of the Ultra Masculine Anti-Aging Face and Skin Care products for men with everything he needs, nothing he doesn't.



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    Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t by Face Lube Candace Chen Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t by Face Lube Candace Chen Document Transcript

    • Why the Beauty Industry Hates Men (Part II) Real Women Love Men the Way They Are – But the Beauty Industry Doesn’t.Men, we love you just the way you are. Honest. But we’re fighting a losing battle with abeauty industry that wants to change you completely.According to that old, sexist joke, women‘s primary purpose in life is to change theirmen. It‘s the premise behind a thousand comedy routines and zany sitcoms. But inreality, women love men the way they are. We really do.Now you might doubt us when we bring home skincare products for you that don‘t evenremotely fit your needs, nor your lifestyle. You might even wonder: ―Why is this womanbringing me something called a lifting serum? Does she think I look droopy?‖ Or: ―Doesshe really want me to smell sweet and fruity? What‘s wrong with smelling like motorcycleleather, or motor oil when I‘ve just been working on my wheels?‖ If you judge ourfeelings for you by the so-called beauty products we sometimes buy for you, you‘d thinkwe want to transform you into a primping, eternally youthful, metrosexual playboy kind ofguy, rather than the masculine man we‘ve come to love.Let’s set the record straight. Your wives and girlfriends don’t want to change you.Please understand. We don‘t want to change you. We just want you to feel good aboutthe skin you‘re in, confident about the image you project, and ready to meet whateverchallenges life throws your way. Because we love the masculine man that you are andyou deserve the very best we can find for you. That‘s all. Simple, right?Unfortunately, when we hit the stores looking for high-end Masculine Men‘s Face Careproducts that reflect this philosophy, we can‘t find them on the shelves. They‘re notthere. You see, we women have counter upon counter, aisle upon aisles of the latestand best skincare and anti-aging options, but for masculine men like you, there is ascanty assortment of misguided lotions and potions designed for some totally imaginaryguy. A guy who doesn‘t mind committing to a 10-step program. A guy who would tone,peel, scrub and moisturize. A guy who ―exfoliates‖. A guy whose overpowering scentlingers in the office elevator long after he‘s stepped off. In our heart of hearts, we knowthat‘s not you, but in the absence of any other options, we do the best we can withwhat‘s available.You see, it‘s not women who want to change you. It’s the Beauty Industry. They have anot-so-hidden agenda to turn you into someone you‘re not. Every product on that shelf issubtly sending out a message to men, and that message is: you really need to besomeone else - in fact, you need to be more like a woman. Why? What have they gotagainst you? Well, a few things, as it turns out…You are the most mysterious creature since the Sasquatch.The beauty industry creates products that don‘t fit men‘s needs, because they are totallymystified by masculine men. Historically, the industry has been 100% focused onwomen. (That‘s why it‘s called the ‗beauty industry‘ and not the ‗grooming industry‘.) It‘s
    • really only in the past decade or so, that the industry has woken up to the fact thatmasculine men - actually have skin. Skin that they‘d want to clean and maintain as partof a healthy lifestyle. Slowly, the beauty industry responds by creating products that theythink will appeal to men. But after decades of exclusively targeting women, the beautyindustry is completely in the dark about who men are and what kind of face care routinewill fit their needs and preferences – and not just those of any men, but masculine men.Having ignored you for years, they have no idea what to make of you. Masculine menare a complete mystery to them, a wildly elusive, rarely seen, quite possibly fictionalcreature.That‘s why in these early attempts at designing men‘s products, they‘re making goofymistakes - like assuming that packaging men‘s grooming products in an aluminumcylinder will appeal to your manly side and somehow one look makes you feel powerfuland virile. Or how about the beer bottle approach – and I thought beer belonged in thefridge, rather than on the bathroom counter… It‘s a totally superficial approach—andmore than a little insulting, no? But without spending the time and effort to trulyunderstand you, it‘s all they‘ve got. Which brings us to our next point…You’re messing with billion-dollar profit margins.The beauty industry is big business. Beauty companies have poured untold billions intotheir existing infrastructure. And they have built that infrastructure around marketing towomen. They have a lucrative business model in place, and they really, really don‘t wantto have to mess with it. So they‘re hoping that they won‘t have to change it—that theycan change you instead. They figure that if they can convince you to develop femininesensitivities, embrace feminine products, feminine skin care regimens and a femininepurchasing environment, they can pretty much keep doing exactly what they‘ve beendoing - while doubling their market share.It‘s a pretty great setup for the Beauty Industry. But for you, it means having to put upwith products designed to appeal to women and repackaged to fit the Beauty Industry‘sunrealistic ideals of being ―manly.‖ It means having to walk into a glossy beauty kiosk toshop for men‘s products. It means having to deal with an (invariably female) beautyconsultant who looks at you blankly when you ask about Masculine Men‘s Face Care. Oreven worse, steer you to the women‘s section – because skin is skin and if it works foryour mom, girlfriend, or wife, it‘s supposed to work for you… Never-mind that you reallydon‘t want to smell like a woman. It means that you are nothing more than anafterthought.Is this fair? Of course not. It‘s outrageous that masculine men should have to make dowith products that weren‘t designed with their needs in mind. But it‘s happening becausethe beauty industry is too arrogant and complacent to create new products and newretail environments exclusively for masculine men like you. They‘re hoping that you‘llsave them the trouble by changing your essential masculinity and embracing thefeminine milieu that they‘ve already invested so much time and money in. The beautyindustry would rather change you, than understand and embrace your masculinity.You don’t flex enough purchasing muscle.You may have lots of actual muscle, but when it comes to lifting your wallet at the beautycounter, spa or salon, you‘re a 90-pound weakling. In fact, statistics show that up to 70%
    • of men‘s skincare products are purchased by women. We buy them for our boyfriends.We buy them for our husbands. We slip them into dad‘s Christmas stocking. We justcan‘t help it. We have seen for ourselves what a difference it makes when you take goodcare of yourself, and we know looking good and feeling good can enhance your lifestyle,your career and just about every aspect of your life. So when we‘re shopping forourselves and we see something labeled ―for men‖, we pick it up for you and hope forthe best.The beauty industry has figured out that women are doing most of the buying, so they‘vedecided that women, not men, are the target market for high-end men‘s skincare andanti-aging products. This means you‘ve got a wholly feminized beauty industry creatingmen‘s products designed to appeal to women. Apart from being a very complicatedsituation, it‘s one that‘s guaranteed to make masculine men feel uncomfortable andslightly alienated by the face care choices available to them.When we bring one of these poor, confused products home for you, it‘s no surprise youend up wondering, “Who does this woman think I am?” To this unvoiced but deeply feltquestion, we women would just like to go on record and say, once and for all: we knowwho you are. And we love who you are.But the Beauty Industry – well, maybe if they take the time and make the effort to get toknow you, they‘ll learn to love you as much as we do.