Things to know about our program. Information about the leads we generate. Contact techniques. Sample script.

2. TIPS FOR SUCCESS

3. OUR Things to Know:
• Our lead candidates are not aware of our company,
Executive Leads.
• Our Franchise Coordinators reference an email/inquiry
form/phone call when call-verifying.
• Lead Candidates are matched based on investment
level, geo-target and industry of interest.

4. The type of candidates we
generate:
We do not generate leads from Pay-Per-Click, SEO, or any sort
of web traffic. We actively target corporate professionals in a
career transition and pitch the idea of business ownership as an
alternative. These candidates are in the early stages of their
franchise search, therefore are very inquisitive. They opt-in to
our program due to unemployment, underemployment, or
discontentment with their current situation. They are looking to
pursue business ownership as an additional option to their job
search. This means that timing is essential.

5. Contact Techniques
1. First method of contact should be a phone call, not an email.
2. First call should be made within a couple hours of receiving the lead. The
longer time passes, the greater the chance of losing the lead. Time kills deals.
3. If no answer, leave a voice message and then follow up with email. The email
message should be a short, personal email asking for best time to talk. Try to
avoid sending marketing or sales material via email until contact is made by
phone.
4. Rinse & repeat.

6. Sample Script - Call Intro
Hi [franchise candidate],
This is [name] with [franchise]. I was referred to you by [franchise
coordinator], who you spoke with in regard to exploring franchises.
[franchise coordinator] matched you to our franchise because of your
interest in [industry], your investment range, and the territory you are
wishing to explore. Do you have a moment to speak?