Your SlideShare is downloading. ×
0
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Raise. reduce. elliminate. create
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Raise. reduce. elliminate. create

1,314

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,314
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Raise. Reduce. Elliminate. Create.
  • 2. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  • 3. 100 Budget Wines Premium Wines 75 50 25Vintage Heritage 0 High Price Redefining the market to own it [yellow tail] “Blue Ocean” thinking
  • 4. Eliminate RaiseReduce Create
  • 5. Eliminate RaiseWine buff jargon Price, compared to cheap,The wine’s age budget winesMainstream mediamarketing Reduce CreateDifferent grapes: oaky Easy drinking image (likeflavour only beer)Different wines: red, white, Easier choice: red, white,rosé roséHeritage of vineyard Some fun
  • 6. [yellow tail] Budget Wines Premium Wines 100 75 50 25Vintage Wine Jargon 0 Fun Bottle Redefining the market to own it [yellow tail] “Blue Ocean” thinking
  • 7. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  • 8. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  • 9. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  • 10. Redefining the market to own it[yellow tail] “Blue Ocean” thinking

×