No matter where you look today, another "big" brand is falling victim to crisis, which is only amplified by today's global connectivity.
Whether it's Target and its latest consumer data breech, Paula Deen 's brand under attack for failing to have a cohesive crisis communications strategy in place, Toyota announcing another recall or General Mills' making a controversial decision to go GMO-Free, one thing is for certain: the public will tell you what they think via social media. And brands better be willing to listen.
Join Noah Krusell, Director of Analytics & innovation at evolve24, and David Johnson, CEO of Strategic Vision, LLC, as they discuss the importance of building brand equity before a crisis to improve their ability to rebuild trust after a crisis hits.
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