Blogging, Twitter & Other Stories (For beginners!) Ken McGuire for Event Media [email_address]
Introduction <ul><li>Ken McGuire
Blogging since 2004
Podcasting since 2006
Twitter since Feb 2007 </li></ul>
Agenda <ul><li>Blogging Background – What, Why, How?
Setting up Your First Blog
Blog Writing Hints and Tips
Promoting Your Blog
Twitter  </li></ul>
Goals For Today <ul><li>Learn about blogs – what they are, how they work
Discover how to set up a blog, for free
Making your first post - easy
Free ways to promote your blog
Getting yourself started on Twitter </li></ul>
All About Blogs
What Is A Blog? <ul><li>A blog is... </li><ul><li>Short for 'Web Log'
Collection of blog 'posts' / news items, stories published in a dated order
Pretty much like a journal
Versatile – can be about anything </li></ul></ul>
What Is A Blog? <ul><li>A blog is... </li><ul><li>Like a website, but for non-techies
Easy  to create and update
Very  interactive (comments, conversation)
Embed all the cool stuff (photos, videos, podcasts) </li></ul></ul>
 
 
 
Blog, Blogger, Blogging <ul><li>Blog: A web log
Blogger: Someone who maintains a blog
Blogging: The process of creating and maintaining a blog </li></ul>
Blogging Platforms <ul><li>Blogger
Wordpress (favourite)
Typepad (fee based)
Blogosphere – The global blogging community (Blog O'Sphere) </li></ul>
Blog Ingredients <ul><li>Blog Posts
An 'About' Page
A 'Contact' Page
The cool stuff – audio, mp3s, video, photos </li></ul>
What Can A Blog Do For You? <ul><li>Connect you with fellow librarians, authors, writers
Showcase your own works, thoughts
Build an audience for your work
Establish you as an authority figure </li></ul>
What Can A Blog Do For You? <ul><li>“ I now realise how beneficial this blog is. It is almost like a creative diary. It al...
- Artist in Residence, May 2008 </li></ul>
Why Blogs Are Liked <ul><li>They're web based – everything runs online with no need to install.
Access anywhere
You don't need to learn a language to run a blog
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Blogging & Twitter

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A beginners guide to blogging and a beginners intro to Twitter.

Presentation for Kilkenny Library Services, June 10th 2009. Material contained in this presentation is adapted and updated from 'Blogging For Beginners', also by the author

Published in: Technology, Education
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  • Great presentation for the all with limited social media skill and understanding of the significance. Simple, easy to understand and not overly embedded with technical jargon. Good job. Thanks for sharing. Please update, it would be nice to have an updated version.
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  • It is very much indeed for beginners and worked quite well. For those checking out the presentation, some of the slides are geared towards use in a library environment (both from a blogg and Twitter perspective)
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  • A presentation well done for 'baby boomers'...
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Blogging & Twitter

  1. 1. Blogging, Twitter & Other Stories (For beginners!) Ken McGuire for Event Media [email_address]
  2. 2. Introduction <ul><li>Ken McGuire
  3. 3. Blogging since 2004
  4. 4. Podcasting since 2006
  5. 5. Twitter since Feb 2007 </li></ul>
  6. 6. Agenda <ul><li>Blogging Background – What, Why, How?
  7. 7. Setting up Your First Blog
  8. 8. Blog Writing Hints and Tips
  9. 9. Promoting Your Blog
  10. 10. Twitter </li></ul>
  11. 11. Goals For Today <ul><li>Learn about blogs – what they are, how they work
  12. 12. Discover how to set up a blog, for free
  13. 13. Making your first post - easy
  14. 14. Free ways to promote your blog
  15. 15. Getting yourself started on Twitter </li></ul>
  16. 16. All About Blogs
  17. 17. What Is A Blog? <ul><li>A blog is... </li><ul><li>Short for 'Web Log'
  18. 18. Collection of blog 'posts' / news items, stories published in a dated order
  19. 19. Pretty much like a journal
  20. 20. Versatile – can be about anything </li></ul></ul>
  21. 21. What Is A Blog? <ul><li>A blog is... </li><ul><li>Like a website, but for non-techies
  22. 22. Easy to create and update
  23. 23. Very interactive (comments, conversation)
  24. 24. Embed all the cool stuff (photos, videos, podcasts) </li></ul></ul>
  25. 28. Blog, Blogger, Blogging <ul><li>Blog: A web log
  26. 29. Blogger: Someone who maintains a blog
  27. 30. Blogging: The process of creating and maintaining a blog </li></ul>
  28. 31. Blogging Platforms <ul><li>Blogger
  29. 32. Wordpress (favourite)
  30. 33. Typepad (fee based)
  31. 34. Blogosphere – The global blogging community (Blog O'Sphere) </li></ul>
  32. 35. Blog Ingredients <ul><li>Blog Posts
  33. 36. An 'About' Page
  34. 37. A 'Contact' Page
  35. 38. The cool stuff – audio, mp3s, video, photos </li></ul>
  36. 39. What Can A Blog Do For You? <ul><li>Connect you with fellow librarians, authors, writers
  37. 40. Showcase your own works, thoughts
  38. 41. Build an audience for your work
  39. 42. Establish you as an authority figure </li></ul>
  40. 43. What Can A Blog Do For You? <ul><li>“ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively”
  41. 44. - Artist in Residence, May 2008 </li></ul>
  42. 45. Why Blogs Are Liked <ul><li>They're web based – everything runs online with no need to install.
  43. 46. Access anywhere
  44. 47. You don't need to learn a language to run a blog
  45. 48. Blogging community is constantly growing </li></ul>
  46. 49. Why Do You Need A Blog? <ul><li>Build your personal brand
  47. 50. Showcase your works
  48. 51. Become visible on the web
  49. 52. Keep others informed </li></ul>
  50. 53. Deciding What To Blog <ul><li>Follow your craft </li><ul><li>Music (KilkennyMusic.com)
  51. 54. Theatre (DeviousTheatre.com)
  52. 55. Sport (LiverpoolAccess.com) </li></ul><li>The more 'niche' the better </li><ul><li>Book reviews, events, music therapy, sound design etc. </li></ul></ul>
  53. 56. Why Have A Library Blog? <ul><li>Supplement and enhance existing library guides, newsletters
  54. 57. More relevant, more up to date
  55. 58. Everyone can contribute, with ease
  56. 59. Publish events, book reviews, photos </li></ul>
  57. 60. Setting Up A Blog
  58. 61. Starting A Wordpress Blog <ul><li>Wordpress.com, it's free, it's great
  59. 62. Click ' Sign Up Now ' and enter username, password, email
  60. 63. Choose name for blog
  61. 64. Confirm email, get writing </li></ul>
  62. 65. ...That Was Easy
  63. 66. Your First Blog Post <ul><li>Title </li><ul><li>Be descriptive, be precise
  64. 67. Title will appear in search engine results </li></ul><li>Content
  65. 68. Relevant links
  66. 69. Tags
  67. 70. Publish </li></ul>
  68. 71. Your First Blog Page <ul><li>Additional content to homepage
  69. 72. Title, content, links as before
  70. 73. Chance to sell yourself, do it well
  71. 74. Pages have an order of their own
  72. 75. Contact details, about you, links, profiles </li></ul>
  73. 76. Writing Tips
  74. 77. Writing Tips <ul><li>Be yourself </li><ul><li>Be professional </li></ul><li>It is ok to have an opinion </li><ul><li>“You can't be an authority on a topic if you don't have faith in your own opinion” </li></ul><li>Proper Titles
  75. 78. Cheek your spellimg and grammar </li></ul>
  76. 79. Writing Tips <ul><li>Support your post with relevant links </li><ul><li>Link out to author, review, event location
  77. 80. Links give the post added value to reader </li></ul><li>Write less, write often
  78. 81. Bold type, lists, headings, sections </li></ul>
  79. 82. Advertising Your Blog
  80. 83. Advertising Your Blog <ul><li>If you build it, they may or may not come
  81. 84. Find similar blogs </li><ul><li>Technorati.com
  82. 85. blogsearch.google.com </li></ul><li>Comment on other blogs
  83. 86. Email, press releases, get the word out </li></ul>
  84. 87. Advertising Your Blog <ul><li>Blog directories </li><ul><li>BlogFlux.com, BlogCatalog.com </li></ul><li>Social Networks </li><ul><li>MySpace / Facebook / Bebo / Twitter </li></ul><li>RSS Feeds / Email Feeds </li></ul>
  85. 88. RSS Feed <ul><li>Really Simple Syndication
  86. 89. Automatically via Wordpress / Blogger
  87. 90. Subscribe via feed reader, mobile phone, email
  88. 91. Read your blog without visiting blog </li></ul>
  89. 92. Promoting Individual Posts <ul><li>StumbleUpon.com </li><ul><li>Great for information-based blogs, guides, “how-to” type posts </li></ul><li>Digg.com </li><ul><li>Suitable for news type blogs </li></ul><li>Delicious.com </li><ul><li>Sharing bookmarks, public listing </li></ul></ul>
  90. 93. Then Came Twitter
  91. 94. What is it? <ul><li>A free , microblogging service
  92. 95. You get 140 characters per message
  93. 96. Messages referred to as 'tweets' </li></ul>
  94. 97. What Can You Do? <ul><li>Send your message... from anywhere
  95. 98. Lurk, or engage in conversation
  96. 99. Follow and be followed
  97. 100. Link to posts, photos etc. </li></ul>
  98. 101. Sending A Tweet <ul><li>What are you doing?
  99. 102. @
  100. 103. D
  101. 104. # </li></ul>
  102. 106. Twitter In The Library <ul><li>Keep in contact with colleagues
  103. 107. Keep up to date with publishers
  104. 108. Find out what other library services are doing
  105. 109. Tell people what you are doing </li></ul>
  106. 114. You can also... <ul><li>Link to events
  107. 115. Run a competition
  108. 116. Take queries via Twitter e.g. @kilkennylibrary do you have The Gate House by Nelson DeMille? </li></ul>
  109. 117. You can also... <ul><li>Follow conferences or events (hashtag) e.g. #le09
  110. 118. http://search.twitter.com
  111. 119. Find users and library services at http://wefollow.com </li></ul>
  112. 120. Twitter... <ul><li>Allows you to network, both personally and professionally
  113. 121. Get messages out straight away (think of it like a group text)
  114. 122. Simple, fast, effective </li></ul>
  115. 123. Turning It Over To You... <ul><li>What do YOU want to know? </li></ul>
  116. 124. Thanks For Your Time <ul><li>Thanks for your time
  117. 125. Visit http://eventmedia.ie
  118. 126. Follow me on Twitter @kenmcguire
  119. 127. Rate myself and the talk http://speakerrate.com/kenmcguire </li></ul>
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