Blogging & Twitter

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  • + eventmedia Ken McGuire 5 months ago
    It is very much indeed for beginners and worked quite well. For those checking out the presentation, some of the slides are geared towards use in a library environment (both from a blogg and Twitter perspective)
  • + jasonlam jasonlam 5 months ago
    A presentation well done for 'baby boomers'...
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Blogging & Twitter - Presentation Transcript

  1. Blogging, Twitter & Other Stories (For beginners!) Ken McGuire for Event Media [email_address]
  2. Introduction
    • Ken McGuire
    • Blogging since 2004
    • Podcasting since 2006
    • Twitter since Feb 2007
  3. Agenda
    • Blogging Background – What, Why, How?
    • Setting up Your First Blog
    • Blog Writing Hints and Tips
    • Promoting Your Blog
    • Twitter
  4. Goals For Today
    • Learn about blogs – what they are, how they work
    • Discover how to set up a blog, for free
    • Making your first post - easy
    • Free ways to promote your blog
    • Getting yourself started on Twitter
  5. All About Blogs
  6. What Is A Blog?
    • A blog is...
      • Short for 'Web Log'
      • Collection of blog 'posts' / news items, stories published in a dated order
      • Pretty much like a journal
      • Versatile – can be about anything
  7. What Is A Blog?
    • A blog is...
      • Like a website, but for non-techies
      • Easy to create and update
      • Very interactive (comments, conversation)
      • Embed all the cool stuff (photos, videos, podcasts)
  8.  
  9.  
  10.  
  11. Blog, Blogger, Blogging
    • Blog: A web log
    • Blogger: Someone who maintains a blog
    • Blogging: The process of creating and maintaining a blog
  12. Blogging Platforms
    • Blogger
    • Wordpress (favourite)
    • Typepad (fee based)
    • Blogosphere – The global blogging community (Blog O'Sphere)
  13. Blog Ingredients
    • Blog Posts
    • An 'About' Page
    • A 'Contact' Page
    • The cool stuff – audio, mp3s, video, photos
  14. What Can A Blog Do For You?
    • Connect you with fellow librarians, authors, writers
    • Showcase your own works, thoughts
    • Build an audience for your work
    • Establish you as an authority figure
  15. What Can A Blog Do For You?
    • “ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively”
    • - Artist in Residence, May 2008
  16. Why Blogs Are Liked
    • They're web based – everything runs online with no need to install.
    • Access anywhere
    • You don't need to learn a language to run a blog
    • Blogging community is constantly growing
  17. Why Do You Need A Blog?
    • Build your personal brand
    • Showcase your works
    • Become visible on the web
    • Keep others informed
  18. Deciding What To Blog
    • Follow your craft
      • Music (KilkennyMusic.com)
      • Theatre (DeviousTheatre.com)
      • Sport (LiverpoolAccess.com)
    • The more 'niche' the better
      • Book reviews, events, music therapy, sound design etc.
  19. Why Have A Library Blog?
    • Supplement and enhance existing library guides, newsletters
    • More relevant, more up to date
    • Everyone can contribute, with ease
    • Publish events, book reviews, photos
  20. Setting Up A Blog
  21. Starting A Wordpress Blog
    • Wordpress.com, it's free, it's great
    • Click ' Sign Up Now ' and enter username, password, email
    • Choose name for blog
    • Confirm email, get writing
  22. ...That Was Easy
  23. Your First Blog Post
    • Title
      • Be descriptive, be precise
      • Title will appear in search engine results
    • Content
    • Relevant links
    • Tags
    • Publish
  24. Your First Blog Page
    • Additional content to homepage
    • Title, content, links as before
    • Chance to sell yourself, do it well
    • Pages have an order of their own
    • Contact details, about you, links, profiles
  25. Writing Tips
  26. Writing Tips
    • Be yourself
      • Be professional
    • It is ok to have an opinion
      • “You can't be an authority on a topic if you don't have faith in your own opinion”
    • Proper Titles
    • Cheek your spellimg and grammar
  27. Writing Tips
    • Support your post with relevant links
      • Link out to author, review, event location
      • Links give the post added value to reader
    • Write less, write often
    • Bold type, lists, headings, sections
  28. Advertising Your Blog
  29. Advertising Your Blog
    • If you build it, they may or may not come
    • Find similar blogs
      • Technorati.com
      • blogsearch.google.com
    • Comment on other blogs
    • Email, press releases, get the word out
  30. Advertising Your Blog
    • Blog directories
      • BlogFlux.com, BlogCatalog.com
    • Social Networks
      • MySpace / Facebook / Bebo / Twitter
    • RSS Feeds / Email Feeds
  31. RSS Feed
    • Really Simple Syndication
    • Automatically via Wordpress / Blogger
    • Subscribe via feed reader, mobile phone, email
    • Read your blog without visiting blog
  32. Promoting Individual Posts
    • StumbleUpon.com
      • Great for information-based blogs, guides, “how-to” type posts
    • Digg.com
      • Suitable for news type blogs
    • Delicious.com
      • Sharing bookmarks, public listing
  33. Then Came Twitter
  34. What is it?
    • A free , microblogging service
    • You get 140 characters per message
    • Messages referred to as 'tweets'
  35. What Can You Do?
    • Send your message... from anywhere
    • Lurk, or engage in conversation
    • Follow and be followed
    • Link to posts, photos etc.
  36. Sending A Tweet
    • What are you doing?
    • @
    • D
    • #
  37.  
  38. Twitter In The Library
    • Keep in contact with colleagues
    • Keep up to date with publishers
    • Find out what other library services are doing
    • Tell people what you are doing
  39.  
  40.  
  41.  
  42.  
  43. You can also...
    • Link to events
    • Run a competition
    • Take queries via Twitter e.g. @kilkennylibrary do you have The Gate House by Nelson DeMille?
  44. You can also...
    • Follow conferences or events (hashtag) e.g. #le09
    • http://search.twitter.com
    • Find users and library services at http://wefollow.com
  45. Twitter...
    • Allows you to network, both personally and professionally
    • Get messages out straight away (think of it like a group text)
    • Simple, fast, effective
  46. Turning It Over To You...
    • What do YOU want to know?
  47. Thanks For Your Time
    • Thanks for your time
    • Visit http://eventmedia.ie
    • Follow me on Twitter @kenmcguire
    • Rate myself and the talk http://speakerrate.com/kenmcguire

+ Ken McGuireKen McGuire, 5 months ago

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