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Blogging & Twitter



A beginners guide to blogging and a beginners intro to Twitter. ...

A beginners guide to blogging and a beginners intro to Twitter.

Presentation for Kilkenny Library Services, June 10th 2009. Material contained in this presentation is adapted and updated from 'Blogging For Beginners', also by the author



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  • Full Name Full Name Comment goes here.
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  • Great presentation for the all with limited social media skill and understanding of the significance. Simple, easy to understand and not overly embedded with technical jargon. Good job. Thanks for sharing. Please update, it would be nice to have an updated version.
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  • It is very much indeed for beginners and worked quite well. For those checking out the presentation, some of the slides are geared towards use in a library environment (both from a blogg and Twitter perspective)
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  • A presentation well done for 'baby boomers'...
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Blogging & Twitter Blogging & Twitter Presentation Transcript

  • Blogging, Twitter & Other Stories (For beginners!) Ken McGuire for Event Media [email_address]
  • Introduction
  • Agenda
    • Blogging Background – What, Why, How?
    • Setting up Your First Blog
    • Blog Writing Hints and Tips
    • Promoting Your Blog
    • Twitter
  • Goals For Today
    • Learn about blogs – what they are, how they work
    • Discover how to set up a blog, for free
    • Making your first post - easy
    • Free ways to promote your blog
    • Getting yourself started on Twitter
  • All About Blogs
  • What Is A Blog?
    • A blog is...
      • Short for 'Web Log'
      • Collection of blog 'posts' / news items, stories published in a dated order
      • Pretty much like a journal
      • Versatile – can be about anything
  • What Is A Blog?
    • A blog is...
      • Like a website, but for non-techies
      • Easy to create and update
      • Very interactive (comments, conversation)
      • Embed all the cool stuff (photos, videos, podcasts)
  • Blog, Blogger, Blogging
    • Blog: A web log
    • Blogger: Someone who maintains a blog
    • Blogging: The process of creating and maintaining a blog
  • Blogging Platforms
    • Blogger
    • Wordpress (favourite)
    • Typepad (fee based)
    • Blogosphere – The global blogging community (Blog O'Sphere)
  • Blog Ingredients
    • Blog Posts
    • An 'About' Page
    • A 'Contact' Page
    • The cool stuff – audio, mp3s, video, photos
  • What Can A Blog Do For You?
    • Connect you with fellow librarians, authors, writers
    • Showcase your own works, thoughts
    • Build an audience for your work
    • Establish you as an authority figure
  • What Can A Blog Do For You?
    • “ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively”
    • - Artist in Residence, May 2008
  • Why Blogs Are Liked
    • They're web based – everything runs online with no need to install.
    • Access anywhere
    • You don't need to learn a language to run a blog
    • Blogging community is constantly growing
  • Why Do You Need A Blog?
    • Build your personal brand
    • Showcase your works
    • Become visible on the web
    • Keep others informed
  • Deciding What To Blog
    • Follow your craft
      • Music (
      • Theatre (
      • Sport (
    • The more 'niche' the better
      • Book reviews, events, music therapy, sound design etc.
  • Why Have A Library Blog?
    • Supplement and enhance existing library guides, newsletters
    • More relevant, more up to date
    • Everyone can contribute, with ease
    • Publish events, book reviews, photos
  • Setting Up A Blog
  • Starting A Wordpress Blog
    •, it's free, it's great
    • Click ' Sign Up Now ' and enter username, password, email
    • Choose name for blog
    • Confirm email, get writing
  • ...That Was Easy
  • Your First Blog Post
    • Title
      • Be descriptive, be precise
      • Title will appear in search engine results
    • Content
    • Relevant links
    • Tags
    • Publish
  • Your First Blog Page
    • Additional content to homepage
    • Title, content, links as before
    • Chance to sell yourself, do it well
    • Pages have an order of their own
    • Contact details, about you, links, profiles
  • Writing Tips
  • Writing Tips
    • Be yourself
      • Be professional
    • It is ok to have an opinion
      • “You can't be an authority on a topic if you don't have faith in your own opinion”
    • Proper Titles
    • Cheek your spellimg and grammar
  • Writing Tips
    • Support your post with relevant links
      • Link out to author, review, event location
      • Links give the post added value to reader
    • Write less, write often
    • Bold type, lists, headings, sections
  • Advertising Your Blog
  • Advertising Your Blog
    • If you build it, they may or may not come
    • Find similar blogs
    • Comment on other blogs
    • Email, press releases, get the word out
  • Advertising Your Blog
    • Blog directories
    • Social Networks
      • MySpace / Facebook / Bebo / Twitter
    • RSS Feeds / Email Feeds
  • RSS Feed
    • Really Simple Syndication
    • Automatically via Wordpress / Blogger
    • Subscribe via feed reader, mobile phone, email
    • Read your blog without visiting blog
  • Promoting Individual Posts
      • Great for information-based blogs, guides, “how-to” type posts
      • Suitable for news type blogs
      • Sharing bookmarks, public listing
  • Then Came Twitter
  • What is it?
    • A free , microblogging service
    • You get 140 characters per message
    • Messages referred to as 'tweets'
  • What Can You Do?
    • Send your message... from anywhere
    • Lurk, or engage in conversation
    • Follow and be followed
    • Link to posts, photos etc.
  • Sending A Tweet
    • What are you doing?
    • @
    • D
    • #
  • Twitter In The Library
    • Keep in contact with colleagues
    • Keep up to date with publishers
    • Find out what other library services are doing
    • Tell people what you are doing
  • You can also...
    • Link to events
    • Run a competition
    • Take queries via Twitter e.g. @kilkennylibrary do you have The Gate House by Nelson DeMille?
  • You can also...
    • Follow conferences or events (hashtag) e.g. #le09
    • Find users and library services at
  • Twitter...
    • Allows you to network, both personally and professionally
    • Get messages out straight away (think of it like a group text)
    • Simple, fast, effective
  • Turning It Over To You...
    • What do YOU want to know?
  • Thanks For Your Time
    • Thanks for your time
    • Visit
    • Follow me on Twitter @kenmcguire
    • Rate myself and the talk