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#STARTUPADDVENTURE
MIKE SIGAL
CASHFLOWER
YOU’VE RAISED MONEY
NOW DON’T RUN OUT OF IT
7000 

SEED DEALS
IN 3 YEARS
10%
Simple rules
• Know your Milestones
• Track your Performance
• Monitor your Zero Cash Date
• Control your Burn
• Raise enough Money
236
KNOW%
YOUR%
MILESTONES
2004 2014 2015
SERIES C SCALE
SERIES B
GET
TRACTION SCALE
WRITE

PLAN
PRE

FUNDING
BUILD
PROTOTYPE
LAUNCH
MVP
SEED
BUILD
PROTOTYPE
LAUNCH
MVP
GET
TRACTION
SERIES A
LAUNCH
PRODUCT
GET
TRACTION SCALE
TRACK%
YOUR%%
PERFORMANCE
AARRR!!
METRICS FOR STARTUPS
MONITOR%
YOUR%
ZERO%CASH%DATE%
The date at which you
run out of cash at your
current burn-rate.
Metrics for
Startups
The date at which you
run out of cash at your
CURRENT BURN RATE.
s
CONTROL%
YOUR%%
BURN
• Hire slowly
• Pay with equity
• No founder salaries
• Limit non-essentials
• Use free stuff
• Run smaller experiments
Raise enough
RAISE%
ENOUGH%
MONEY
• 6-9 months
• Hit milestone
• Demonstrate trends
12-18 Months of Cash
• 6-9 months of reserves
• Keep making progress
• Negotiate from strength
• Know your Milestones
• Track your Performance
• Monitor your Zero Cash Date
• Control your Burn
• Raise enough Money
Want presentation or beta?
http://j.mp/BurnSurvey
Front-End Developer (for equity)?
mike@cashflower.co

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