r@gumroad.com @Delk
Hi, I’m Ryan Delk
I work at Gumroad
?
DataDATA
Ideation
LAUNCH
1
PRICING
Alwaystieryourpricing
1x
1x 2.2x
1x 2.2x 5x
Revenuefromtoptier?
5x
62%
2
“Presales”
1 2 3
Incentivize
Dedicatedemaillists?
3xmorerevenue
DISCOVER METEOR
SACHA GREIF
@sachagreif
sachagreif.com
Emailconversion:
15%
Avgpurchase:
$65+
Revenue/subscriber:
$9+
3
Launch
Revenuedistribution
0%
20%
40%
60%
First 24 hours Next week Next month
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
15%20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
15%15%
20%
55%
0%
20%
40%
60%
First 24 hours Next week Next month
55%
20%
15%
75%
15%
20%
55%
2.2%
5.4%2.2%
5.4% 6.3%2.2%
9.4%
1.2%
Pricing:TierIt
Pricing:TierIt
“Pre-Sales”
Pricing:TierIt
“Pre-Sales”
Wheelhouse:First10Days
THANK YOU!
r@gumroad.com @Delk
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches
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MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches

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My talk from MicroConf 2014 in Las Vegas, NV.

An inside look at some of the data that we've seen help creators on Gumroad be more successful.

Published in: Business, Technology

MicroConf 2014 Talk -- Lifting the Veil: The Data Behind Successful Product Launches

  1. 1. r@gumroad.com @Delk Hi, I’m Ryan Delk
  2. 2. I work at Gumroad
  3. 3. ?
  4. 4. DataDATA
  5. 5. Ideation
  6. 6. LAUNCH
  7. 7. 1
  8. 8. PRICING
  9. 9. Alwaystieryourpricing
  10. 10. 1x
  11. 11. 1x 2.2x
  12. 12. 1x 2.2x 5x
  13. 13. Revenuefromtoptier? 5x
  14. 14. 62%
  15. 15. 2
  16. 16. “Presales” 1 2 3
  17. 17. Incentivize
  18. 18. Dedicatedemaillists?
  19. 19. 3xmorerevenue
  20. 20. DISCOVER METEOR SACHA GREIF @sachagreif sachagreif.com
  21. 21. Emailconversion: 15%
  22. 22. Avgpurchase: $65+
  23. 23. Revenue/subscriber: $9+
  24. 24. 3
  25. 25. Launch
  26. 26. Revenuedistribution
  27. 27. 0% 20% 40% 60% First 24 hours Next week Next month 55%
  28. 28. 0% 20% 40% 60% First 24 hours Next week Next month 55%55%
  29. 29. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 55%
  30. 30. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20%20% 55%
  31. 31. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 15%20% 55%
  32. 32. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 15%15% 20% 55%
  33. 33. 0% 20% 40% 60% First 24 hours Next week Next month 55% 20% 15% 75% 15% 20% 55%
  34. 34. 2.2%
  35. 35. 5.4%2.2%
  36. 36. 5.4% 6.3%2.2%
  37. 37. 9.4%
  38. 38. 1.2%
  39. 39. Pricing:TierIt
  40. 40. Pricing:TierIt “Pre-Sales”
  41. 41. Pricing:TierIt “Pre-Sales” Wheelhouse:First10Days
  42. 42. THANK YOU! r@gumroad.com @Delk

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