IC You Interactive City

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Slides from guest lecture by IC You Interactive City in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.

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IC You Interactive City

  1. 1. FREDRIK NILSSON<br />Founder Interactive City<br />f.nilsson@icyou.se<br />
  2. 2. ABOUT ICYOU<br /><ul><li>ICYOU AB (publ) is a Swedish-based company. It was formed during the summer of 2007 by entrepreneur Fredrik Nilsson.
  3. 3. ICYOU develops the virtual world - Interactive City.</li></li></ul><li>THE COMPANY<br /><ul><li> ICYOU has approximately 900 unique stockowners today
  4. 4. Headquarters in Skövde
  5. 5. Offices in Hörby, Gothenburg, and Stockholm
  6. 6. We are approximately 20 employees, with our partners there are over 100 people working to build Interactive City</li></li></ul><li>BRIEF & OBJETIVES<br />ICYOU is creating – Interactive City - for both business and pleasure. A virtual world of endless possibilities for social interaction, global marketing and advertising.<br /><ul><li> To create the first virtual market mobile platform
  7. 7. Be the first virtual market mobile platform to use Voice Over IP (VOIP) and IM
  8. 8. Shopping in the virtual world – for real life and virtual life</li></li></ul><li>ABOUT THE CITY<br />Some of the key features in Interactive City:<br /><ul><li> Build and customize an avatar, behind every avatar there’s a real person
  9. 9. Build and move into your own virtual apartment
  10. 10. Interact with, and talk to your friends, via text or VOIP
  11. 11. Shop virtual, real goods and gadgets for your avatar and apartment. Shop real products delivered to your home</li></li></ul><li>CONTENT /<br />We are building exciting special areas in Interactive City and we have introduced our concept to a number of world-leading brands. At launch you can take part of some of the following content:<br /><ul><li> Artist Corner
  12. 12. Sports Clubs
  13. 13. Dating services
  14. 14. Lot´s of retailers in segments like
  15. 15. Telecom
  16. 16. Furniture
  17. 17. Fashion
  18. 18. Entertainment business</li></li></ul><li>CONTENT/ ARTIST CORNER<br />Musicians, artists, authors and actors can meet their fans, stream concerts and other events, sell their music, merchandise and other products.<br /><ul><li> Over 50 artist has signed
  19. 19. A loads of contracts waiting from international artists and bands to be signed
  20. 20. Live activities, gigs, clinics etc.
  21. 21. Sell music, merchandise
  22. 22. Meet fans, chats, press conferences</li></li></ul><li>CONTENT/ SPORT CLUBS<br />We building hundreds of sports clubs where the teams have their virtual homes, sharing news on their latest activities, able to broadcast their games and sell merchandise.<br /><ul><li> Social platform to meet in
  23. 23. Possibility to new revenue streams
  24. 24. Create virtual games and tournaments
  25. 25. Meet other soccer stars</li></li></ul><li>CONTENT/ DATING<br />SprayDate will become the first Swedish player to offer their members an opportunity to dating in 3D.<br /><ul><li> Gets new members and target groups
  26. 26. USP to existing members
  27. 27. New revenue streams
  28. 28. Huge 3D events</li></li></ul><li>SOCIAL SHOPPING<br /><ul><li> The industry is in agreement that the next internet revolution is called social shopping
  29. 29. Today that means adding connections to Facebook, Twitter and blogs in e-stores
  30. 30. What can be more social than meeting your friends in a 3D in IAC?
  31. 31. Our VOIP partner VIVOX choosed Interactive City to launch their new products which makes it possible to connect Iphones, Ipads and PC together in the same world</li></li></ul><li>TECHNOLOGY<br />Our products are based on advanced computer game technology and adapted for ALL platforms.<br /><ul><li>New unique 3D graphics engine
  32. 32. We have built the first 3D graphics engine that can simultaneously run the same virtual world in both PC, Mac, iPhone and iPad - “Virtway World”
  33. 33. First to launchVOIP with Vivox
  34. 34. The number one integrated voice platform for online games and virtual worlds
  35. 35. Real time chat with text and VOIP
  36. 36. Predictive DNA throu Magnify360</li></li></ul><li>THIS IS WHY…<br />“As soon as the Facebook generation wakes up and embraces virtual reality, we are going to see a giant wave of virtual world millionaires”<br />Jon “Neverdie” Jacobs<br />
  37. 37. TURN OVER<br />Some figures of the market. <br />We will to be a part of it.<br /><ul><li>US $3 bln sales in virtual good in 2009 will grow to US $12 bln in 2012
  38. 38. US $222,000 raised at American Cancer Society Relay in Second Life
  39. 39. Swedish government granted bank license to Mind Bank in 2009</li></li></ul><li>POSSIBILITIES<br /><ul><li> A brand new market place in 3D
  40. 40. Availability through all channels
  41. 41. Take market share
  42. 42. Complete integrade 100% ”look a like” solutions
  43. 43. New partnerships and sales channels
  44. 44. Create and generate new revenuestreams for sportclubs, artists and retailers
  45. 45. Become a new millionare</li></li></ul><li>REVENUE STREAMES<br />Marketing revenue is based on several revenue sources in Interactive City:<br /><ul><li> Basic Marketing revenue per user
  46. 46. “DNA revenue” per user
  47. 47. “Buzz revenue” (offer brands insight)
  48. 48. Major store commission
  49. 49. Build your own store commission
  50. 50. Advertising
  51. 51. Affiliate solutions
  52. 52. CPL and CPA revenues</li></li></ul><li>EXECUTION OF STRATEGY<br /><ul><li> Building credibility
  53. 53. Supported by major brands and Celebrities
  54. 54. Existing membership and fans
  55. 55. USP - First with VOIP
  56. 56. Sales of real products on our platform </li></ul>- in many channels<br /><ul><li> Organic growing thru partners
  57. 57. Traditional marketing in media
  58. 58. PR and product placement</li></li></ul><li>PARTNERS<br /><ul><li> We have a dialoguewith strong brands and large organisations like:
  59. 59. Major soccer clubs
  60. 60. NonViolence Generation
  61. 61. Spray Date
  62. 62. Artist and Celeberties
  63. 63. All partners will market Interactive City to their members globally</li></li></ul><li>QUESTIONS?<br /><ul><li> Q & A about ICYOU AB and Interactive CIty</li></li></ul><li>Pause<br />Stretch your legs. :)<br />
  64. 64. SECOND HALF<br />Demo tour on PC:<br />Click here<br />(http://icyou.virtway.com/ICYOUTest.html)<br />Try iPad.<br />Try iPhone.<br />Try Android.<br />

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