Slides from guest lecture by IC You Interactive City in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.

1. FREDRIK NILSSON Founder Interactive City f.nilsson@icyou.se

4. Headquarters in Skövde

5. Offices in Hörby, Gothenburg, and Stockholm

7. Be the first virtual market mobile platform to use Voice Over IP (VOIP) and IM

9. Build and move into your own virtual apartment

10. Interact with, and talk to your friends, via text or VOIP

12. Sports Clubs

13. Dating services

14. Lot´s of retailers in segments like

15. Telecom

16. Furniture

17. Fashion

19. A loads of contracts waiting from international artists and bands to be signed

20. Live activities, gigs, clinics etc.

21. Sell music, merchandise

23. Possibility to new revenue streams

24. Create virtual games and tournaments

26. USP to existing members

27. New revenue streams

29. Today that means adding connections to Facebook, Twitter and blogs in e-stores

30. What can be more social than meeting your friends in a 3D in IAC?

32. We have built the first 3D graphics engine that can simultaneously run the same virtual world in both PC, Mac, iPhone and iPad - “Virtway World”

33. First to launchVOIP with Vivox

34. The number one integrated voice platform for online games and virtual worlds

35. Real time chat with text and VOIP

38. US $222,000 raised at American Cancer Society Relay in Second Life

40. Availability through all channels

41. Take market share

42. Complete integrade 100% ”look a like” solutions

43. New partnerships and sales channels

44. Create and generate new revenuestreams for sportclubs, artists and retailers

46. “DNA revenue” per user

47. “Buzz revenue” (offer brands insight)

48. Major store commission

49. Build your own store commission

50. Advertising

51. Affiliate solutions

53. Supported by major brands and Celebrities

54. Existing membership and fans

55. USP - First with VOIP

57. Traditional marketing in media

59. Major soccer clubs

60. NonViolence Generation

61. Spray Date

62. Artist and Celeberties

64. SECOND HALF Demo tour on PC: Click here (http://icyou.virtway.com/ICYOUTest.html) Try iPad. Try iPhone. Try Android.