This case study enables an interesting discussion on one of the many new trends shaping up the HR function flexible working. The case study, based on Chandrika Pasricha's Flexing It, captures the growing importance of flexible working. Having had an illustrious consulting career (with the likes of McKinsey) for over a decade, Chandrika set out to define the new rules of HR game, especially in an emerging and aspirational country like India. Would she be able to rewrite effectively the rules of the HR game? Why would companies opt for part time talent? What kind of companies should opt for flexible workers? Why do startups majorly opt for flexible workers? What is the relationship between flexible working and job satisfaction? How would HR build employee loyalty amongst flexible employees?

1. CHANDRIKA PASRICHA’S FLEXING IT: FLEXIBLE
WORKING=MAXIMUM JOB SATISFACTION,
OPTIMUM VALUE!
This case study enables an interesting discussion on one of the many new trends shaping up the
HR function –flexible working.The case study, based on Chandrika Pasricha’s Flexing It, captures
the growing importance of flexible working. Having had an illustrious consulting career (with
the likes of McKinsey) for over a decade, Chandrika set out to define the new rules of HR
game, especially in an emerging and aspirational country like India.Would she be able to rewrite
effectively the rules of the HR game? Why would companies opt for part time talent? What
kind of companies should opt for flexible workers? Why do startups majorly opt for flexible
workers? What is the relationship between flexible working and job satisfaction? How would
HR build employee loyalty amongst flexible employees?
Pedagogical Objectives
• To understand the need and importance of the emerging trend of flexible working, especially
in an emerging and aspirational country like India
• To examine if there is any relationship between flexible working and better job satisfaction
• To discuss on the impending HR challenges (company’s perspective) arising out of opting
for flexible workers (employee’s perspective)
• To discuss and debate on Flexing It’s organizational challenges in resetting India Inc’s HR
agenda
Case Positioning and Setting
This case study can be suitably used in the following program/course:
• MBA program in Human Resource Management course – To teach the concept of
recruitment focussing on alternate staffing in Human Resource Planning and Recruiting
ABSTRACT
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