Ethiopia's value chains on the move  the case of teff
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Ethiopia's value chains on the move the case of teff

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International Food Policy Research Institute/ Ethiopia Strategy Support Program (IFPRI/ ESSP)and Ethiopian Development Research Institute (EDRI) Coordinated a conference with Agriculutral ...

International Food Policy Research Institute/ Ethiopia Strategy Support Program (IFPRI/ ESSP)and Ethiopian Development Research Institute (EDRI) Coordinated a conference with Agriculutral Transformation Agency (ATA) and Ministry of Agriculutrue (MoA) on Teff Value Chain at Hilton Hotel Addis Ababa on October 10, 2013.

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    Ethiopia's value chains on the move  the case of teff Ethiopia's value chains on the move the case of teff Presentation Transcript

    • ETHIOPIAN DEVELOPMENT RESEARCH INSTITUTE Ethiopia’s value chains on the move: The case of teff Bart Minten, Seneshaw Tamiru, Ermias Engeda, and Tadesse Kuma IFPRI-ESSP-EDRI Conference on “Improved evidence towards better policies for the teff value chain” 10 October 2013 Addis Ababa 1
    • 2 1. Introduction • Major changes happening in food markets worldwide and especially in developing countries: - Supermarket revolution - Share of high-value crops increasing - Quality demands on the rise - Food safety requirement export countries - Vertical integration - Up-scaling, dis-intermediation, and branding • No clear to what extent value chains are transforming in Africa and/or Ethiopia, often because of a lack of good primary data. This is the purpose of the analysis.
    • • Purpose of the study is to understand major value chains from rural producers in major production zones to Addis, the major city in the country. • Organization of surveys: 1/ Interviews with key informants September – October 2012; 2/ Fielding of surveys in November – December 2012. • Surveys with producers and communities upstream; rural and urban wholesalers and truckers midstream; cereal shops, mills, and cooperative retail downstream 2. Data and methodology
    • • Increasing adoption of modern input use over time 3. Teff upstream in the value chain Unit Number of 10 years Now observations ago Modern inputs Adoption of improved seed share (%) 1199 7.3 35.8 Use of chemical fertilizer: DAP kgs/ha 1128 50 91 urea kgs/ha 1121 34 64 Adoption of herbicides share (%) 1197 31.9 65.3 Adoption of pesticides share (%) 1197 4.3 13.1
    • • Type of teff: rapid decline of red teff; increase of white/magna 3. Teff upstream in the value chain Unit Number of 10 years Now observations ago Type of teff Farmers' interviews: Red teff share (%) 1200 36.2 19.9 Mixed teff share (%) 1200 17.6 11.7 White teff share (%) 1200 40.7 54.2 Magna teff share (%) 1200 5.4 14.1 Community focus group interviews: Red teff share (%) 60 32.7 14.4 Mixed teff share (%) 60 31.8 21.6 White teff share (%) 60 26.5 40.2 Magna teff share (%) 60 7.7 24.3
    • • Reasons for the decline of red teff: 1. Lower prices of red teff compared to white teff. Higher prices of white teff driven by: a. lower conversion ratios of red teff to enjeras; b. longer shelf life for white enjeras; c. preference of consumers 2. Higher productivity of white teff now because of availability of improved varieties; traditionally red teff would do better compared to white teff 3. Teff upstream in the value chain
    • • 93% of teff farmers use chemical fertilizer; 34% uses improved seeds • Stated reasons for not using or for not using enough modern inputs: 1. Chemical fertilizer: Lack of money at the time of need 2. Improved teff seeds: Unable to find them or unable to find more 3. Teff upstream in the value chain
    • Dynamics in adoption of fertilizer 0 .5 1 1.5 0 50 100 150 Transport costs to Addis (Birr/quintal) DAP now DAP 10 years ago urea now urea 10 years ago
    • Adoption of quncho (new variety) 0 10203040 0 50 100 150 Transport costs to Addis (Birr/quintal)
    • • Quncho only started in 2010; in 2013, 32% farmers used it Take-off of quncho 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 %ofqunchoadopters Year of adoption of quncho
    • • Teff retailing in Addis: 61% mills; 29% cereal shops; and 8% consumer cooperatives • Traditionally (as seen in other towns or rural areas), mills only did milling and household typically would: a/ buy teff on market/cereal shop; b/ clean teff at home; c/ take teff to mill; d/ prepare enjera at home 4. Teff downstream in the value chain
    • 4. Teff downstream in the value chain 10 years ago Now Unit No. of Value No. of Value obs. obs. Services Share of customers that get home delivery % 102 59 271 61 Share of customers that clean at home % 96 30 254 21 Share of customers that only come for milling % 93 30 250 24
    • 4. Teff downstream in the value chain 10 years ago Now Unit No. of Value No. Value obs. of obs. Competition Number of mills in in the kebele number 92 6.11 250 9.30 Number of cereal shops in the kebele number 75 2.86 202 4.10 Often queuing of consumers % 102 30 276 12
    • • About 20% of teff sold in Addis as prepared enjera 4. Teff downstream: Foodservice industry 10 years Now Now Unit ago (weighted) Type of customers for retailers (share) Consumers % 80.4 87.0 82.1 Enjera wholesalers % 0.8 1.1 2.1 Enjera wholesale companies % 0.3 0.1 0.1 Enjera retailers with fixed shops % 4.7 3.1 4.3 Enjera retailers without shops % 8.7 5.6 5.5 Institutions % 0.7 0.3 0.3 Restaurants % 1.9 1.2 4.2 Supermarkets % 0.0 0.2 0.8 Others % 0.1 0.1 0.2 Total % 100.0 100.0 100.0
    • • Mixing is on the increase 5. Mixing of teff with other cereals 10 years ago Now Unit No. of Value No. of Value obs. obs. % of teff consumers that mix teff with Sorghum % 101 22 271 26 Rice % 101 8 271 20 Wheat % 101 1 271 0 Maize % 102 8 271 12 Other cereals % 102 2 271 2
    • • The poor and enjera sellers behave differently 5. Mixing of teff with other cereals Consumers Enjera sellers Poorest Middle Richest With fixed Without fixed income shops shop Number of observations 275 274 251 79 86 Type of teff bought (%) Red 23 5 3 3 2 Mix 64 35 5 46 70 White 11 50 35 44 25 Magna 2 9 57 7 2 Total 100 100 100 100 100 Share of customers that mix teff with other cereals(%) 60 43 15 79 71
    • 6. Drivers for change 1. Public sector: Large investment in agricultural extension system Unit Mean/ Percent Contact extension agents: Received a visit of an agricultural extension agent in the last 2 years share 74 In last 12 months: Farmer visited a demonstration plot of teff share 37 Farmer visited a government office of agriculture and discussed teff issues share 27 Farmer awareness of technologies: Farmer knows the recommended fertilizer use on teff plots share 51
    • 2. Important improvements in road and communication infrastructure 6. Drivers for change Unit Farmers Rural Urban Urban traders traders retailers Owners of a phone share (%) 28 100 100 98 Year since they own a phone year - 2006 2007 2008 Used mobile phone in the last marketing transaction share (%) 12 - 97 56 If yes, agreed on a price with the trader by phone in the last transaction share (%) 74 - 52 32
    • 3. Urbanization (1.2 million more people in Addis), income growth and economic superior characteristics of teff (doubling of income, 110% increase in teff consumption expenditure); these factors combined might have led to doubling of commercial surplus into Addis in last 10 years 4. Higher opportunity costs of time, especially of women; further impetus for foodservice industry as well as for development of a different retail sector 6. Drivers for change
    • 20 7. Conclusions Important changes in the teff value chain: 1. Modern inputs increasingly adopted, especially by these farmers living close to urban areas 2. Quality demands are on the rise, important shifts from cheap red varieties to more expensive white ones 3. Increasing willingness to pay for convenience in urban areas, as illustrated by the emergence of one-stop shops as well as by a sizable foodservice sector 4. The share of rural-urban marketing, urban distribution, and milling margins is declining, indicating improved marketing efficiency
    • 21 7. Conclusions Despite changes, still in early stage of agricultural transformation: 1. Upstream: a/ Adoption of improved varieties still low b/ Fertilizer used is below recommended level c/ Mechanization absent d/ Vertical integration and coordination absent 2. Downstream: a/ Little evidence of up-scaling b/ Small share of modern retail c/ Almost no branding
    • 22 7. Implications 1.Major room for improved seed development; Better knowledge on other technologies to improve teff productivity needed. Large returns to improved technology development, i.e. return to Quncho development more than 100% 2. Further investments in roads and communication (still one of the lowest in Africa) 3. Urbanization motor for rural transformation (urbanization also one of lowest in Africa)