Understanding the risk of your digital strategy, whether it's related to social media, your website, mobile device strategy or just the activities of your employees online, is becoming an important consideration for businesses. In today's hyper connected, always-on world of technology it's difficult, if not impossible, to survive without a digital presence. But without and understanding of your legal risks, potential compliance issues and other areas of exposure, your strategy may be un-intentionally running you into the ground. That's where the DRA helps, with a comprehensive assessment of your policies, procedures and culture to determine if you're on the right track and positioned for success online. Learn more about the DRA and related services at http://DigitalRCP.com today!

1. INTRODUCTION TO
THE DRA™ PROCESS
Updated: 2016

2. This slide deck is intended to provide a high-
level overview of the Digital Risk Assessment™
process. Ideally, this should be presented by Eric
and/or Deborah to address questions and your
organization’s unique needs when it comes to the
overall digital strategy. We look forward to the
possibility of speaking with you further!
www.DigitalRCP.com
Purpose

3. Your Resources
Eric Cook, MBA
@EricCook
Deborah Gonzalez, Esq.
@law2sm

4. Eric Cook
@EricCook
• Community Banker For 15 Years
• MBA & Graduate School of Banking
• Bank school faculty and industry
conference speaker
• Consultant Since 2007
• Focused on Community Banking
and Digital Marketing
• Co-Developer: Digital Risk
Assessment™
• Contributing Author – Digital
Minds

5. Deborah Gonzalez
@law2sm
• Licensed Attorney
• Founder Law2sm, LLC
• Focus: IP, Social Media, Digital &
Technology Law
• Author, Managing Online Risk:
Apps, Mobile & Social Media
Security & Online Security for
the Business Traveler
• Co-Developer: Digital Risk
Assessment™

6. Agenda
¨ The evolution of the DRA
¨ A comprehensive approach to
understanding your risk
¨ The DRA process
¨ Questions and next steps

7. The Evolution of the DRA™
¨ Started as Socially Legal Audit™
¤ Process developed by Deborah and Law2sm, LLC
¤ Eric was one of the first Certified SLA Auditors in the nation
¨ While the primary focus, quickly discovered that “risk”
is in other areas beyond simply “social”
¨ Established DigitalRCP to offer additional services
¤ Digital Risk Assessment, Social Media Bootcamp, instructional
webinars, policy evaluation/creation and strategic training
sessions
¤ Coming Soon: Digital Self Defense and Employee Social
Advocacy programs

8. Digital Risk Assessment™
¨ Documents
¤ DRL (Document Request List)
¤ DRA completion form
¤ Employee social media survey
¤ Social media risk assessment
¤ Social media readiness assessment
¨ Final DRA Report
¤ Findings with recommendations
¤ Optional next steps and pricing

9. The DRA™ Process
¨ Starts with kickoff call to establish expectations
¨ Client receives documents for completion and
collection
¤ Complete DRA survey
¤ Collect DRL items
¨ On-site Readiness Assessment planning session
¨ Online employee survey of social media use
¨ Final report and recommendations
¨ Suggested next steps with budget for consideration

10. Risk and Readiness Assessment Documents
Example Tools

11. Risk Assessment
¨ Provides granular review of potential issues,
including likelihood and impact of risks

12. Readiness Assessment

13. Additional Services
¨ Social Media Bootcamp
¤ This full-day session covers practically everything an
organization needs to know to launch a social strategy, from
tools and consumer trends to compliance and legal issues.
¨ Employee Social Advocacy Program (ESAP)
¤ Empower your staff (the right way) and get them engaged
to help spread your message via social media.
¨ Digital Self Defense (DSD)
¤ How to protect your reputation online and ways to recover
from a social media crisis.

14. Contact us with any questions you may have.
We’ll be happy to put together a personalized
quote to move things forward if you wish.
www.DigitalRCP.com/contact
Questions and Next Steps