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@EricaCampbell
bit.ly/ECBBio
ERICA CAMPBELL BYRUM
Director of Social Media for ForRent.com & Homes.com
Recently named Social Media MVP by PRNews
2015 Social Media Trends
2015 Social Media Trends
SOCIAL MEDIA
TRENDS
10
10 SOCIAL MEDIA
TRENDS
1. Cross Functional Team Integration
2. Creating Youtility
3. Social Platform Diversity
4. Image-Based Content Rules
5. Lights, Camera, Micro-Video
6. Contests Is King
7. Activating Employees & Fans
8. Real-Time Marketing
9. Go Mobile or Go Home
10. Pay to Play Goes Mainstream
1. CROSS-FUNCTIONAL TEAM INTEGRATION
BRANDS WILL BECOME
EVEN SMARTER
ABOUT RESOURCE ALLOCATION
& INVESTMENT.
EDITORIAL CALENDAR
Source: Getcommunity.com
2015 Social Media Trends
2. CREATING YOUTILITY
YOU HAVE TO
INFORMATION SNACKS
TO SELL KNOWLEDGE MEALS.
GIVE AWAY“
”
CONTENT MARKETING
CREATE CONTENT
THAT PEOPLE WILL HAVE AN
INCENTIVE TO SHARE.
SEARCH & SOCIAL ARE STILL BROS
Photo Credit: Microsoft.com Blog
FRESHNESS
START HIRING GOOD
CONTENT WRITERS.
3. SOCIAL PLATFORM DIVERSITY
SHOTGUNS TRUMP
RIFLES
- @JAYBAER
THE RIFLE APPROACH SAYS DON’T
GET INVOLVED IN A PLATFORM
UNLESS YOU CAN DO IT RIGHT.
- @JAYBAER
Source: Jay Baer of ConvinceandConvert.com
THE SHOTGUN APPROACH SAYS
YOU SHOULD BE EVERYWHERE
AND THAT TOTAL PLATFORM
SIZE IS SECONDARY.
(AND POSSIBLY IRRELEVANT)
- @JAYBAER
Source: Convince&Convert
4. IMAGE-BASED CONTENT RULES
Not just #selfies & recipes!
WHY IS VISUAL
CONTENT IMPORTANT?
90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
40%OF PEOPLE
WILL RESPOND BETTER TO
VISUAL INFORMATION THAN
PLAIN TEXT.
Source: Zabisco
POSTS WITH
ATTRACT 3X MORE
INBOUND LINKS THAN PLAIN TEXT POSTS.
Source: SEOmoz
VIDEOS
VISUAL CONTENT IS
SOCIAL MEDIA-READY.
IT’S EASILY SHAREABLE AND
EASILY PALATABLE.
Source: Wishpond.com
VISUAL STORIES HELP PEOPLE
IDENTIFY WITH YOUR
ORGANIZATION.
INSTAGRAM
INSTAGRAM
INFLUENCERS
INSTAGRAM
INSTAGRAM
PINTEREST RICH PINS
PINTEREST GUIDED SEARCH
PINTEREST PIN PICKS
PINTEREST NEWS NOTIFICATIONS
The News tab gives you a snapshot of what’s new with
all the different Pinners, brands and boards you follow.
Source: Pinterest
UPGRADE YOUR PAST POSTS
Add calls-to-action
in blog post photos.
BEFORE
AFTER
GOOGLE+
GOOGLE+ POST
GOOGLE HANGOUTS
SLIDESHARE
SLIDESHARE
2015 Social Media Trends
BORROWED FORMATS
INFOGRAPHICS
HTML 5 & PARALLAX
INFOGRAPHICS
PUBLISHERS WHO USE
GROW IN TRAFFIC AN AVERAGE OF
MORE THAN THOSE WHO DON’T.
Source: AnsonAlex
INFOGRAPHICS
12%
5. LIGHTS, CAMERA, MICRO-VIDEO
VINE
INSTAGRAM
INTEGRATED CAMPAIGN
Source: Raj Qsar
HYPERLAPSE
HYPERLAPSE
HYPERLAPSE
HYPERLAPSE
FREE & LOW-COST
EDITING &
DESIGN TOOLS
6. CONTESTS IS KING
WHAT IS ONE OF THE
BIGGEST CHALLENGES
WE HAVE TODAY?
?
?
?
? ?
?
? ?? ?
?
?
CONTENT
CONTENT
IS KING
CONTESTS
CONTESTS IS
KING
WHY SHOULD ANYONE
CARE ABOUT
CONTESTS?
?
?
?
? ?
?
? ?
? ?
?
?
CONTESTS CONTENT=
COOLEST
SPACE
JUNE 2011
IN YOUR
PLACE
Cost: $3,300
1. Submit photos to Facebook Page
2. Judges selected 5 semifinalists
3. Public voted for their favorite photo
How to Enter:
• Grand Prize Winner - $2,500
• Four Finalists - $200 gift cards
Prizes:
• 251 photos
• 2,213 votes
• 19,860 visits to Facebook app
• Increase of 640 new Facebook Fans
Key Metrics:
ENTRIES
WINNER
4 SEMI-FINALISTS
BLOG POST
2015 Social Media Trends
KEY BLOG METRICS:
• Blog traffic increased 4x in Sept ’11
• 255,000+ page views
• 214,000+ daily unique visitors
• 140 comments
• Nearly 60% of blog traffic came from post in Dec ’12
CONTESTSARE THE GIFT THAT
KEEPS ON
GIVING
BLOG
CONTRIBUTOR
RE-OPTIMIZED
BLOG POST
50,000+ NON-PAID
VISITS TO THE POST IN
2014
WIN WIN
7. ACTIVATING EMPLOYEES & FANS
EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
“
”
2015 Social Media Trends
2015 Social Media Trends
FAN BRAND LOVE
1,161
}
RUN A CONTEST
Crowdsource content
from employees
and clients.
DESUMMER
FUN
CONTESTSARE THE GIFT THAT
KEEPS ON
GIVING
CROWDSOURCED ADS
YOURFANS
BECOME YOUR...
CONTENT CREATORS
CONTESTS CONTENT=
NEARLY 7,000PHOTOS,
200+VIDEOS, 900PINTEREST BOARDS
&THOUSANDSOF NEW CONTENT
CONTRIBUTORS
8. REAL-TIME MARKETING
2015 Social Media Trends
2015 Social Media Trends
REAL-TIME TRENDS
REAL-TIME TRENDS
#EatTheTweet Installation
monitored social chatter, and
“3D Prints” Oreo flavors that
match actual trending topics
at SXSW
Oreo Trending
Vending Lounge
INSTAGRAM TAKEOVERS
HOST AN INSTAMEET EVENT
Source: Mashable
MONETIZE A TWITTER CHAT
HASHTAGS = NEW FORM OF SEO
9. GO MOBILE OR GO HOME
RESPONSIVE DESIGN
IN-APP SEARCH
UN-BUNDLING APPS
SOCIALIZING WEARABLE TECH
RFID technology will allow spectators to take part in
fun activities around the course and share their
experiences instantly on social media using a special
wristband.
10. PAY TO PLAY GOES MAINSTREAM
THE DECLINE OF ORGANIC
Source: Sprinklr
Organic reach dropped from 12% per fan
in Oct. 2013 to 6% in Feb 2014.
THE NEW PLAYERS IN PAID SOCIAL
Source: Sprinklr
CASTROL MOTO CASE STUDY
Source: Sprinklr
INSTAGRAM & PINTEREST ADS
TAKEAWAYS
TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals and micro-
videos and collecting stories.
The shift to paid has already happened. It’s time to embrace that
shift.
The only constant is change.
1.
2.
3.
4.
5.
2015 Social Media Trends
2015 Social Media Trends

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