The document discusses how consumer data is changing from the past era of disconnected surveys and ratings to the current landscape where individuals generate and share vast amounts of passive, behavioral, and social data through their online and mobile activities. It describes how this data, if consumers opt-in and companies handle it responsibly, can be used to provide more personalized and satisfying experiences for consumers through relevant recommendations, offers, and rewards tailored to their interests and behaviors.
Human Factors of XR: Using Human Factors to Design XR Systems
Consumer Data: Can I Get Satisfaction?
1. Consumer Data:
Can I get satisfaction?
Rick Orr
Founder, Tabbedout
@orrrick
2. What I Do
Founder of Tabbedout (Austin)
Mobile payment for bars &
restaurants
Available at >1100 locations in
48 states
Integrated with 75% of POS
(Micros, Aloha, etc.)
3. Changing Landscape of Data
The Mad Men Era - Nielsen ratings, surveys
and disconnected loyalty programs that
governed how brands & merchants
marketed to consumers
Times are a changin’ – What we share, what
others can see and how we are marketed
to is transforming at a break-neck pace
4. Passive Data
Everyone is generating data
Phone carriers know your patterns
Searching, tagging and pinning
Twitter pipe
5. Behavioral Data
Everyone is doing
Online & on-premise engagement
Online / mobile payments & loyalty
Check-ins & passbook passes
6. Social Graph Data
Everyone is sharing
‘Allow’ apps (FB, LinkedIn, 4sq, etc.)
Geo-tracking (tags, posts, check-ins)
Interests (likes, pins, comments, reviews)
7. You Generate A Lot of Data
…but today it’s largely disjointed
Passive
Behavioral
Social
8. What About Privacy & Security?
Always provide the option to opt-in
Only opt-in to companies you trust –
checkout privacy policy
Be mindful of who has your most sensitive
data – financial, identity (SSN), etc.
9. Data Can Bring You Satisfaction
Brands and merchants will invest in you the
more they know about you
Relevant savings and rewards for what you
actually like
Geographically relevant offers when you
actually want them
10.
11. What the World Sees
Height: 5’9 8” | Weight: 178 lbs
Eyes: Brown | Hair: Brown
Race: White | Age: 35
City: Austin, TX | Occupation: Software
34. You Stay ‘Glassy’ Planet Earth
5:22 PM
ALERT for DOGWOOD
Fireman’s 4 Special - $2 off
AYC Happy hour in 8 minutes
Playing - ‘Shot in the Arm’ by Wilco
Based on
Tabbedout, onTap, Calendar, Eventbrite, Spotify
35. Summary
You are sharing already, will you opt-in?
Companies handling consumer data must
behave responsibly
- Securely stored
- Sanitized and anonymized
Data can yield greater customer satisfaction
- ‘Genius’-like recommendations
- Contextual deals
- Free Beer!