What I Do Founder of
Tabbedout (Austin) Mobile payment for bars & restaurants Available at >1100 locations in 48 states Integrated with 75% of POS (Micros, Aloha, etc.)
Changing Landscape of DataThe Mad
Men Era - Nielsen ratings, surveys and disconnected loyalty programs that governed how brands & merchants marketed to consumersTimes are a changin’ – What we share, what others can see and how we are marketed to is transforming at a break-neck pace
What About Privacy & Security?
Data Can Bring You Satisfaction
Brands and merchants will invest in you the more they know about you Relevant savings and rewards for what you actually like Geographically relevant offers when you actually want them
You Stay ‘Glassy’ Planet Earth
5:22 PM ALERT for DOGWOOD Fireman’s 4 Special - $2 off AYC Happy hour in 8 minutes Playing - ‘Shot in the Arm’ by Wilco Based on Tabbedout, onTap, Calendar, Eventbrite, Spotify
Summary You are sharing already,
will you opt-in? Companies handling consumer data must behave responsibly - Securely stored - Sanitized and anonymized Data can yield greater customer satisfaction - ‘Genius’-like recommendations - Contextual deals - Free Beer!