Second (of 4) distance training workshops developed for Eco Exotic, a client of the SENADA project (implemented by DAI, funded by USAID). Workshop created and delivered on June 10, 2009 by Ted Barber and Larri Cochran.

1. Enterprise Workshops
Distance Training Program
Internet Marketing Tools
Session #2
June 17, 2009
Created for Funded by

2. AGENDA
• Review of Session #1
• Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development

3. Website Tour
Manufacturers/ Design Blogs Sustainable
Wholesalers Living

4. Online Marketing Strategy
Eco Eco
Exotic Exotic
Blog
Eco Newsletter
Exotic
Website
Search
Engines

5. Website Update “Newsletter” added
to navigation
Blog
Newsletter
call-out
subscription
here
sign-up field
here

6. AGENDA
 Review of Session #1
• Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development

7. Search Engine Optimization
(SEO)
Eco Eco
Exotic Exotic
Blog Eco Newsletter
Exotic
Website
Keywords
Tags
Links Search
Engines
Frequency

8. Keywords
“Green Furniture”
“Sustainable Furniture”
“Green Home Furnishings”
“Eco Friendly Furniture”

9. Tags
title tag
alt tags

10. Links
Vivavi Apartment Therapy

11. Frequency
often
Updates
rare
worse better
Search Results

12. PR & Product Placement
1) Send press releases
2) Follow up contacts by email
3) Begin networking online
4) Get your product information on
targeted websites

13. PR & Product Placement

14. AGENDA
 Review of Session #1
 Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development

15. SEO Results
Vivavi.com Urbanwoods.com
622,542 2,017,382

16. SEO Results
EcoExotic.net
3,962,794

17. SEO Results

18. AGENDA
 Review of Session #1
 Search Engine Optimization (SEO)
 Getting results – impact of good SEO
• Best practices in content development

19. Best Practices
Content Development

20. Best Practices
Content Development
1) Consider the Story Line – what is the topic?
2) Keep it conversational – simple is best
3) Get a photo that helps tell the story
4) Keep it short!
5) Think about tags & keywords

21. Summary
Session #2
• SEO: keywords, tags, links & frequency
• PR & product placement
• Essential for buyers to find you online
• Best practices: story lines, conversational,
photos, short… use tags & keywords

22. Next Week
Session #3
• Assignment: creating your first blog
posts – short article & photo
• Review posts and load onto blog
• Demonstrate WordPress blog site
• Creating an Editorial Calendar

23. Enterprise Workshops
Distance Training Program
Internet Marketing Tools
Presented by
Ted Barber Larri Cochran
Created for Funded by