Enterprise Workshops
Distance Training Program
Internet Marketing Tools
Session #2
June 17, 2009
Created for Funded by

AGENDA
• Review of Session #1
• Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development

Website Tour
Manufacturers/ Design Blogs Sustainable
Wholesalers Living

Online Marketing Strategy
Eco Eco
Exotic Exotic
Blog
Eco Newsletter
Exotic
Website
Search
Engines

Website Update “Newsletter” added
to navigation
Blog
Newsletter
call-out
subscription
here
sign-up field
here

AGENDA
 Review of Session #1
• Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development

Search Engine Optimization
(SEO)
Eco Eco
Exotic Exotic
Blog Eco Newsletter
Exotic
Website
Keywords
Tags
Links Search
Engines
Frequency

Keywords
“Green Furniture”
“Sustainable Furniture”
“Green Home Furnishings”
“Eco Friendly Furniture”

Tags
title tag
alt tags

Links
Vivavi Apartment Therapy

Frequency
often
Updates
rare
worse better
Search Results

PR & Product Placement
1) Send press releases
2) Follow up contacts by email
3) Begin networking online
4) Get your product information on
targeted websites

PR & Product Placement

AGENDA
 Review of Session #1
 Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development

SEO Results
Vivavi.com Urbanwoods.com
622,542 2,017,382

SEO Results
EcoExotic.net
3,962,794

SEO Results

AGENDA
 Review of Session #1
 Search Engine Optimization (SEO)
 Getting results – impact of good SEO
• Best practices in content development

Best Practices
Content Development

Best Practices
Content Development
1) Consider the Story Line – what is the topic?
2) Keep it conversational – simple is best
3) Get a photo that helps tell the story
4) Keep it short!
5) Think about tags & keywords

Summary
Session #2
• SEO: keywords, tags, links & frequency
• PR & product placement
• Essential for buyers to find you online
• Best practices: story lines, conversational,
photos, short… use tags & keywords

Next Week
Session #3
• Assignment: creating your first blog
posts – short article & photo
• Review posts and load onto blog
• Demonstrate WordPress blog site
• Creating an Editorial Calendar

Enterprise Workshops
Distance Training Program
Internet Marketing Tools
Presented by
Ted Barber Larri Cochran
Created for Funded by