Business gateway - Get more interaction from your business social profiles

Social Media Webinar Series
In association with

For further webinars visit:
www.enetrust.com/webinar

Get more interaction from
your business social profiles.

2012

Who am I?

Copyright DEER Digital Ltd. 2012

2012


2012

Twitter


2012

Twitter

LinkedIn


2012

Twitter

LinkedIn

Blog


2012

Twitter

LinkedIn

Blog

Google+


2012

Twitter

LinkedIn

Blog

Google+

Quora


2012

Twitter

LinkedIn

Blog

Google+

Quora

Slideshare


2012

Who are you?


2012

Poll: Do you have a
strategy for social activity
in your business?


Have a strategy.

Copyright Deer Digital Ltd. 2012

2012

Step 1: Define your
objectives.


2012

Business Objectives


2012

Business Objectives

eg. Drive £1,000,000 in
sales

eg. Increase market share
by 25%


2012

Business Objectives How to achieve this:

eg. Drive £1,000,000 in
sales

by 25%


2012


eg. Grow brand awareness
eg. Drive £1,000,000 in
sales eg. Build brand reputation

eg. Get closer to existing customers
eg. Become recognised as thought leader
by 25%

eg. Attract and retain the best staff


2012


eg. Drive £1,000,000 in

by 25%

KPIs


2012


eg. Drive £1,000,000 in

by 25%


eg. Sales value
KPIs

eg. No. of customers


2012


eg. Drive £1,000,000 in

by 25%


eg. Website referral traffic

eg. Sales value eg. Search engine page rankings
KPIs

eg. Engagement data
eg. No. of customers
eg. Audience size

eg. Competitor analysis


2012

⇾ Increase social website referral traffic by 25% in 3 months

⇾ Improve search engine page rankings against keywords/phrases within
6 months

⇾ Increase social clicks by 15% in 2 months


2012

Step 2: Pick your channels.


2012

Social
Media


2012

Social
Media

Social
Networks


2012

Social
Media

Social
Networks

Discuss


2012

Social
Media

Social
Networks

Blog
Discuss


2012

Social
Media

Social
Networks

Blog
Discuss Micro-blog


2012

Social
Media

Social
Share
Networks

Blog
Discuss Micro-blog


2012

Step 3: Devise a content
strategy.


2012

1. Content audit


2012

1. Content audit

2. Map your processes


2012

1. Content audit

2. Map your processes

3. Develop an editorial
calendar


2012

B2C love...


2012

OT OS
PRO DUCT PH

COMPET
ITIONS

GAMES
B2C love...
PRODUC
T VIDEO
S

CUSTOMER
GENER ATED
CONTENT


2012

OT OS
PRO DUCT PH

COMPET
ITIONS

GAMES
B2C love... B2B love...
PRODUC
T VIDEO
S

CUSTOMER
GENER ATED
CONTENT


2012

WEBINA
RS
OT OS
PRO DUCT PH
A PERS
WH ITE P
COMPET
ITIONS
ROI CALCU
LATORS

GAMES
B2C love... B2B love... R EPORT
S

PRODUC PRICING SHEETS
T VIDEO
S

T
DUC ONS
PRO ARIS
CUSTOMER
C OMP
GENER ATED
CONTENT eBOOKS/GUIDES


2012

WEBINA
RS
OT OS
PRO DUCT PH
A PERS
BLOG POSTS WH ITE P
COMPET
ITIONS
INFOGR APHICS
ROI CALCU
LATORS

GAMES
B2C love... B2B love...
CUR ATED LIST
S
R EPORT
S

CASE STU
PRODUC DIES PRICING SHEETS
T VIDEO
S

MO V IDEOS T
DE DUC ONS
PRO ARIS
CUSTOMER
C OMP
GENER ATED
CONTENT eBOOKS/GUIDES


2012

High frequency Medium Frequency Low Frequency


2012

Frequency?

Channel?

Responsibility?


2012

Frequency?

Channel?

Responsibility?

Tip! Repu rpose content


2012

Step 4: Track your
performance.


2012

Measure website
performance
with


2012

Shorten and
track links
with

Measure website
performance
with


Tricks of the trade.


2012

PICTURES


2012

PICTURES

Photos are
LIKED 2X MORE
than text updates

2012

PICTURES

Photos are Photos generate
LIKED 2X MORE DOUBLE the
than text updates ENGAGEMENT


2012

POST LENGTH


2012

POST LENGTH

100
characters /
20 words


2012

POST LENGTH

100 125
characters / characters /
20 words 25 words


2012

POST LENGTH

100 125 140
characters / characters / characters /
20 words 25 words 28 words


2012

POST LENGTH

100 125 140
characters / characters / characters / 700 words
20 words 25 words 28 words


2012

POLLS


2012

TALK THE TALK


2012

RT @
#hashtags Retweet @ Via @

TALK THE TALK

#FF
DM me
#followfriday


2012

LINKS


2012

LINKS

Links generate
86% HIGHER
ENGAGEMENT


2012

Free tools to help manage
posting across platforms.


2012

TweetDeck Hootsuite

One-stop sharing shop. Organises your social networks
Manage each individual post with avatars, letting you easily
and choose the websites to select the sites you want to
update or schedule automated post on. It’s easy to manage
future posts via this real-time multiple Twitter and Facebook
browser. Tweetdeck accounts from a visually
automatically loads all of your appealing dashboard that you
social networking accounts, can also sync with their mobile
shortens links and provides app for easy transitioning from
drag-and-drop media sharing. desktop to mobile.


2012

Tools to manage content.


2012

Plan tweets
in advance
with
Bufferapp

✓ Share to Twitter, Facebook, ✓ Shortens and tracks links ✓ Flexible scheduling
LinkedIn


2012

Find fresh content through Google Reader


2012

Subscribe to your
favourite websites


2012

Subscribe to your
favourite websites

Search for feeds by keyword


2012

Subscribe to your
favourite websites


Subscribe to users on: Blogger,
del.icio.us, Flickr, LiveJournal, MySpace,
Windows Live Space, Wordpress


2012

Subscribe to your
favourite websites


Subscribe to users on: Blogger,
del.icio.us, Flickr, LiveJournal, MySpace,
Windows Live Space, Wordpress

Find new blogs,


2012

Find fresh content with Google Alerts


2012

BE
SOCIAL!

Guiding principles

Questions?


Social Media Webinar Series
For further webinars visit:
www.enetrust.com/webinar
http://www.bgateway.com/

In association with

Business gateway - Get more interaction from your business social profiles

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