Social Media Webinar Series      In association with          For further webinars visit:         www.enetrust.com/webinar
Get more interaction fromyour business social profiles.
2012         Who am I?Copyright DEER Digital Ltd. 2012
2012Copyright DEER Digital Ltd. 2012
2012                                   TwitterCopyright DEER Digital Ltd. 2012
2012                                   Twitter                                   LinkedInCopyright DEER Digital Ltd. 2012
2012                                   Twitter                                   LinkedIn                                 ...
2012                                   Twitter                                   LinkedIn                                 ...
2012                                   Twitter                                   LinkedIn                                 ...
2012                                   Twitter                                   LinkedIn                                 ...
2012         Who are you?Copyright DEER Digital Ltd. 2012
2012         Poll: Do you have a         strategy for social activity         in your business?Copyright DEER Digital Ltd....
Have a strategy.Copyright Deer Digital Ltd. 2012
2012         Step 1: Define your         objectives.Copyright DEER Digital Ltd. 2012
2012       Business ObjectivesCopyright DEER Digital Ltd. 2012
2012       Business Objectives     eg. Drive £1,000,000 in               sales  eg. Increase market share           by 25%...
2012       Business Objectives         How to achieve this:     eg. Drive £1,000,000 in               sales  eg. Increase ...
2012       Business Objectives                  How to achieve this:                                          eg. Grow bra...
2012       Business Objectives                  How to achieve this:                                          eg. Grow bra...
2012       Business Objectives                        How to achieve this:                                                ...
2012       Business Objectives                         How to achieve this:                                               ...
2012                                   ⇾ Increase social website referral traffic by 25% in 3 months                   ⇾ I...
2012         Step 2: Pick your channels.Copyright DEER Digital Ltd. 2012
2012                                   Social                                   MediaCopyright DEER Digital Ltd. 2012
2012                                      Social                                      Media                            Soc...
2012                                      Social                                      Media                            Soc...
2012                                      Social                                      Media                            Soc...
2012                                      Social                                      Media                            Soc...
2012                                      Social                                      Media                            Soc...
2012         Step 3: Devise a content         strategy.Copyright DEER Digital Ltd. 2012
2012                                   1. Content auditCopyright DEER Digital Ltd. 2012
2012                                     1. Content audit                                   2. Map your processesCopyright...
2012                                      1. Content audit                                   2. Map your processes        ...
2012                               B2C love...Copyright DEER Digital Ltd. 2012
2012                                       OT   OS                           PRO DUCT PH                      COMPET      ...
2012                                       OT   OS                           PRO DUCT PH                      COMPET      ...
2012                                                   WEBINA                                                         RS  ...
2012                                                                    WEBINA                                            ...
2012      High frequency               Medium Frequency   Low FrequencyCopyright DEER Digital Ltd. 2012
2012      High frequency               Medium Frequency   Low FrequencyCopyright DEER Digital Ltd. 2012
2012      High frequency               Medium Frequency   Low FrequencyCopyright DEER Digital Ltd. 2012
2012      High frequency               Medium Frequency   Low FrequencyCopyright DEER Digital Ltd. 2012
2012                                    Frequency?                                     Channel?                           ...
2012                                    Frequency?                                     Channel?                           ...
2012         Step 4: Track your         performance.Copyright DEER Digital Ltd. 2012
2012      Measure website       performance           withCopyright DEER Digital Ltd. 2012
2012                                   Shorten and                                    track links                         ...
Tricks of the trade.Copyright Deer Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURESCopyright DEER Digital Ltd. 2012
2012                                   PICTURES                    Photos are            LIKED 2X MORE            than tex...
2012                                   PICTURES                    Photos are                Photos generate            LI...
2012                                   POST LENGTHCopyright DEER Digital Ltd. 2012
2012                                   POST LENGTH           100       characters /          20 wordsCopyright DEER Digita...
2012                                       POST LENGTH           100                         125       characters /       ...
2012                                       POST LENGTH           100                         125            140       char...
2012                                       POST LENGTH           100                         125            140       char...
2012                                   POLLSCopyright DEER Digital Ltd. 2012
2012                                   POLLSCopyright DEER Digital Ltd. 2012
2012                                   TALK THE TALKCopyright DEER Digital Ltd. 2012
2012                                                     RT @                  #hashtags                        Retweet @ ...
2012                                   LINKSCopyright DEER Digital Ltd. 2012
2012                                   LINKSCopyright DEER Digital Ltd. 2012
2012                                    LINKS                                   Links generate                            ...
2012         Free tools to help manage         posting across platforms.Copyright Deer Digital Ltd. 2012
2012                                          TweetDeck                          Hootsuite                                ...
2012      Tools to manage content.Copyright Deer Digital Ltd. 2012
2012 Plan tweets in advance     with  Bufferapp✓ Share to Twitter, Facebook,       ✓ Shortens and tracks links   ✓ Flexibl...
2012                        Find fresh content through Google ReaderCopyright DEER Digital Ltd. 2012
2012                                   Subscribe to your                                   favourite websitesCopyright DEE...
2012                                   Subscribe to your                                   favourite websites             ...
2012                                   Subscribe to your                                   favourite websites             ...
2012                                   Subscribe to your                                   favourite websites             ...
2012                                   Find fresh content with Google AlertsCopyright DEER Digital Ltd. 2012
2012                                     BE                                   SOCIAL!Copyright DEER Digital Ltd. 2012
Guiding principles          Questions?Copyright Deer Digital Ltd. 2012
Social Media Webinar Series           For further webinars visit:          www.enetrust.com/webinar          http://www.bg...
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Business gateway - Get more interaction from your business social profiles

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Tips and tricks to drive more interaction on your business social profiles.

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Business gateway - Get more interaction from your business social profiles

  1. 1. Social Media Webinar Series In association with For further webinars visit: www.enetrust.com/webinar
  2. 2. Get more interaction fromyour business social profiles.
  3. 3. 2012 Who am I?Copyright DEER Digital Ltd. 2012
  4. 4. 2012Copyright DEER Digital Ltd. 2012
  5. 5. 2012 TwitterCopyright DEER Digital Ltd. 2012
  6. 6. 2012 Twitter LinkedInCopyright DEER Digital Ltd. 2012
  7. 7. 2012 Twitter LinkedIn BlogCopyright DEER Digital Ltd. 2012
  8. 8. 2012 Twitter LinkedIn Blog Google+Copyright DEER Digital Ltd. 2012
  9. 9. 2012 Twitter LinkedIn Blog Google+ QuoraCopyright DEER Digital Ltd. 2012
  10. 10. 2012 Twitter LinkedIn Blog Google+ Quora SlideshareCopyright DEER Digital Ltd. 2012
  11. 11. 2012 Who are you?Copyright DEER Digital Ltd. 2012
  12. 12. 2012 Poll: Do you have a strategy for social activity in your business?Copyright DEER Digital Ltd. 2012
  13. 13. Have a strategy.Copyright Deer Digital Ltd. 2012
  14. 14. 2012 Step 1: Define your objectives.Copyright DEER Digital Ltd. 2012
  15. 15. 2012 Business ObjectivesCopyright DEER Digital Ltd. 2012
  16. 16. 2012 Business Objectives eg. Drive £1,000,000 in sales eg. Increase market share by 25%Copyright DEER Digital Ltd. 2012
  17. 17. 2012 Business Objectives How to achieve this: eg. Drive £1,000,000 in sales eg. Increase market share by 25%Copyright DEER Digital Ltd. 2012
  18. 18. 2012 Business Objectives How to achieve this: eg. Grow brand awareness eg. Drive £1,000,000 in sales eg. Build brand reputation eg. Get closer to existing customers eg. Increase market share eg. Become recognised as thought leader by 25% eg. Attract and retain the best staffCopyright DEER Digital Ltd. 2012
  19. 19. 2012 Business Objectives How to achieve this: eg. Grow brand awareness eg. Drive £1,000,000 in sales eg. Build brand reputation eg. Get closer to existing customers eg. Increase market share eg. Become recognised as thought leader by 25% eg. Attract and retain the best staffKPIsCopyright DEER Digital Ltd. 2012
  20. 20. 2012 Business Objectives How to achieve this: eg. Grow brand awareness eg. Drive £1,000,000 in sales eg. Build brand reputation eg. Get closer to existing customers eg. Increase market share eg. Become recognised as thought leader by 25% eg. Attract and retain the best staff eg. Sales valueKPIs eg. No. of customersCopyright DEER Digital Ltd. 2012
  21. 21. 2012 Business Objectives How to achieve this: eg. Grow brand awareness eg. Drive £1,000,000 in sales eg. Build brand reputation eg. Get closer to existing customers eg. Increase market share eg. Become recognised as thought leader by 25% eg. Attract and retain the best staff eg. Website referral traffic eg. Sales value eg. Search engine page rankingsKPIs eg. Engagement data eg. No. of customers eg. Audience size eg. Competitor analysisCopyright DEER Digital Ltd. 2012
  22. 22. 2012 ⇾ Increase social website referral traffic by 25% in 3 months ⇾ Improve search engine page rankings against keywords/phrases within 6 months ⇾ Increase social clicks by 15% in 2 monthsCopyright DEER Digital Ltd. 2012
  23. 23. 2012 Step 2: Pick your channels.Copyright DEER Digital Ltd. 2012
  24. 24. 2012 Social MediaCopyright DEER Digital Ltd. 2012
  25. 25. 2012 Social Media Social NetworksCopyright DEER Digital Ltd. 2012
  26. 26. 2012 Social Media Social Networks DiscussCopyright DEER Digital Ltd. 2012
  27. 27. 2012 Social Media Social Networks Blog DiscussCopyright DEER Digital Ltd. 2012
  28. 28. 2012 Social Media Social Networks Blog Discuss Micro-blogCopyright DEER Digital Ltd. 2012
  29. 29. 2012 Social Media Social Share Networks Blog Discuss Micro-blogCopyright DEER Digital Ltd. 2012
  30. 30. 2012 Step 3: Devise a content strategy.Copyright DEER Digital Ltd. 2012
  31. 31. 2012 1. Content auditCopyright DEER Digital Ltd. 2012
  32. 32. 2012 1. Content audit 2. Map your processesCopyright DEER Digital Ltd. 2012
  33. 33. 2012 1. Content audit 2. Map your processes 3. Develop an editorial calendarCopyright DEER Digital Ltd. 2012
  34. 34. 2012 B2C love...Copyright DEER Digital Ltd. 2012
  35. 35. 2012 OT OS PRO DUCT PH COMPET ITIONS GAMES B2C love... PRODUC T VIDEO S CUSTOMER GENER ATED CONTENTCopyright DEER Digital Ltd. 2012
  36. 36. 2012 OT OS PRO DUCT PH COMPET ITIONS GAMES B2C love... B2B love... PRODUC T VIDEO S CUSTOMER GENER ATED CONTENTCopyright DEER Digital Ltd. 2012
  37. 37. 2012 WEBINA RS OT OS PRO DUCT PH A PERS WH ITE P COMPET ITIONS ROI CALCU LATORS GAMES B2C love... B2B love... R EPORT S PRODUC PRICING SHEETS T VIDEO S T DUC ONS PRO ARIS CUSTOMER C OMP GENER ATED CONTENT eBOOKS/GUIDESCopyright DEER Digital Ltd. 2012
  38. 38. 2012 WEBINA RS OT OS PRO DUCT PH A PERS BLOG POSTS WH ITE P COMPET ITIONS INFOGR APHICS ROI CALCU LATORS GAMES B2C love... B2B love... CUR ATED LIST S R EPORT S CASE STU PRODUC DIES PRICING SHEETS T VIDEO S MO V IDEOS T DE DUC ONS PRO ARIS CUSTOMER C OMP GENER ATED CONTENT eBOOKS/GUIDESCopyright DEER Digital Ltd. 2012
  39. 39. 2012 High frequency Medium Frequency Low FrequencyCopyright DEER Digital Ltd. 2012
  40. 40. 2012 High frequency Medium Frequency Low FrequencyCopyright DEER Digital Ltd. 2012
  41. 41. 2012 High frequency Medium Frequency Low FrequencyCopyright DEER Digital Ltd. 2012
  42. 42. 2012 High frequency Medium Frequency Low FrequencyCopyright DEER Digital Ltd. 2012
  43. 43. 2012 Frequency? Channel? Responsibility?Copyright DEER Digital Ltd. 2012
  44. 44. 2012 Frequency? Channel? Responsibility? Tip! Repu rpose contentCopyright DEER Digital Ltd. 2012
  45. 45. 2012 Step 4: Track your performance.Copyright DEER Digital Ltd. 2012
  46. 46. 2012 Measure website performance withCopyright DEER Digital Ltd. 2012
  47. 47. 2012 Shorten and track links with Measure website performance withCopyright DEER Digital Ltd. 2012
  48. 48. Tricks of the trade.Copyright Deer Digital Ltd. 2012
  49. 49. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  50. 50. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  51. 51. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  52. 52. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  53. 53. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  54. 54. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  55. 55. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  56. 56. 2012 PICTURESCopyright DEER Digital Ltd. 2012
  57. 57. 2012 PICTURES Photos are LIKED 2X MORE than text updatesCopyright DEER Digital Ltd. 2012
  58. 58. 2012 PICTURES Photos are Photos generate LIKED 2X MORE DOUBLE the than text updates ENGAGEMENTCopyright DEER Digital Ltd. 2012
  59. 59. 2012 POST LENGTHCopyright DEER Digital Ltd. 2012
  60. 60. 2012 POST LENGTH 100 characters / 20 wordsCopyright DEER Digital Ltd. 2012
  61. 61. 2012 POST LENGTH 100 125 characters / characters / 20 words 25 wordsCopyright DEER Digital Ltd. 2012
  62. 62. 2012 POST LENGTH 100 125 140 characters / characters / characters / 20 words 25 words 28 wordsCopyright DEER Digital Ltd. 2012
  63. 63. 2012 POST LENGTH 100 125 140 characters / characters / characters / 700 words 20 words 25 words 28 wordsCopyright DEER Digital Ltd. 2012
  64. 64. 2012 POLLSCopyright DEER Digital Ltd. 2012
  65. 65. 2012 POLLSCopyright DEER Digital Ltd. 2012
  66. 66. 2012 TALK THE TALKCopyright DEER Digital Ltd. 2012
  67. 67. 2012 RT @ #hashtags Retweet @ Via @ TALK THE TALK #FF DM me #followfridayCopyright DEER Digital Ltd. 2012
  68. 68. 2012 LINKSCopyright DEER Digital Ltd. 2012
  69. 69. 2012 LINKSCopyright DEER Digital Ltd. 2012
  70. 70. 2012 LINKS Links generate 86% HIGHER ENGAGEMENTCopyright DEER Digital Ltd. 2012
  71. 71. 2012 Free tools to help manage posting across platforms.Copyright Deer Digital Ltd. 2012
  72. 72. 2012 TweetDeck Hootsuite One-stop sharing shop. Organises your social networks Manage each individual post with avatars, letting you easily and choose the websites to select the sites you want to update or schedule automated post on. It’s easy to manage future posts via this real-time multiple Twitter and Facebook browser. Tweetdeck accounts from a visually automatically loads all of your appealing dashboard that you social networking accounts, can also sync with their mobile shortens links and provides app for easy transitioning from drag-and-drop media sharing. desktop to mobile.Copyright Deer Digital Ltd. 2012
  73. 73. 2012 Tools to manage content.Copyright Deer Digital Ltd. 2012
  74. 74. 2012 Plan tweets in advance with Bufferapp✓ Share to Twitter, Facebook, ✓ Shortens and tracks links ✓ Flexible schedulingLinkedIn Copyright DEER Digital Ltd. 2012
  75. 75. 2012 Find fresh content through Google ReaderCopyright DEER Digital Ltd. 2012
  76. 76. 2012 Subscribe to your favourite websitesCopyright DEER Digital Ltd. 2012
  77. 77. 2012 Subscribe to your favourite websites Search for feeds by keywordCopyright DEER Digital Ltd. 2012
  78. 78. 2012 Subscribe to your favourite websites Search for feeds by keyword Subscribe to users on: Blogger, del.icio.us, Flickr, LiveJournal, MySpace, Windows Live Space, WordpressCopyright DEER Digital Ltd. 2012
  79. 79. 2012 Subscribe to your favourite websites Search for feeds by keyword Subscribe to users on: Blogger, del.icio.us, Flickr, LiveJournal, MySpace, Windows Live Space, Wordpress Find new blogs,Copyright DEER Digital Ltd. 2012
  80. 80. 2012 Find fresh content with Google AlertsCopyright DEER Digital Ltd. 2012
  81. 81. 2012 BE SOCIAL!Copyright DEER Digital Ltd. 2012
  82. 82. Guiding principles Questions?Copyright Deer Digital Ltd. 2012
  83. 83. Social Media Webinar Series For further webinars visit: www.enetrust.com/webinar http://www.bgateway.com/ In association with

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