4. your plan needs to be …
simple
straightforward
visible
a filing cabinet or folder is no place for a plan!
5. are you SMART?
strategic – does it get you to the ‘big picture’?
measurable – how do you know when it’s
done?
achievable – can you do it; is it possible?
realistic – this doesn’t mean it can’t be a
stretch or a challenge
time bound – when!
9. this is how it should look
objective
strategy strategy strategy
action action action action action
10. prioritisation
strategy
longer term, many parts, building blocks
quick wins
can be done quickly, easily and cheaply (?)
impact
what will have the most impact
11. achievable time frame
each strategy has a time frame
each action has a time frame to achieve each
strategy
be realistic
review regularly
12. the big idea!
‘holding pen’, ‘tickler file’
strategies that don’t help you achieve your goals
expensive – time and / or money
peripheral goals / ideas
things that don’t feel right (ever or just at this
time)
13. top tips
‘15 minute mountain’
use your diary
don’t put it off until “I have a week”
be realistic about resources (including time
and money)
ask for / get help and support
use outside expertise
14. what next?
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EXERCISE
What is your ultimate goal to be achieved in the next 5 years?
1 goal can have multiple objectives
Thanks to Steve Clark for the illustration – it shows that you plan is a working document!
Probably all aware of the meaning of SMART targets – but there is a difference between Knowing and Owning
EXERCISE - something like a mind-map
Identify 1 objective that is necessary to achieve your 5 year goal
Write the objective on a sticky note
Stick it at the top of a piece of paper
Why Post-It Notes? – really easy to move around
EXERCISE
Identify methods to achieve your objective
Write each method on a separate sticky note (these are your strategies)
Stick them underneath your objective and draw connecting lines / arrows
EXERCISE
Identify 2 actions necessary to achieve your strategy
Write each action on a sticky note
Stick the actions under the strategies and draw connecting lines / arrows
Knowing when to do is more pressing then knowing what to do!
That’s where prioritisation come in
Strategy – contributes to the overall objective, e.g., blogging as a marketing strategy
Quick Win – things that can be done quickly and easily right away, e.g., making a phone call, deciding to do / not to do something
Impact – things that will have the most significant impact most quickly, e.g., personal image (haircut!), email signatire