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I have a cunning plan

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Presentation given at the City Business Library 9th January 2012

Presentation given at the City Business Library 9th January 2012

More in: Business , Technology
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  • EXERCISE What is your ultimate goal to be achieved in the next 5 years?1 goal can have multiple objectives
  • Thanks to Steve Clark for the illustration – it shows that you plan is a working document!
  • Probably all aware of the meaning of SMART targets – but there is a difference between Knowing andOwning
  • EXERCISE - something like a mind-mapIdentify 1 objective that is necessary to achieve your 5 year goalWrite the objective on a sticky noteStick it at the top of a piece of paperWhy Post-It Notes? – really easy to move around
  • EXERCISE Identify methods to achieve your objectiveWrite each method on a separate sticky note (these are your strategies)Stick them underneath your objective and draw connecting lines / arrows
  • EXERCISE Identify 2 actions necessary to achieve your strategyWrite each action on a sticky noteStick the actions under the strategies and draw connecting lines / arrows
  • Knowing when to do is more pressing then knowing what to do!That’s where prioritisation come inStrategy – contributes to the overall objective, e.g., blogging as a marketing strategyQuick Win – things that can be done quickly and easily right away, e.g., making a phone call, deciding to do / not to do somethingImpact – things that will have the most significant impact most quickly, e.g., personal image (haircut!), email signatire


  • 1. “I have a cunning plan …..”planning for real action
  • 2. where do youwant to be in 5 years time?
  • 3. my approach? practical keep track make it happen
  • 4. your plan needs to be … simple straightforward visiblea filing cabinet or folder is no place for a plan!
  • 5. are you SMART? strategic – does it get you to the ‘big picture’? measurable – how do you know when it’s done? achievable – can you do it; is it possible? realistic – this doesn’t mean it can’t be a stretch or a challenge time bound – when!
  • 6. 1 objective necessary to achieve your 5 year goal
  • 7. 3 methods necessary to achieve your objective
  • 8. 2 actions necessary to achieve your strategy
  • 9. this is how it should look objective strategy strategy strategyaction action action action action
  • 10. prioritisation strategy  longer term, many parts, building blocks quick wins  can be done quickly, easily and cheaply (?) impact  what will have the most impact
  • 11. achievable time frame each strategy has a time frame each action has a time frame to achieve each strategy be realistic review regularly
  • 12. the big idea! ‘holding pen’, ‘tickler file’  strategies that don’t help you achieve your goals  expensive – time and / or money  peripheral goals / ideas  things that don’t feel right (ever or just at this time)
  • 13. top tips ‘15 minute mountain’ use your diary don’t put it off until “I have a week” be realistic about resources (including time and money) ask for / get help and support use outside expertise
  • 14. what next? sign up for my free weekly newsletter at www.kathyennis.co.uk discover the Your Brand Is You programme to boost your business and revolutionise your career Accelerator - an exciting, cost effective way of taking control Business Builder - specifically designed for business owners Powerful You - a career development mentoring programme Prepare to Grow: the conference for business women With Prepare to Grow you will discover the secrets of the building blocks of every successful business: The Three Ms; money, marketing and mindset
  • 15. contact me Kathy Ennis 020 8926 0331 kathy@kathyennis.co.uk www.kathyennis.co.uk @kathyennis