Monitoring and analysing Google Adwords in Digital Marketing is an important part of optimising campaigns and controlling spend. Francis Mac Aonghus, Head of Online at encendo, explores the principle of monitoring and analysing in Google Adwords.

1. MONITOR + ANALYSE
ADWORDS

2. Actions
• WAIT 100 CLICKS
• LOOK AT METRICS – start keywords, then ads, then
adgroups
• COMPARE TO YOUR GOALS
• TEST ADS
• KEEP CHECKING “SEARCH TERMS”
• GOOGLE ANALYTICS
• THE PPC BLAME

3. Track Your Campaigns
• IMPROVE CAMPAIGN ROI
• GET A HIGH CTR
• REDUCE CPC
• GET A BETTER QUALITY SCORE
• MEASURE WASTED SPEND

4. Track Your Results
• Adwords Conversion Tracking
• Analytics
 Analytics goals
 Event tracking
 Ecommerce tracking
• ROAS
• LVC

5. Our Digital Marketing Services
We are a digital marketing agency in Dublin delivering digital marketing services to grow brands online.
Digital Strategies That Drive Relevant Traffic
Digital Strategies That Build Brand Awareness
Digital Strategies To Increase Desired Actions
Digital Marketing Strategy And Planning
francis@encendo.co | +353 (1) 53 11 611