Music’s transition into the digital age madonna vs. lady gaga

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Music’s Transition into the Digital Age
Madonna vs. Lady Gaga

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  • Music’s transition into the digital age madonna vs. lady gaga

    1. 1. Music’sTransition intothe Digital AgeMadonna vs. Lady Gaga Image:Flickr- justinalepins
    2. 2. Madonnaborn Madonna Louise Ciccone on August 16, 1958 First Album Released in 1983 “Madonna” Source:Flickr- luizfernando_
    3. 3. Lady Gagaborn Stefani Joanne Angelina Germanotta on March 28, 1986 First Album Released in 2008 Source:Flickr- Domain Barnyard
    4. 4. TextAccording to Rolling Stone,Madonna "[is] one of thegreatest pop acts of all time".Since Lady Gaga came onto the scene in 2008,many comparisons have been made between her and Madonna. Image:Flickr- Madonna_Man_1980
    5. 5. How
similar
are
they? It can be argued that they are...-both controversial and eccentric-both innovative in trendsetting-both talented and original Source:Flickr- YaleNogueira
    6. 6. It has even beencontested that some of Lady Gaga’s songs aremerely a reconstruction of Madonna’s.For example; Lady Gaga’s Born this Way and Madonna’s Express Yourself Image:Flickr- justinalepins
    7. 7. With that being said, it is fair to say we can use thesetwo artists to contrast and compare their careers. How do they compare and how do they differ? Image:Source- judiciaryreport.com
    8. 8. Twenty-five years after Madonna’s self titled album hit stores, Lady Gaga emerged as a musician in a completely different era. Image:Flickr- justinalepins
    9. 9. Gone was the age of records. Even CDs were being replaced by MP3s on iPods. vinyl record CD sales dropped nearly 50% from their peak in 2000. Source:Flickr- FourthFloor
    10. 10. How different was it for a rising artist in the 1980’s compared to the 2000’s?Does Lady Gaga have an advantage? Source:Flickr- wanderingone
    11. 11. Madonna had many innovative music videos which helped herto reach her height in popularity. first aired in 1981.Catchy songs just didn’t cut it anymore and Madonna was ahead of the game. Image:Flickr- YaleNogueira
    12. 12. In 2008, Lady Gaga had many more marketing tools than Madonna. came out in 2005. Madonna and Lady Gaga bothhad TV and the radio. But Lady Gaga also had; Image:Flickr- justinalepins
    13. 13. Did this lack of social media marketing affect Madonna’s sales compared to Lady Gaga’s? Image:Flickr- justinalepins
    14. 14. According to Billboard.com, In the first 23 months of Madonna’s career, Billboard Top 100: 8 entries, 7 top 10s and 2 Number 1s Billboard Top 200: 8 entries, 7 top 10s and 2 Number 1s Dance Club/Play Songs: 5 entries, 5 top 10s and 3 Number 1s Source:Flickr- HawkinsThiel
    15. 15. According to Billboard.com, In the first 23 months of Lady Gaga’s career, Billboard Top 100: 10 entries, 7 top 10s and 2 Number 1s Billboard Top 200: 8 entries, 7 top 10s Dance Club/Play Songs: 8 entries, 8 top 10s and 7 Number 1s Source:Flickr- DeclanTM
    16. 16. Although very close, Lady Gaga has had a more successful first 23 months. Can social media marketing account for Lady Gaga’s successful beginning? Image:Flickr- justinalepins
    17. 17. Artists in the digital age are aware of the need to stay up to date. In the Denver Post, Mary J. Blige stated, "I think it changes how you market your music, in order to get it out there, you have to know some of the technology. Its different." Source:Flickr- SGarin
    18. 18. Technology is a great marketing tool for musicians. However, one might wonder if technology has hindered these same artists’ album sales. Image:Flickr- justinalepins
    19. 19. Image:Flickr- Madonna_Man_1980 Since 1983, Madonna has sold over 10 million copies of her debut album worldwide.Since 2008, Lady Gaga has sold over 12 million copies of her debut album worldwide. Image:Source- pran.ucoz.com
    20. 20. In conclusion, this comparison shows Lady Gaga coming out on top and that technology is helping the music industry more than it is hindering.Where will technology bring artists like Madonna and Lady Gaga in the next twenty-five years? Image:Flickr- justinalepins
    21. 21. Made by: Emily Makinson Information current on May 20th 2011 Sources Gaga Information: http://en.wikipedia.org/wiki/Lady_GagaMadonna Information: http://en.wikipedia.org/wiki/Madonna_(entertainer) Text Image:Flickr- justinalepins

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