1. How does Lady Gaga embrace technology to enhance her Fame?
Bad Romance has 360 million
Youtube views
Lady Gaga is the most downloaded
artist ever
20 million singles downloaded
54000 questions asked on a 3 and a
half day opportunity via her
YouTube channel
Lady Gaga embraces technology to
form a relationship with fans.

2. Marketing experts reckon 'Born This Way' star
makes a third of her cash through social media
site.
Lady Gaga earns $30 million (£18.9 million)
through her Twitter account.
The Wall Street Journal claims that the 'Born This
Way' star has built up such a strong relationship
with her followers on the social media site that it
is worth one third of the reported $90 million
(£56.9 million) that she made last year.
Marketing manager John Bonini, who works
forImpact Branding & Design, claimed that the
publicity and direct connection the singer has
developed with her admirers through the site
helps boost her earning potential, as well as
ensuring that her fanbase purchase her music
rather than download it illegally. He added
"She really engages them and re-tweets stuff they
say as if she was one of them".

3. Parasocial interaction (or para-social relationship) is a term used by
social scientists to describe one-sided, "parasocial" interpersonal
relationships in which one party knows a great deal about the other,
but the other does not. The most common form of such relationships
are one-sided relations between celebrities and audience or fans.
A Parasocial interaction seems to be required to enable a singer to
turn into a pop star. Us as an audience with our on demand, instant
technology want access into anything, whenever we want. Shows like
the X factor pay attention to this desire and provide 12-14 weeks of us
getting to know the winner. We need to gain aspiration and self
esteem from an exotic lifestyle.

4. 5.) How has this fan/artist relationship evolved over the past few years?
It's much more personal, intimate and revealing. Fans know so much about their
idols. The interesting thing is that it doesn't seem to have spoiled the fantasy or
dampened their fanaticism. If anything, it seems to only fan the flames of their
passion for the celebs. As they say, information is power, and I think fans feel
empowered to know so much and become that much more interested in their
favorite stars.
9.) How important is a celeb's social media to their overall image and career?
We saw Miley Cyrus quit Twitter, only to return a year later. Why? If you want to
have direct communication and contact with your fan base, there is no better
platform to do that. Especially for pop stars, who are in large part selling themselves
as much as their songs. For actors, who play their trade pretending to be other
people, Twitter isn't as vital. But for pop music stars, I think it is essential. Fans are
craving that next level of contact.

5. Singles from The Fame
"Just Dance"Released: April 8, 2008
"Poker Face"Released: September 23, 2008
"Eh, Eh (Nothing Else I Can Say)"Released: January 10, 2009
"LoveGame"Released: March 24, 2009
"Paparazzi"Released: July 6, 2009

6. Singles from The Fame
"Just Dance"Released: April 8, 2008
"Poker Face"Released: September 23, 2008
"Eh, Eh (Nothing Else I Can Say)"Released: January 10, 2009
"LoveGame"Released: March 24, 2009
"Paparazzi"Released: July 6, 2009