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Ipadvertising

by Emakina

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The next great thing in Reaching Consumers by Brice Le Blevennec, Emakina

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Ipadvertising Presentation Transcript

Padvertising
The Next Great Thingin Reaching Consumers

There is a new star in town

Launch facts
Almost 500,000 iPads sold in America during the first week(More than 85 million iPod Touch and iPhones sold worldwide)
9.7 inch touch screen(1024 x 768 resolution)
Always on with at least 10 hours battery life while being used
Nearly all existing iPhone apps work on the iPad, with 3,000 tablet specific apps already available and 1000s more under preparation

Change of media consumption

In the beginning, there was TV...

... then internet came along

And now we have …

... iPad = comfortable computing

Evolution of media consumption

What will tablets be used for?

Reading
Daily Newspapers
Magazines
Books
Multimedia Books…

Watching
Movies
TV Shows
Catch up TV, Streaming TV
Your own Video & Photos
Podcasts…

Working
View & Edit Documents
PDF, PPT, DOC, XLS, …
Keynote, Pages, Numbers
Email, Calendar, Adress Book, …
Show Presentations…

Browsing
Internet & Intranet (VPN access)
E-commerce websites
News websites, …
Youtube, Vimeo, … but NO FLASH!

Learning
Interactive text books
Encyclopedias
Activity books

Playing
From Casual Gaming…
To Hardcore Gaming
Network Gaming
Multiplayers games (Scrabble)

Communicating
Email, Instant Messenging, …
Skype, SIP Phones, …
Facebook, LinkedIn, …
The ultimate Twitter client

Controlling
Device control API
Over Bluetooth and Wifi
Control Lighting, Heating, Plugs, …
Remote PC Control & VNC
TV

Where will tablets be used?

At Work
Perfect in Meetings
To Show a Presentations(with VGA cable)
Quick document edits
Approve documents
Access files on Windows Server, SMB/AFP/NFS/FT/…
Checking email, gmail, Me.com, …
Fully compatible with Microsoft Exchange and ActiveSync

Home
Lean Back Computing: online purchases, email, social networks, …

Out and about
City Guide & Roadbooks
Google Maps with POI
Downloadable Museum Guides (Japan)

School / Universities

Always with you

What marketing opportunities are there for brands?

Display Advertising (iAds)

Local Advertising

eDirect marketing

Social media marketing

Emotional full screen video advertising

Online Campaigns (NO FLASH!)

Apps

Branded Gamevertising

eCouponing

Direct Sales

Ebay

Reality assessment

What’s the iPad about? Is it an e-book?Is it Apple’s response to Amazon’s Kindle?

Comparing Apples with… ?

It’s far more

Barriers & Myths…
Barriers
PenetrationiPad = an icon for a new generation of tablets
Costinitial high cost makes it a (very nice) gadget but a gadget nonetheless
Doubtersanti-hype reaction
Planning & buying adsnew media format to be defined
Myths
No flashPerfectly compensated by HTML5
Reading and eye-soreNot the case 
Shared or personalMove from family device to personal device, like a mobile phone
Location targetingExtra services through location based features

Conclusions

Will it live up to its promise?

Yes.

What can Emakina offer to brands who want to go iPad?

What does the future hold 

2012

2014

Thank you!

Oliver Geal Check out padvertise.co.uk for the latest creative ad work on the ipad

http://padvertise.co.uk 2 years ago

Are you sure you want to

Florent B, Business Development at Continental Automotive Great prez. Good summary, nice illustration, and humoristic !
Good job 2 years ago

Emanuel Campos, Administrative consultive, PLM Consultor, Organization, Time Management and Innovation consulter at Emanuel Campos Consultoria Excelent presentation. 3 years ago

muratos Nice presentation !

Best iPad Cases 3 years ago

MPag at MPag Very nice Thank you. Ciao 3 years ago

Thaweesak Koanantakool, management at National Science and Technology Development Agency (NSTDA) Excellent presentation. 3 years ago