Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS  & CONCLUSIONS Steven Volders  < Emakina Philip...
Conclusion <ul><li>Definition of CMS: ECM > WCM </li></ul><ul><li>CMS Tools > Competitive landscape </li></ul><ul><li>CMS ...
I. Definition of CMS:  ECM > WCM
I. Definition of CMS: ECM > WCM Web Content Management   is a  subset  of Enterprise Content Management.
II. CMS Tools   Competitive landscape
I. Positioning of CMS in the market >  Gartner <ul><li>The WCMS  market has matured  and is still expanding </li></ul><ul>...
I. Positioning of CMS in the market >  Gartner <ul><li>Key Market trends </li></ul><ul><li>‘ From systems to solutions’ </...
I. Positioning of CMS in the market >  Gartner Gartner MarketScope for Web Content Management, 15 october 2008 <ul><li>Key...
I. Positioning of ECM in the market >  Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: I...
I. Positioning of CMS in the market >  Gartner Source: Gartner  ECM  Magic Quadrant, 2008 <ul><li>The six ECM components t...
I. Positioning of ECM in the market >  Gartner Source: Gartner  ECM  Magic Quadrant, 2004 Fastest ECM movers  (2004 – now)...
I. Positioning of ECM in the market >  Gartner Source: Gartner  ECM  Magic Quadrant, 2008
I. Positioning of CMS on the market >  Forrester Forrester Wave –  Web Content Management  for external sites, Q3 2007 WCM...
I. Positioning of CMS on the market >  Forrester Forrester Wave –  Web Content Management  for external sites, Q2 2005
III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven ...
III. CMS Tools    Evaluations
III. CMS Tools Evaluation >  Drupal Drupal Strengths Weaknesses <ul><li>Open source </li></ul><ul><li>Combines social inte...
III. CMS Tools Evaluation >  Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf I...
III. CMS Tools Evaluation >  OpenCms OpenCms Strengths Weaknesses <ul><li>Open source </li></ul><ul><li>Java and XML based...
III. CMS Tools Evaluation >  OpenCms OpenCms EMAKINA References <ul><li>Securex http://www.securex.be </li></ul><ul><li>Ta...
III. CMS Tools Evaluation >  eMagic eMagic Strengths Weaknesses <ul><li>User-friendly interface </li></ul><ul><li>Runs on ...
III. CMS Tools Evaluation >  eMagic eMagic EMAKINA References <ul><li>AGC Flatglass Europe  http://www.agc-flatglass.eu/ <...
III. CMS Tools Evaluation >  ektron ektron CMS400.Net Strengths Weaknesses <ul><li>User-friendly interface </li></ul><ul><...
III. CMS Tools Evaluation >  ektron ektron CMS400.Net EMAKINA References <ul><li>Astrid http://www.astrid.be/ </li></ul><u...
III. CMS Tools Evaluation >  SiteCore SiteCore .Net CMS Strengths Weaknesses <ul><li>State-of-the-art CMS  </li></ul><ul><...
III. CMS Tools Evaluation >  SiteCore SiteCore .Net CMS EMAKINA References <ul><li>European Society of Anaesthesiology htt...
III. CMS Tools Evaluation >  MOSS 2007 MOSS 2007 Strengths Weaknesses <ul><li>Takes advantage of core Windows </li></ul><u...
III. CMS Tools Evaluation >  MOSS 2007 MOSS 2007 EMAKINA References <ul><li>Dexia Group TS Online Intranet </li></ul><ul><...
III. CMS Tools Evaluation >  Morello MediaSurface Morello Strengths Weaknesses <ul><li>Can import and view Sharepoint </li...
III. CMS Tools Evaluation >  Morello MediaSurface Morello EMAKINA References <ul><li>Intersoc http://www.intersoc.be </li>...
III. CMS Tools Evaluation >  SDL Tridion SDL Tridion Strengths Weaknesses <ul><li>Well-suited for multinationals with </li...
III. CMS Tools Evaluation >  SDL Tridion SDL Tridion EMAKINA References <ul><ul><ul><li>Delta Lloyd Life www.deltalloydlif...
III. CMS Tools Evaluation >  Interwoven Interwoven TeamSite Strengths Weaknesses <ul><li>Extensive API with big part </li>...
III. CMS Tools Evaluation >  Interwoven Interwoven TeamSite EMAKINA References <ul><li>Arkema Intranet portal </li></ul><u...
IV.  Our Expertise CMS Tools Services
IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText...
IV. Our Expertise > Services <ul><li>Emakina has more than 10 years experience in: </li></ul><ul><li>CMS  advice </li></ul...
V. CMS Selection & Project   Recommended Approach
V. CMS Selection > Recommended approach <ul><li>Define business requirements  and goals first </li></ul><ul><li>Identify  ...
V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
VI. Conclusions
VI. Conclusion <ul><li>Some challenges to face with your CMS project (1) </li></ul><ul><li>CMS selection: we provide you w...
VI. Conclusion <ul><li>Some challenges to face with your CMS project (2) </li></ul><ul><li>CMS implementation: we have hun...
VI. Conclusion <ul><li>Some challenges to face with your CMS project (3) </li></ul><ul><li>Learning your CMS: we give hand...
But your website is only one element of a wider  brand experience …
Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Sear...
Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mo...
VI. Conclusion > The Emakina network in a nutshell <ul><li>A unique  full service  offering in e-marketing and e-business,...
Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
NOT USED ANYMORE
VI. Conclusion <ul><li>Strengths of Drupal (Knauf Insulation Website) </li></ul><ul><li>Open-Source CMS supported by a lar...
VI. Conclusion <ul><li>Strengths of SDL Tridion (Brussels Airlines Website) </li></ul><ul><li>High-end CMS, very flexible ...
VI. Conclusion <ul><li>Strengths of Sitecore (Betafence Website) </li></ul><ul><li>State-of-the-art CMS  </li></ul><ul><li...
Conclusion <ul><li>Strengths of MS Office SharePoint Server 2007  (Dexia.jobs Website) </li></ul><ul><li>Site management <...
Conclusion <ul><li>Strengths of emagiC CMS.Net  (Fortis Merchant Banking Public Portal) </li></ul><ul><li>User-friendly in...
Conclusion CMS vs. Purpose Matrix  Corporate  « Brochure » Community Website Basic Interactive Entreprise Intranet Interac...
Conclusion <ul><li>Some References </li></ul><ul><ul><li>emagiC CMS.Net </li></ul></ul><ul><ul><ul><li>Fortis Merchant Ban...
Conclusion <ul><li>What we believe: </li></ul><ul><li>it’s not a website,  </li></ul><ul><li>it’s your business </li></ul>
Conclusion <ul><li>Other solutions available on the market </li></ul><ul><li>Ektron: mid-range .NET CMS with decent multi-...
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Emakina Academy #13 : Conclusions

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  • Emakina Academy #13 : Conclusions

    1. 1. Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference
    2. 2. Conclusion <ul><li>Definition of CMS: ECM > WCM </li></ul><ul><li>CMS Tools > Competitive landscape </li></ul><ul><li>CMS Tools > Evaluations </li></ul><ul><li>Our expertise </li></ul><ul><li>Recommended approach </li></ul><ul><li>Conclusion </li></ul>
    3. 3. I. Definition of CMS: ECM > WCM
    4. 4. I. Definition of CMS: ECM > WCM Web Content Management is a subset of Enterprise Content Management.
    5. 5. II. CMS Tools Competitive landscape
    6. 6. I. Positioning of CMS in the market > Gartner <ul><li>The WCMS market has matured and is still expanding </li></ul><ul><li>WCM market commands revenue of approximately $750 million . </li></ul><ul><li>Estimated annual growth rate of 15% between 2007 and 2012 (growing faster than the overall ECM market) </li></ul><ul><li>worldwide expenditure on WCM = ¼ of ECM market in 2007 (it represented just over a fifth in 2004). </li></ul>Gartner MarketScope for Web Content Management, 15 october 2008
    7. 7. I. Positioning of CMS in the market > Gartner <ul><li>Key Market trends </li></ul><ul><li>‘ From systems to solutions’ </li></ul><ul><ul><li>product offerings should be placed in the context of a concrete solution </li></ul></ul><ul><ul><li>Business goals should be well understood before thinking in terms of requirements </li></ul></ul><ul><li>‘ From visitors to users’ </li></ul><ul><ul><li>Web 2.0 features </li></ul></ul><ul><ul><li>From push to pull </li></ul></ul><ul><li>‘ From technical to business’ </li></ul><ul><ul><li>Business user has a greater say in selection </li></ul></ul><ul><ul><li>Selection based on technology alone are becoming less common </li></ul></ul>Gartner MarketScope for Web Content Management, 15 october 2008
    8. 8. I. Positioning of CMS in the market > Gartner Gartner MarketScope for Web Content Management, 15 october 2008 <ul><li>Key Market trends </li></ul><ul><li>‘ From tactical to strategic’ </li></ul><ul><ul><li>Higher need for ROI makes WCM solutions being considered as more strategic </li></ul></ul><ul><ul><li>Need for short deployment times increased </li></ul></ul><ul><ul><li>These tactical steps are placed in the context of a longer-term well-thought-out ROADMAP </li></ul></ul><ul><li>‘ From in-house to hosted’ </li></ul><ul><ul><li>Increase of SAAS </li></ul></ul><ul><li>From proprietary to open source’ </li></ul><ul><ul><li>‘ a combination of shifting organizational cultures, functional richness and maturity of the offerings is raising the profile and attractiveness of this option.’ </li></ul></ul>
    9. 9. I. Positioning of ECM in the market > Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008
    10. 10. I. Positioning of CMS in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008 <ul><li>The six ECM components that Gartner reviewed were: </li></ul><ul><li>Document management </li></ul><ul><li>check-in/checkout control, version control, security and library services for business docs </li></ul><ul><li>Web Content Management ability to remove webmaster bottleneck, managing </li></ul><ul><li>dynamic content and content authoring, general ease of use </li></ul><ul><li>Records management - ability to comply with legal or regulatory purposes, long-term </li></ul><ul><li>archiving and automation of retention and compliance policies such as admissibility </li></ul><ul><li>Document capture and document imaging for capturing and managing paper documents </li></ul><ul><li>entire scanning process from paper to electronic format </li></ul><ul><li>Document-centric collaboration for document sharing and supporting project teams </li></ul><ul><li>including permissions </li></ul><ul><li>Workflow for supporting business processes and routing content, assigning work tasks </li></ul><ul><li>and states, and creating audit trails of who did what, why, when and how </li></ul>
    11. 11. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
    12. 12. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
    13. 13. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite
    14. 14. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q2 2005
    15. 15. III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
    16. 16. III. CMS Tools Evaluations
    17. 17. III. CMS Tools Evaluation > Drupal Drupal Strengths Weaknesses <ul><li>Open source </li></ul><ul><li>Combines social interaction and </li></ul><ul><li>web publishing on one platform </li></ul><ul><li>Modular approach through a wide </li></ul><ul><li>range of extensions </li></ul><ul><li>Rich feature set </li></ul><ul><li>“ Web 2.0”-oriented with typical </li></ul><ul><li>features like poll, comments, RSS, </li></ul><ul><li>blogs, RSS, personalization.. </li></ul><ul><li>Very active developer community </li></ul><ul><li>Limited versioning possibilities </li></ul><ul><li>No extended workflow possibilities </li></ul><ul><li>out of the box </li></ul><ul><li>LDAP integration </li></ul><ul><li>Does not support Oracle or other </li></ul><ul><li>commercial databases </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    18. 18. III. CMS Tools Evaluation > Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )
    19. 19. III. CMS Tools Evaluation > OpenCms OpenCms Strengths Weaknesses <ul><li>Open source </li></ul><ul><li>Java and XML based </li></ul><ul><li>Mature platform. Refactured </li></ul><ul><li>several times to be in line with </li></ul><ul><li>technology changes. </li></ul><ul><li>Strong repository services </li></ul><ul><li>Feature-rich browser interface </li></ul><ul><li>Very tight Lucene Search </li></ul><ul><li>Integration </li></ul><ul><li>Open API </li></ul><ul><li>Clustering requires additional </li></ul><ul><li>commercial modules </li></ul><ul><li>Very limited workflow possibilities </li></ul><ul><li>out of the box </li></ul><ul><li>No real reporting services </li></ul><ul><li>This is more a developer platform </li></ul><ul><li>than an out-of-the-box solution </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    20. 20. III. CMS Tools Evaluation > OpenCms OpenCms EMAKINA References <ul><li>Securex http://www.securex.be </li></ul><ul><li>Talent Pl@net http://www.talent-planet.com </li></ul><ul><li>AVL Woningbouw http://www.avlwoningbouw.be </li></ul><ul><li>Ruimtelijk Structuurplan Vlaanderen Under construction </li></ul><ul><li>Santander http://www.santander.be </li></ul><ul><li>Marlux Klaps www.marluxklaps.com </li></ul><ul><li>Stad Oudenaarde www.oudenaarde.be </li></ul><ul><li>Caterpillar – CAT TV Video website http://mycattv.com/ </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    21. 21. III. CMS Tools Evaluation > eMagic eMagic Strengths Weaknesses <ul><li>User-friendly interface </li></ul><ul><li>Runs on Ms .Net 3.5 framework </li></ul><ul><li>Low cost high features set </li></ul><ul><li>.Net native with APIs for extra </li></ul><ul><li>developments </li></ul><ul><li>Multi-lingual editing </li></ul><ul><li>Re-use of content </li></ul><ul><li>Flexibility in content management </li></ul><ul><li>structure and presentation </li></ul><ul><li>Very limited community features </li></ul><ul><li>Limited worldwide adoption </li></ul><ul><li>Limited workflow possibilities </li></ul><ul><li>Less user-friendly if big amounts </li></ul><ul><li>of users or content pages need to </li></ul><ul><li>be managed. </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    22. 22. III. CMS Tools Evaluation > eMagic eMagic EMAKINA References <ul><li>AGC Flatglass Europe http://www.agc-flatglass.eu/ </li></ul><ul><li>BASE http://www.base.be </li></ul><ul><li>Boek http://www.boek.be </li></ul><ul><li>CASSIS www.cassis.be / www.paprika.eu / … </li></ul><ul><li>Club SEAT http://www.club-seat.be/ </li></ul><ul><li>EVS http://www.evs-global.com/ </li></ul><ul><li>FederAuto http://www.federauto.be/ </li></ul><ul><li>FORTIS Merchant Private Banking </li></ul><ul><li>Teleroute www. teleroute.com </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    23. 23. III. CMS Tools Evaluation > ektron ektron CMS400.Net Strengths Weaknesses <ul><li>User-friendly interface </li></ul><ul><li>Rich feature set out of the box and </li></ul><ul><li>still platform-like solution </li></ul><ul><li>Broad assortment of “community </li></ul><ul><li>site” controls and features </li></ul><ul><li>Broad reseller channel worldwide </li></ul><ul><li>Good first line product support </li></ul><ul><li>Growing developer community </li></ul><ul><li>The company aggressively pushes </li></ul><ul><li>Social Web concept </li></ul><ul><li>Content sharing </li></ul><ul><li>Performance and scalability </li></ul><ul><li>Deployment of additional </li></ul><ul><li>applications is cumbersome </li></ul><ul><li>Setup, configuration and </li></ul><ul><li>templating tend to be cumbersome </li></ul><ul><li>Weak LDAP support (compared to </li></ul><ul><li>very good Active Directory integr.) </li></ul><ul><li>Natively generates unfriendly url’s </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    24. 24. III. CMS Tools Evaluation > ektron ektron CMS400.Net EMAKINA References <ul><li>Astrid http://www.astrid.be/ </li></ul><ul><li>Ackermans & van Haaren http://www.avh.be </li></ul><ul><li>AZ Sint-Jan http://www.azbrugge.be </li></ul><ul><li>TriFinance http://www.trifinance.be/ </li></ul><ul><li>Federale Verzekering http://www.federale.be/ </li></ul><ul><li>Fidea http://www.fidea.be </li></ul><ul><li>BIVV/IBSR www.ikbenvoor.be / www.jesuispour.be </li></ul><ul><li>BergHoff Worldwide www.berghoffworldwide.com </li></ul><ul><li>European Savings Banks Group www.savings-banks.com </li></ul><ul><li>Malysse-Sterima www.malysse-sterima.com </li></ul><ul><li>ESF -Agentschap www.esf-agentschap.be </li></ul>
    25. 25. III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS Strengths Weaknesses <ul><li>State-of-the-art CMS </li></ul><ul><li>Strong localization features for </li></ul><ul><li>multi-sites deployment, </li></ul><ul><li>Feature rich </li></ul><ul><li>Solid application & integration </li></ul><ul><li>platform </li></ul><ul><li>Higly extensible and </li></ul><ul><li>componentized </li></ul><ul><li>well-suited for highly </li></ul><ul><li>structured content </li></ul><ul><li>More developer platform than out </li></ul><ul><li>of-the-box solution </li></ul><ul><li>with tendancy towards longer </li></ul><ul><li>Implementation times </li></ul><ul><li>Workflow is more developer </li></ul><ul><li>friendly than user-friendly </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    26. 26. III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS EMAKINA References <ul><li>European Society of Anaesthesiology http://www.euroanesthesia.org/ </li></ul><ul><li>Thomas Cook Airlines http://www.thomascookairlines.com </li></ul><ul><li>Thomas Cook www.thomascook.be </li></ul><ul><li>Fluxys http://www.fluxys.net </li></ul><ul><li>Betafence http://www.betafence.com/ </li></ul><ul><li>Capsugel Customer portal </li></ul><ul><li>Joris Ide www.joriside.be </li></ul><ul><li>Bekaert www.bekaert.com </li></ul>
    27. 27. III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 Strengths Weaknesses <ul><li>Takes advantage of core Windows </li></ul><ul><li>Sharepoint Services and rich API </li></ul><ul><li>Re-engineering in .Net framework </li></ul><ul><li>makes the product much more </li></ul><ul><li>developer friendly and extensible </li></ul><ul><li>Very strong focus on collaboration </li></ul><ul><li>and document management </li></ul><ul><li>facilities </li></ul><ul><li>Can serve as Web CMS and </li></ul><ul><li>Portal of the same platform </li></ul><ul><li>Still feels and behaves like a </li></ul><ul><li>document management and </li></ul><ul><li>collaboration system </li></ul><ul><li>Rich navigation might require </li></ul><ul><li>custom coding </li></ul><ul><li>Comparatively poor support for </li></ul><ul><li>globalization, content reuse, </li></ul><ul><li>taxonomies and multi-site </li></ul><ul><li>management </li></ul><ul><li>Natively generates non-standard </li></ul><ul><li>HTML and voluminous Javascript </li></ul><ul><li>without low-level workaround </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    28. 28. III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 EMAKINA References <ul><li>Dexia Group TS Online Intranet </li></ul><ul><li>Dexia.jobs </li></ul><ul><li>Dexia Credit Local France website (ongoing) </li></ul><ul><li>Dexia various </li></ul><ul><li>Electrabel Blue Ocean Intranet </li></ul><ul><li>Electrabel.be website (ongoing) </li></ul><ul><li>Electrabel various </li></ul><ul><li>Vitae Intranet </li></ul><ul><li>Danone Nations Cup </li></ul><ul><li>Wesco </li></ul><ul><li>Borealis, Attentia, GS1 </li></ul>
    29. 29. III. CMS Tools Evaluation > Morello MediaSurface Morello Strengths Weaknesses <ul><li>Can import and view Sharepoint </li></ul><ul><li>Views, Lists and content items </li></ul><ul><li>Easy to use thick-client for website </li></ul><ul><li>authoring and content </li></ul><ul><li>management </li></ul><ul><li>Templates can be developed in </li></ul><ul><li>JSP or aspx and configured by </li></ul><ul><li>business users </li></ul><ul><li>Very suitable for intranets and ultra </li></ul><ul><li>large single sites </li></ul><ul><li>Not so developer friendly </li></ul><ul><li>Community features </li></ul><ul><li>Under developed localization and </li></ul><ul><li>multi-site management </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    30. 30. III. CMS Tools Evaluation > Morello MediaSurface Morello EMAKINA References <ul><li>Intersoc http://www.intersoc.be </li></ul><ul><li>Brussels Airport http://www.brusselsairport.be </li></ul><ul><li>HZIV Intranet </li></ul><ul><li>AZ Sint-Blasius http://www.azsintblasius.be/ </li></ul><ul><li>ZLM Verzekeringen http://www.zlm.nl </li></ul><ul><li>Borealis www.borealisgroup.com (consulting) </li></ul>
    31. 31. III. CMS Tools Evaluation > SDL Tridion SDL Tridion Strengths Weaknesses <ul><li>Well-suited for multinationals with </li></ul><ul><li>substantial globalization needs </li></ul><ul><li>Flexible workflow system </li></ul><ul><li>Company very aggressive in </li></ul><ul><li>developing new features </li></ul><ul><li>Well suited for translation mgmnt </li></ul><ul><li>Inline analytics allows authors to </li></ul><ul><li>track content views and ratings for </li></ul><ul><li>individual content items </li></ul><ul><li>Multi-channel publishing </li></ul><ul><li>Complete solution may require </li></ul><ul><li>several additional modules </li></ul><ul><li>Resource intensive user interface </li></ul><ul><li>that requires IE </li></ul><ul><li>Company emphasizes functional </li></ul><ul><li>development over (long </li></ul><ul><li>postponed) underlying </li></ul><ul><li>architectural improvements </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    32. 32. III. CMS Tools Evaluation > SDL Tridion SDL Tridion EMAKINA References <ul><ul><ul><li>Delta Lloyd Life www.deltalloydlife.com </li></ul></ul></ul><ul><li>Delta Lloyd Bank (ongoing) </li></ul><ul><li>Brussels Airlines http://www.brusselsairlines.com </li></ul><ul><li>Christelijke Mutualiteit http://www.cm.be </li></ul><ul><li>Ziekenzorg http://www.ziekenzorg.be </li></ul><ul><li>BEP (Bureau Economique de la Province Namur) http://www.bep.be/ / http://www.bepenvironnement.be/ http://www.bepentreprises.be </li></ul><ul><li>Aero Mexico / Toyota several projects / … </li></ul><ul><li>Other references in the market: </li></ul><ul><li>Ricoh, Unilever, Suzuki, ING, ABN-AMRO, KLM, Virgin Atlantic, Canon,... </li></ul>
    33. 33. III. CMS Tools Evaluation > Interwoven Interwoven TeamSite Strengths Weaknesses <ul><li>Extensive API with big part </li></ul><ul><li>extended as web services </li></ul><ul><li>Personalized and context based </li></ul><ul><li>content via well elaborated </li></ul><ul><li>targeting module </li></ul><ul><li>Very powerful workflow modeler </li></ul><ul><li>Leading-edge capabilities for </li></ul><ul><li>editorial end users and marketing </li></ul><ul><li>oriented managers </li></ul><ul><li>Suitable for very large single sites </li></ul><ul><li>Complete solution may require </li></ul><ul><li>several additional modules </li></ul><ul><li>Limited asset management if </li></ul><ul><li>optional MediaBin is not used. </li></ul><ul><li>Can become very expensive due </li></ul><ul><li>to user and CPU based licensing, </li></ul><ul><li>Less suitable for multi-channel </li></ul><ul><li>publishing </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    34. 34. III. CMS Tools Evaluation > Interwoven Interwoven TeamSite EMAKINA References <ul><li>Arkema Intranet portal </li></ul><ul><li>Fortis corporate http:/ /www.fortisbusiness .com </li></ul><ul><li>Fortis Investments </li></ul><ul><li>Fortis various </li></ul><ul><li>Other references in the market: </li></ul><ul><li>Amazon, Adidas, </li></ul><ul><li>Cisco systems, </li></ul><ul><li>IBM, Novell </li></ul><ul><li>Coca-Cola, </li></ul><ul><li>U.S. Department of Education,... </li></ul>
    35. 35. IV. Our Expertise CMS Tools Services
    36. 36. IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
    37. 37. IV. Our Expertise > Services <ul><li>Emakina has more than 10 years experience in: </li></ul><ul><li>CMS advice </li></ul><ul><li>CMS comparisons & recommendations </li></ul><ul><li>Guiding in CMS selection process </li></ul><ul><li>Configuration and development of robust CMS based web applications </li></ul><ul><li>Integrating CMS with other business-critical applications (e.g. SAP, …) </li></ul><ul><li>Management of large CMS projects (Prince II inspired) </li></ul>
    38. 38. V. CMS Selection & Project Recommended Approach
    39. 39. V. CMS Selection > Recommended approach <ul><li>Define business requirements and goals first </li></ul><ul><li>Identify CMS requirements and prioritize </li></ul><ul><li>Get vendor neutral advice </li></ul><ul><li>Evaluate and test tools </li></ul><ul><li>Select CMS Tool </li></ul>
    40. 40. V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
    41. 41. VI. Conclusions
    42. 42. VI. Conclusion <ul><li>Some challenges to face with your CMS project (1) </li></ul><ul><li>CMS selection: we provide you with vendor neutral advise based on hands-on (!) experience </li></ul><ul><li>Change management: we help you define roles and responsibilities and set the right workflow </li></ul>
    43. 43. VI. Conclusion <ul><li>Some challenges to face with your CMS project (2) </li></ul><ul><li>CMS implementation: we have hundreds of cases of implementing mature CMS products leveraging .NET, Java, ColdFusion or PHP technology </li></ul><ul><li>Application development & system integration: we provide custom-made developments when needed and we set connector frameworks & web services </li></ul>
    44. 44. VI. Conclusion <ul><li>Some challenges to face with your CMS project (3) </li></ul><ul><li>Learning your CMS: we give hands-on training for editors and optionally for system admins and developers </li></ul><ul><li>Copy, translation & content input: if you don’t have the resources, we can provide you with a content plan including web copy, translation services and content input </li></ul>
    45. 45. But your website is only one element of a wider brand experience …
    46. 46. Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
    47. 47. Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
    48. 48. VI. Conclusion > The Emakina network in a nutshell <ul><li>A unique full service offering in e-marketing and e-business, </li></ul><ul><li>listed on Alternext stock market since 2006 (ticker: ALEMK) </li></ul><ul><li>An award-winning company serving international accounts </li></ul><ul><li>A stable and profitable environment </li></ul><ul><li>6 agencies throughout Europe </li></ul><ul><li>9 expertise centres covering each area of the market </li></ul><ul><li>+330 team members </li></ul><ul><li>… At your service </li></ul>
    49. 49. Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
    50. 50. NOT USED ANYMORE
    51. 51. VI. Conclusion <ul><li>Strengths of Drupal (Knauf Insulation Website) </li></ul><ul><li>Open-Source CMS supported by a large community of developers </li></ul><ul><li>Quick deployment for a multi-country, multi-lingual presence </li></ul><ul><li>Modular approach through a wide range of extensions </li></ul><ul><li>“ Web 2.0”-oriented with typical features like poll, comments, RSS, blogs, RSS, personalization... </li></ul><ul><li>Search-engine friendly </li></ul>
    52. 52. VI. Conclusion <ul><li>Strengths of SDL Tridion (Brussels Airlines Website) </li></ul><ul><li>High-end CMS, very flexible and scalable </li></ul><ul><li>Well-suited for multinational firm with globalization needs: complex workflows, multiple languages etc. </li></ul><ul><li>Static or dynamic publication on .Net or J2EE platform </li></ul><ul><li>BluePrinting concept allows quick creation and maintenance of country sites </li></ul><ul><li>* Content flow and workflow </li></ul><ul><li>* Inheritance – localisation </li></ul><ul><li>* Decentralized content input </li></ul>
    53. 53. VI. Conclusion <ul><li>Strengths of Sitecore (Betafence Website) </li></ul><ul><li>State-of-the-art CMS </li></ul><ul><li>Fits with multi-sites deployment, ideal for international companies </li></ul><ul><li>Versatile .NET application platform – Sitecore is built using Sitecore </li></ul><ul><li>Fast intuitive editing </li></ul><ul><li>Solid application & integration platform, well-suited for highly structured content </li></ul><ul><li>Integrated SEO module </li></ul><ul><li>Active developers network </li></ul>
    54. 54. Conclusion <ul><li>Strengths of MS Office SharePoint Server 2007 (Dexia.jobs Website) </li></ul><ul><li>Site management </li></ul><ul><li>News application and Topics </li></ul><ul><li>Focus on strong Doc and Collaboration Management with WCM possibilities </li></ul><ul><li>My Site (with personal and public view) </li></ul><ul><li>Audiences: targeting information to specific groups </li></ul><ul><li>Powerful index and search </li></ul><ul><li>Alerts integrated in “My Site” </li></ul><ul><li>Single sign-on for enterprise application integration </li></ul>
    55. 55. Conclusion <ul><li>Strengths of emagiC CMS.Net (Fortis Merchant Banking Public Portal) </li></ul><ul><li>User-friendly interface </li></ul><ul><li>Low cost high features set </li></ul><ul><li>.Net native with APIs for extra developments </li></ul><ul><li>Multi-lingual editing </li></ul><ul><li>Flexibility in content management structure and presentation </li></ul><ul><li>e.g. change the tree structure of your website easily </li></ul>
    56. 56. Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose
    57. 57. Conclusion <ul><li>Some References </li></ul><ul><ul><li>emagiC CMS.Net </li></ul></ul><ul><ul><ul><li>Fortis Merchant Banking </li></ul></ul></ul><ul><ul><ul><li>www.federauto.be </li></ul></ul></ul><ul><ul><ul><li>www.teleroute.be </li></ul></ul></ul><ul><ul><ul><li>www.agc-flatglass.eu </li></ul></ul></ul><ul><ul><ul><li>www.cassis.be </li></ul></ul></ul><ul><ul><li>Tridion </li></ul></ul><ul><ul><ul><li>www.cm.be </li></ul></ul></ul><ul><ul><ul><li>www.brusselsairlines.com </li></ul></ul></ul><ul><ul><ul><li>www.deltalloydlife.com </li></ul></ul></ul><ul><ul><li>Sitecore </li></ul></ul><ul><ul><ul><li>www.thomascook.be </li></ul></ul></ul><ul><ul><ul><li>www.fluxys.net </li></ul></ul></ul><ul><ul><ul><li>www.bekaert.com </li></ul></ul></ul><ul><ul><ul><li>www.joriside.com </li></ul></ul></ul><ul><ul><li>Drupal </li></ul></ul><ul><ul><ul><li>www.knaufinsulation.com </li></ul></ul></ul><ul><ul><ul><li>www.ibbt.be </li></ul></ul></ul><ul><ul><ul><li>www.transportplaza.eu </li></ul></ul></ul><ul><ul><ul><li>PiaS B2B </li></ul></ul></ul><ul><ul><li>MOSS </li></ul></ul><ul><ul><ul><li>Intranets of GS1, Borealis Group, Attentia </li></ul></ul></ul><ul><ul><ul><li>www.dexia.jobs </li></ul></ul></ul>
    58. 58. Conclusion <ul><li>What we believe: </li></ul><ul><li>it’s not a website, </li></ul><ul><li>it’s your business </li></ul>
    59. 59. Conclusion <ul><li>Other solutions available on the market </li></ul><ul><li>Ektron: mid-range .NET CMS with decent multi-lingual & community features </li></ul><ul><li>Interwoven: high-end Java / NET CMS for large scale projects </li></ul><ul><li>OpenCMS: mature open source Java solution supported by Alkacon </li></ul><ul><li>Morello: high-end Java or .NET CMS by Alterian (Mediasurface) </li></ul>
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