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Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
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Emakina Academy #13 : Conclusions

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    • 1. Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference
    • 2. Conclusion
      • Definition of CMS: ECM > WCM
      • CMS Tools > Competitive landscape
      • CMS Tools > Evaluations
      • Our expertise
      • Recommended approach
      • Conclusion
    • 3. I. Definition of CMS: ECM > WCM
    • 4. I. Definition of CMS: ECM > WCM Web Content Management is a subset of Enterprise Content Management.
    • 5. II. CMS Tools Competitive landscape
    • 6. I. Positioning of CMS in the market > Gartner
      • The WCMS market has matured and is still expanding
      • WCM market commands revenue of approximately $750 million .
      • Estimated annual growth rate of 15% between 2007 and 2012 (growing faster than the overall ECM market)
      • worldwide expenditure on WCM = ¼ of ECM market in 2007 (it represented just over a fifth in 2004).
      Gartner MarketScope for Web Content Management, 15 october 2008
    • 7. I. Positioning of CMS in the market > Gartner
      • Key Market trends
      • ‘ From systems to solutions’
        • product offerings should be placed in the context of a concrete solution
        • Business goals should be well understood before thinking in terms of requirements
      • ‘ From visitors to users’
        • Web 2.0 features
        • From push to pull
      • ‘ From technical to business’
        • Business user has a greater say in selection
        • Selection based on technology alone are becoming less common
      Gartner MarketScope for Web Content Management, 15 october 2008
    • 8. I. Positioning of CMS in the market > Gartner Gartner MarketScope for Web Content Management, 15 october 2008
      • Key Market trends
      • ‘ From tactical to strategic’
        • Higher need for ROI makes WCM solutions being considered as more strategic
        • Need for short deployment times increased
        • These tactical steps are placed in the context of a longer-term well-thought-out ROADMAP
      • ‘ From in-house to hosted’
        • Increase of SAAS
      • From proprietary to open source’
        • ‘ a combination of shifting organizational cultures, functional richness and maturity of the offerings is raising the profile and attractiveness of this option.’
    • 9. I. Positioning of ECM in the market > Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008
    • 10. I. Positioning of CMS in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
      • The six ECM components that Gartner reviewed were:
      • Document management
      • check-in/checkout control, version control, security and library services for business docs
      • Web Content Management ability to remove webmaster bottleneck, managing
      • dynamic content and content authoring, general ease of use
      • Records management - ability to comply with legal or regulatory purposes, long-term
      • archiving and automation of retention and compliance policies such as admissibility
      • Document capture and document imaging for capturing and managing paper documents
      • entire scanning process from paper to electronic format
      • Document-centric collaboration for document sharing and supporting project teams
      • including permissions
      • Workflow for supporting business processes and routing content, assigning work tasks
      • and states, and creating audit trails of who did what, why, when and how
    • 11. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
    • 12. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
    • 13. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite
    • 14. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q2 2005
    • 15. III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
    • 16. III. CMS Tools Evaluations
    • 17. III. CMS Tools Evaluation > Drupal Drupal Strengths Weaknesses
      • Open source
      • Combines social interaction and
      • web publishing on one platform
      • Modular approach through a wide
      • range of extensions
      • Rich feature set
      • “ Web 2.0”-oriented with typical
      • features like poll, comments, RSS,
      • blogs, RSS, personalization..
      • Very active developer community
      • Limited versioning possibilities
      • No extended workflow possibilities
      • out of the box
      • LDAP integration
      • Does not support Oracle or other
      • commercial databases
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 18. III. CMS Tools Evaluation > Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )
    • 19. III. CMS Tools Evaluation > OpenCms OpenCms Strengths Weaknesses
      • Open source
      • Java and XML based
      • Mature platform. Refactured
      • several times to be in line with
      • technology changes.
      • Strong repository services
      • Feature-rich browser interface
      • Very tight Lucene Search
      • Integration
      • Open API
      • Clustering requires additional
      • commercial modules
      • Very limited workflow possibilities
      • out of the box
      • No real reporting services
      • This is more a developer platform
      • than an out-of-the-box solution
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 20. III. CMS Tools Evaluation > OpenCms OpenCms EMAKINA References
      • Securex http://www.securex.be
      • Talent Pl@net http://www.talent-planet.com
      • AVL Woningbouw http://www.avlwoningbouw.be
      • Ruimtelijk Structuurplan Vlaanderen Under construction
      • Santander http://www.santander.be
      • Marlux Klaps www.marluxklaps.com
      • Stad Oudenaarde www.oudenaarde.be
      • Caterpillar – CAT TV Video website http://mycattv.com/
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 21. III. CMS Tools Evaluation > eMagic eMagic Strengths Weaknesses
      • User-friendly interface
      • Runs on Ms .Net 3.5 framework
      • Low cost high features set
      • .Net native with APIs for extra
      • developments
      • Multi-lingual editing
      • Re-use of content
      • Flexibility in content management
      • structure and presentation
      • Very limited community features
      • Limited worldwide adoption
      • Limited workflow possibilities
      • Less user-friendly if big amounts
      • of users or content pages need to
      • be managed.
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 22. III. CMS Tools Evaluation > eMagic eMagic EMAKINA References
      • AGC Flatglass Europe http://www.agc-flatglass.eu/
      • BASE http://www.base.be
      • Boek http://www.boek.be
      • CASSIS www.cassis.be / www.paprika.eu / …
      • Club SEAT http://www.club-seat.be/
      • EVS http://www.evs-global.com/
      • FederAuto http://www.federauto.be/
      • FORTIS Merchant Private Banking
      • Teleroute www. teleroute.com
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 23. III. CMS Tools Evaluation > ektron ektron CMS400.Net Strengths Weaknesses
      • User-friendly interface
      • Rich feature set out of the box and
      • still platform-like solution
      • Broad assortment of “community
      • site” controls and features
      • Broad reseller channel worldwide
      • Good first line product support
      • Growing developer community
      • The company aggressively pushes
      • Social Web concept
      • Content sharing
      • Performance and scalability
      • Deployment of additional
      • applications is cumbersome
      • Setup, configuration and
      • templating tend to be cumbersome
      • Weak LDAP support (compared to
      • very good Active Directory integr.)
      • Natively generates unfriendly url’s
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 24. III. CMS Tools Evaluation > ektron ektron CMS400.Net EMAKINA References
      • Astrid http://www.astrid.be/
      • Ackermans & van Haaren http://www.avh.be
      • AZ Sint-Jan http://www.azbrugge.be
      • TriFinance http://www.trifinance.be/
      • Federale Verzekering http://www.federale.be/
      • Fidea http://www.fidea.be
      • BIVV/IBSR www.ikbenvoor.be / www.jesuispour.be
      • BergHoff Worldwide www.berghoffworldwide.com
      • European Savings Banks Group www.savings-banks.com
      • Malysse-Sterima www.malysse-sterima.com
      • ESF -Agentschap www.esf-agentschap.be
    • 25. III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS Strengths Weaknesses
      • State-of-the-art CMS
      • Strong localization features for
      • multi-sites deployment,
      • Feature rich
      • Solid application & integration
      • platform
      • Higly extensible and
      • componentized
      • well-suited for highly
      • structured content
      • More developer platform than out
      • of-the-box solution
      • with tendancy towards longer
      • Implementation times
      • Workflow is more developer
      • friendly than user-friendly
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 26. III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS EMAKINA References
      • European Society of Anaesthesiology http://www.euroanesthesia.org/
      • Thomas Cook Airlines http://www.thomascookairlines.com
      • Thomas Cook www.thomascook.be
      • Fluxys http://www.fluxys.net
      • Betafence http://www.betafence.com/
      • Capsugel Customer portal
      • Joris Ide www.joriside.be
      • Bekaert www.bekaert.com
    • 27. III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 Strengths Weaknesses
      • Takes advantage of core Windows
      • Sharepoint Services and rich API
      • Re-engineering in .Net framework
      • makes the product much more
      • developer friendly and extensible
      • Very strong focus on collaboration
      • and document management
      • facilities
      • Can serve as Web CMS and
      • Portal of the same platform
      • Still feels and behaves like a
      • document management and
      • collaboration system
      • Rich navigation might require
      • custom coding
      • Comparatively poor support for
      • globalization, content reuse,
      • taxonomies and multi-site
      • management
      • Natively generates non-standard
      • HTML and voluminous Javascript
      • without low-level workaround
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 28. III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 EMAKINA References
      • Dexia Group TS Online Intranet
      • Dexia.jobs
      • Dexia Credit Local France website (ongoing)
      • Dexia various
      • Electrabel Blue Ocean Intranet
      • Electrabel.be website (ongoing)
      • Electrabel various
      • Vitae Intranet
      • Danone Nations Cup
      • Wesco
      • Borealis, Attentia, GS1
    • 29. III. CMS Tools Evaluation > Morello MediaSurface Morello Strengths Weaknesses
      • Can import and view Sharepoint
      • Views, Lists and content items
      • Easy to use thick-client for website
      • authoring and content
      • management
      • Templates can be developed in
      • JSP or aspx and configured by
      • business users
      • Very suitable for intranets and ultra
      • large single sites
      • Not so developer friendly
      • Community features
      • Under developed localization and
      • multi-site management
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 30. III. CMS Tools Evaluation > Morello MediaSurface Morello EMAKINA References
      • Intersoc http://www.intersoc.be
      • Brussels Airport http://www.brusselsairport.be
      • HZIV Intranet
      • AZ Sint-Blasius http://www.azsintblasius.be/
      • ZLM Verzekeringen http://www.zlm.nl
      • Borealis www.borealisgroup.com (consulting)
    • 31. III. CMS Tools Evaluation > SDL Tridion SDL Tridion Strengths Weaknesses
      • Well-suited for multinationals with
      • substantial globalization needs
      • Flexible workflow system
      • Company very aggressive in
      • developing new features
      • Well suited for translation mgmnt
      • Inline analytics allows authors to
      • track content views and ratings for
      • individual content items
      • Multi-channel publishing
      • Complete solution may require
      • several additional modules
      • Resource intensive user interface
      • that requires IE
      • Company emphasizes functional
      • development over (long
      • postponed) underlying
      • architectural improvements
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 32. III. CMS Tools Evaluation > SDL Tridion SDL Tridion EMAKINA References
          • Delta Lloyd Life www.deltalloydlife.com
      • Delta Lloyd Bank (ongoing)
      • Brussels Airlines http://www.brusselsairlines.com
      • Christelijke Mutualiteit http://www.cm.be
      • Ziekenzorg http://www.ziekenzorg.be
      • BEP (Bureau Economique de la Province Namur) http://www.bep.be/ / http://www.bepenvironnement.be/ http://www.bepentreprises.be
      • Aero Mexico / Toyota several projects / …
      • Other references in the market:
      • Ricoh, Unilever, Suzuki, ING, ABN-AMRO, KLM, Virgin Atlantic, Canon,...
    • 33. III. CMS Tools Evaluation > Interwoven Interwoven TeamSite Strengths Weaknesses
      • Extensive API with big part
      • extended as web services
      • Personalized and context based
      • content via well elaborated
      • targeting module
      • Very powerful workflow modeler
      • Leading-edge capabilities for
      • editorial end users and marketing
      • oriented managers
      • Suitable for very large single sites
      • Complete solution may require
      • several additional modules
      • Limited asset management if
      • optional MediaBin is not used.
      • Can become very expensive due
      • to user and CPU based licensing,
      • Less suitable for multi-channel
      • publishing
      Source: CMS Watch WCM Report 2009 + EMAKINA
    • 34. III. CMS Tools Evaluation > Interwoven Interwoven TeamSite EMAKINA References
      • Arkema Intranet portal
      • Fortis corporate http:/ /www.fortisbusiness .com
      • Fortis Investments
      • Fortis various
      • Other references in the market:
      • Amazon, Adidas,
      • Cisco systems,
      • IBM, Novell
      • Coca-Cola,
      • U.S. Department of Education,...
    • 35. IV. Our Expertise CMS Tools Services
    • 36. IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
    • 37. IV. Our Expertise > Services
      • Emakina has more than 10 years experience in:
      • CMS advice
      • CMS comparisons & recommendations
      • Guiding in CMS selection process
      • Configuration and development of robust CMS based web applications
      • Integrating CMS with other business-critical applications (e.g. SAP, …)
      • Management of large CMS projects (Prince II inspired)
    • 38. V. CMS Selection & Project Recommended Approach
    • 39. V. CMS Selection > Recommended approach
      • Define business requirements and goals first
      • Identify CMS requirements and prioritize
      • Get vendor neutral advice
      • Evaluate and test tools
      • Select CMS Tool
    • 40. V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
    • 41. VI. Conclusions
    • 42. VI. Conclusion
      • Some challenges to face with your CMS project (1)
      • CMS selection: we provide you with vendor neutral advise based on hands-on (!) experience
      • Change management: we help you define roles and responsibilities and set the right workflow
    • 43. VI. Conclusion
      • Some challenges to face with your CMS project (2)
      • CMS implementation: we have hundreds of cases of implementing mature CMS products leveraging .NET, Java, ColdFusion or PHP technology
      • Application development & system integration: we provide custom-made developments when needed and we set connector frameworks & web services
    • 44. VI. Conclusion
      • Some challenges to face with your CMS project (3)
      • Learning your CMS: we give hands-on training for editors and optionally for system admins and developers
      • Copy, translation & content input: if you don’t have the resources, we can provide you with a content plan including web copy, translation services and content input
    • 45. But your website is only one element of a wider brand experience …
    • 46. Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
    • 47. Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
    • 48. VI. Conclusion > The Emakina network in a nutshell
      • A unique full service offering in e-marketing and e-business,
      • listed on Alternext stock market since 2006 (ticker: ALEMK)
      • An award-winning company serving international accounts
      • A stable and profitable environment
      • 6 agencies throughout Europe
      • 9 expertise centres covering each area of the market
      • +330 team members
      • … At your service
    • 49. Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
    • 50. NOT USED ANYMORE
    • 51. VI. Conclusion
      • Strengths of Drupal (Knauf Insulation Website)
      • Open-Source CMS supported by a large community of developers
      • Quick deployment for a multi-country, multi-lingual presence
      • Modular approach through a wide range of extensions
      • “ Web 2.0”-oriented with typical features like poll, comments, RSS, blogs, RSS, personalization...
      • Search-engine friendly
    • 52. VI. Conclusion
      • Strengths of SDL Tridion (Brussels Airlines Website)
      • High-end CMS, very flexible and scalable
      • Well-suited for multinational firm with globalization needs: complex workflows, multiple languages etc.
      • Static or dynamic publication on .Net or J2EE platform
      • BluePrinting concept allows quick creation and maintenance of country sites
      • * Content flow and workflow
      • * Inheritance – localisation
      • * Decentralized content input
    • 53. VI. Conclusion
      • Strengths of Sitecore (Betafence Website)
      • State-of-the-art CMS
      • Fits with multi-sites deployment, ideal for international companies
      • Versatile .NET application platform – Sitecore is built using Sitecore
      • Fast intuitive editing
      • Solid application & integration platform, well-suited for highly structured content
      • Integrated SEO module
      • Active developers network
    • 54. Conclusion
      • Strengths of MS Office SharePoint Server 2007 (Dexia.jobs Website)
      • Site management
      • News application and Topics
      • Focus on strong Doc and Collaboration Management with WCM possibilities
      • My Site (with personal and public view)
      • Audiences: targeting information to specific groups
      • Powerful index and search
      • Alerts integrated in “My Site”
      • Single sign-on for enterprise application integration
    • 55. Conclusion
      • Strengths of emagiC CMS.Net (Fortis Merchant Banking Public Portal)
      • User-friendly interface
      • Low cost high features set
      • .Net native with APIs for extra developments
      • Multi-lingual editing
      • Flexibility in content management structure and presentation
      • e.g. change the tree structure of your website easily
    • 56. Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose
    • 57. Conclusion
      • Some References
        • emagiC CMS.Net
          • Fortis Merchant Banking
          • www.federauto.be
          • www.teleroute.be
          • www.agc-flatglass.eu
          • www.cassis.be
        • Tridion
          • www.cm.be
          • www.brusselsairlines.com
          • www.deltalloydlife.com
        • Sitecore
          • www.thomascook.be
          • www.fluxys.net
          • www.bekaert.com
          • www.joriside.com
        • Drupal
          • www.knaufinsulation.com
          • www.ibbt.be
          • www.transportplaza.eu
          • PiaS B2B
        • MOSS
          • Intranets of GS1, Borealis Group, Attentia
          • www.dexia.jobs
    • 58. Conclusion
      • What we believe:
      • it’s not a website,
      • it’s your business
    • 59. Conclusion
      • Other solutions available on the market
      • Ektron: mid-range .NET CMS with decent multi-lingual & community features
      • Interwoven: high-end Java / NET CMS for large scale projects
      • OpenCMS: mature open source Java solution supported by Alkacon
      • Morello: high-end Java or .NET CMS by Alterian (Mediasurface)

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