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Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
Emakina Academy #13 : Conclusions
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Emakina Academy #13 : Conclusions

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    • 1. Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference
    • 2. Conclusion <ul><li>Definition of CMS: ECM &gt; WCM </li></ul><ul><li>CMS Tools &gt; Competitive landscape </li></ul><ul><li>CMS Tools &gt; Evaluations </li></ul><ul><li>Our expertise </li></ul><ul><li>Recommended approach </li></ul><ul><li>Conclusion </li></ul>
    • 3. I. Definition of CMS: ECM &gt; WCM
    • 4. I. Definition of CMS: ECM &gt; WCM Web Content Management is a subset of Enterprise Content Management.
    • 5. II. CMS Tools Competitive landscape
    • 6. I. Positioning of CMS in the market &gt; Gartner <ul><li>The WCMS market has matured and is still expanding </li></ul><ul><li>WCM market commands revenue of approximately $750 million . </li></ul><ul><li>Estimated annual growth rate of 15% between 2007 and 2012 (growing faster than the overall ECM market) </li></ul><ul><li>worldwide expenditure on WCM = ¼ of ECM market in 2007 (it represented just over a fifth in 2004). </li></ul>Gartner MarketScope for Web Content Management, 15 october 2008
    • 7. I. Positioning of CMS in the market &gt; Gartner <ul><li>Key Market trends </li></ul><ul><li>‘ From systems to solutions’ </li></ul><ul><ul><li>product offerings should be placed in the context of a concrete solution </li></ul></ul><ul><ul><li>Business goals should be well understood before thinking in terms of requirements </li></ul></ul><ul><li>‘ From visitors to users’ </li></ul><ul><ul><li>Web 2.0 features </li></ul></ul><ul><ul><li>From push to pull </li></ul></ul><ul><li>‘ From technical to business’ </li></ul><ul><ul><li>Business user has a greater say in selection </li></ul></ul><ul><ul><li>Selection based on technology alone are becoming less common </li></ul></ul>Gartner MarketScope for Web Content Management, 15 october 2008
    • 8. I. Positioning of CMS in the market &gt; Gartner Gartner MarketScope for Web Content Management, 15 october 2008 <ul><li>Key Market trends </li></ul><ul><li>‘ From tactical to strategic’ </li></ul><ul><ul><li>Higher need for ROI makes WCM solutions being considered as more strategic </li></ul></ul><ul><ul><li>Need for short deployment times increased </li></ul></ul><ul><ul><li>These tactical steps are placed in the context of a longer-term well-thought-out ROADMAP </li></ul></ul><ul><li>‘ From in-house to hosted’ </li></ul><ul><ul><li>Increase of SAAS </li></ul></ul><ul><li>From proprietary to open source’ </li></ul><ul><ul><li>‘ a combination of shifting organizational cultures, functional richness and maturity of the offerings is raising the profile and attractiveness of this option.’ </li></ul></ul>
    • 9. I. Positioning of ECM in the market &gt; Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008
    • 10. I. Positioning of CMS in the market &gt; Gartner Source: Gartner ECM Magic Quadrant, 2008 <ul><li>The six ECM components that Gartner reviewed were: </li></ul><ul><li>Document management </li></ul><ul><li>check-in/checkout control, version control, security and library services for business docs </li></ul><ul><li>Web Content Management ability to remove webmaster bottleneck, managing </li></ul><ul><li>dynamic content and content authoring, general ease of use </li></ul><ul><li>Records management - ability to comply with legal or regulatory purposes, long-term </li></ul><ul><li>archiving and automation of retention and compliance policies such as admissibility </li></ul><ul><li>Document capture and document imaging for capturing and managing paper documents </li></ul><ul><li>entire scanning process from paper to electronic format </li></ul><ul><li>Document-centric collaboration for document sharing and supporting project teams </li></ul><ul><li>including permissions </li></ul><ul><li>Workflow for supporting business processes and routing content, assigning work tasks </li></ul><ul><li>and states, and creating audit trails of who did what, why, when and how </li></ul>
    • 11. I. Positioning of ECM in the market &gt; Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft &amp; Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) =&gt; Stellent disappeared from MQ 2008
    • 12. I. Positioning of ECM in the market &gt; Gartner Source: Gartner ECM Magic Quadrant, 2008
    • 13. I. Positioning of CMS on the market &gt; Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy =&gt; full ECM Suite
    • 14. I. Positioning of CMS on the market &gt; Forrester Forrester Wave – Web Content Management for external sites, Q2 2005
    • 15. III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
    • 16. III. CMS Tools Evaluations
    • 17. III. CMS Tools Evaluation &gt; Drupal Drupal Strengths Weaknesses <ul><li>Open source </li></ul><ul><li>Combines social interaction and </li></ul><ul><li>web publishing on one platform </li></ul><ul><li>Modular approach through a wide </li></ul><ul><li>range of extensions </li></ul><ul><li>Rich feature set </li></ul><ul><li>“ Web 2.0”-oriented with typical </li></ul><ul><li>features like poll, comments, RSS, </li></ul><ul><li>blogs, RSS, personalization.. </li></ul><ul><li>Very active developer community </li></ul><ul><li>Limited versioning possibilities </li></ul><ul><li>No extended workflow possibilities </li></ul><ul><li>out of the box </li></ul><ul><li>LDAP integration </li></ul><ul><li>Does not support Oracle or other </li></ul><ul><li>commercial databases </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 18. III. CMS Tools Evaluation &gt; Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )
    • 19. III. CMS Tools Evaluation &gt; OpenCms OpenCms Strengths Weaknesses <ul><li>Open source </li></ul><ul><li>Java and XML based </li></ul><ul><li>Mature platform. Refactured </li></ul><ul><li>several times to be in line with </li></ul><ul><li>technology changes. </li></ul><ul><li>Strong repository services </li></ul><ul><li>Feature-rich browser interface </li></ul><ul><li>Very tight Lucene Search </li></ul><ul><li>Integration </li></ul><ul><li>Open API </li></ul><ul><li>Clustering requires additional </li></ul><ul><li>commercial modules </li></ul><ul><li>Very limited workflow possibilities </li></ul><ul><li>out of the box </li></ul><ul><li>No real reporting services </li></ul><ul><li>This is more a developer platform </li></ul><ul><li>than an out-of-the-box solution </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 20. III. CMS Tools Evaluation &gt; OpenCms OpenCms EMAKINA References <ul><li>Securex http://www.securex.be </li></ul><ul><li>Talent Pl@net http://www.talent-planet.com </li></ul><ul><li>AVL Woningbouw http://www.avlwoningbouw.be </li></ul><ul><li>Ruimtelijk Structuurplan Vlaanderen Under construction </li></ul><ul><li>Santander http://www.santander.be </li></ul><ul><li>Marlux Klaps www.marluxklaps.com </li></ul><ul><li>Stad Oudenaarde www.oudenaarde.be </li></ul><ul><li>Caterpillar – CAT TV Video website http://mycattv.com/ </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 21. III. CMS Tools Evaluation &gt; eMagic eMagic Strengths Weaknesses <ul><li>User-friendly interface </li></ul><ul><li>Runs on Ms .Net 3.5 framework </li></ul><ul><li>Low cost high features set </li></ul><ul><li>.Net native with APIs for extra </li></ul><ul><li>developments </li></ul><ul><li>Multi-lingual editing </li></ul><ul><li>Re-use of content </li></ul><ul><li>Flexibility in content management </li></ul><ul><li>structure and presentation </li></ul><ul><li>Very limited community features </li></ul><ul><li>Limited worldwide adoption </li></ul><ul><li>Limited workflow possibilities </li></ul><ul><li>Less user-friendly if big amounts </li></ul><ul><li>of users or content pages need to </li></ul><ul><li>be managed. </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 22. III. CMS Tools Evaluation &gt; eMagic eMagic EMAKINA References <ul><li>AGC Flatglass Europe http://www.agc-flatglass.eu/ </li></ul><ul><li>BASE http://www.base.be </li></ul><ul><li>Boek http://www.boek.be </li></ul><ul><li>CASSIS www.cassis.be / www.paprika.eu / … </li></ul><ul><li>Club SEAT http://www.club-seat.be/ </li></ul><ul><li>EVS http://www.evs-global.com/ </li></ul><ul><li>FederAuto http://www.federauto.be/ </li></ul><ul><li>FORTIS Merchant Private Banking </li></ul><ul><li>Teleroute www. teleroute.com </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 23. III. CMS Tools Evaluation &gt; ektron ektron CMS400.Net Strengths Weaknesses <ul><li>User-friendly interface </li></ul><ul><li>Rich feature set out of the box and </li></ul><ul><li>still platform-like solution </li></ul><ul><li>Broad assortment of “community </li></ul><ul><li>site” controls and features </li></ul><ul><li>Broad reseller channel worldwide </li></ul><ul><li>Good first line product support </li></ul><ul><li>Growing developer community </li></ul><ul><li>The company aggressively pushes </li></ul><ul><li>Social Web concept </li></ul><ul><li>Content sharing </li></ul><ul><li>Performance and scalability </li></ul><ul><li>Deployment of additional </li></ul><ul><li>applications is cumbersome </li></ul><ul><li>Setup, configuration and </li></ul><ul><li>templating tend to be cumbersome </li></ul><ul><li>Weak LDAP support (compared to </li></ul><ul><li>very good Active Directory integr.) </li></ul><ul><li>Natively generates unfriendly url’s </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 24. III. CMS Tools Evaluation &gt; ektron ektron CMS400.Net EMAKINA References <ul><li>Astrid http://www.astrid.be/ </li></ul><ul><li>Ackermans &amp; van Haaren http://www.avh.be </li></ul><ul><li>AZ Sint-Jan http://www.azbrugge.be </li></ul><ul><li>TriFinance http://www.trifinance.be/ </li></ul><ul><li>Federale Verzekering http://www.federale.be/ </li></ul><ul><li>Fidea http://www.fidea.be </li></ul><ul><li>BIVV/IBSR www.ikbenvoor.be / www.jesuispour.be </li></ul><ul><li>BergHoff Worldwide www.berghoffworldwide.com </li></ul><ul><li>European Savings Banks Group www.savings-banks.com </li></ul><ul><li>Malysse-Sterima www.malysse-sterima.com </li></ul><ul><li>ESF -Agentschap www.esf-agentschap.be </li></ul>
    • 25. III. CMS Tools Evaluation &gt; SiteCore SiteCore .Net CMS Strengths Weaknesses <ul><li>State-of-the-art CMS </li></ul><ul><li>Strong localization features for </li></ul><ul><li>multi-sites deployment, </li></ul><ul><li>Feature rich </li></ul><ul><li>Solid application &amp; integration </li></ul><ul><li>platform </li></ul><ul><li>Higly extensible and </li></ul><ul><li>componentized </li></ul><ul><li>well-suited for highly </li></ul><ul><li>structured content </li></ul><ul><li>More developer platform than out </li></ul><ul><li>of-the-box solution </li></ul><ul><li>with tendancy towards longer </li></ul><ul><li>Implementation times </li></ul><ul><li>Workflow is more developer </li></ul><ul><li>friendly than user-friendly </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 26. III. CMS Tools Evaluation &gt; SiteCore SiteCore .Net CMS EMAKINA References <ul><li>European Society of Anaesthesiology http://www.euroanesthesia.org/ </li></ul><ul><li>Thomas Cook Airlines http://www.thomascookairlines.com </li></ul><ul><li>Thomas Cook www.thomascook.be </li></ul><ul><li>Fluxys http://www.fluxys.net </li></ul><ul><li>Betafence http://www.betafence.com/ </li></ul><ul><li>Capsugel Customer portal </li></ul><ul><li>Joris Ide www.joriside.be </li></ul><ul><li>Bekaert www.bekaert.com </li></ul>
    • 27. III. CMS Tools Evaluation &gt; MOSS 2007 MOSS 2007 Strengths Weaknesses <ul><li>Takes advantage of core Windows </li></ul><ul><li>Sharepoint Services and rich API </li></ul><ul><li>Re-engineering in .Net framework </li></ul><ul><li>makes the product much more </li></ul><ul><li>developer friendly and extensible </li></ul><ul><li>Very strong focus on collaboration </li></ul><ul><li>and document management </li></ul><ul><li>facilities </li></ul><ul><li>Can serve as Web CMS and </li></ul><ul><li>Portal of the same platform </li></ul><ul><li>Still feels and behaves like a </li></ul><ul><li>document management and </li></ul><ul><li>collaboration system </li></ul><ul><li>Rich navigation might require </li></ul><ul><li>custom coding </li></ul><ul><li>Comparatively poor support for </li></ul><ul><li>globalization, content reuse, </li></ul><ul><li>taxonomies and multi-site </li></ul><ul><li>management </li></ul><ul><li>Natively generates non-standard </li></ul><ul><li>HTML and voluminous Javascript </li></ul><ul><li>without low-level workaround </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 28. III. CMS Tools Evaluation &gt; MOSS 2007 MOSS 2007 EMAKINA References <ul><li>Dexia Group TS Online Intranet </li></ul><ul><li>Dexia.jobs </li></ul><ul><li>Dexia Credit Local France website (ongoing) </li></ul><ul><li>Dexia various </li></ul><ul><li>Electrabel Blue Ocean Intranet </li></ul><ul><li>Electrabel.be website (ongoing) </li></ul><ul><li>Electrabel various </li></ul><ul><li>Vitae Intranet </li></ul><ul><li>Danone Nations Cup </li></ul><ul><li>Wesco </li></ul><ul><li>Borealis, Attentia, GS1 </li></ul>
    • 29. III. CMS Tools Evaluation &gt; Morello MediaSurface Morello Strengths Weaknesses <ul><li>Can import and view Sharepoint </li></ul><ul><li>Views, Lists and content items </li></ul><ul><li>Easy to use thick-client for website </li></ul><ul><li>authoring and content </li></ul><ul><li>management </li></ul><ul><li>Templates can be developed in </li></ul><ul><li>JSP or aspx and configured by </li></ul><ul><li>business users </li></ul><ul><li>Very suitable for intranets and ultra </li></ul><ul><li>large single sites </li></ul><ul><li>Not so developer friendly </li></ul><ul><li>Community features </li></ul><ul><li>Under developed localization and </li></ul><ul><li>multi-site management </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 30. III. CMS Tools Evaluation &gt; Morello MediaSurface Morello EMAKINA References <ul><li>Intersoc http://www.intersoc.be </li></ul><ul><li>Brussels Airport http://www.brusselsairport.be </li></ul><ul><li>HZIV Intranet </li></ul><ul><li>AZ Sint-Blasius http://www.azsintblasius.be/ </li></ul><ul><li>ZLM Verzekeringen http://www.zlm.nl </li></ul><ul><li>Borealis www.borealisgroup.com (consulting) </li></ul>
    • 31. III. CMS Tools Evaluation &gt; SDL Tridion SDL Tridion Strengths Weaknesses <ul><li>Well-suited for multinationals with </li></ul><ul><li>substantial globalization needs </li></ul><ul><li>Flexible workflow system </li></ul><ul><li>Company very aggressive in </li></ul><ul><li>developing new features </li></ul><ul><li>Well suited for translation mgmnt </li></ul><ul><li>Inline analytics allows authors to </li></ul><ul><li>track content views and ratings for </li></ul><ul><li>individual content items </li></ul><ul><li>Multi-channel publishing </li></ul><ul><li>Complete solution may require </li></ul><ul><li>several additional modules </li></ul><ul><li>Resource intensive user interface </li></ul><ul><li>that requires IE </li></ul><ul><li>Company emphasizes functional </li></ul><ul><li>development over (long </li></ul><ul><li>postponed) underlying </li></ul><ul><li>architectural improvements </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 32. III. CMS Tools Evaluation &gt; SDL Tridion SDL Tridion EMAKINA References <ul><ul><ul><li>Delta Lloyd Life www.deltalloydlife.com </li></ul></ul></ul><ul><li>Delta Lloyd Bank (ongoing) </li></ul><ul><li>Brussels Airlines http://www.brusselsairlines.com </li></ul><ul><li>Christelijke Mutualiteit http://www.cm.be </li></ul><ul><li>Ziekenzorg http://www.ziekenzorg.be </li></ul><ul><li>BEP (Bureau Economique de la Province Namur) http://www.bep.be/ / http://www.bepenvironnement.be/ http://www.bepentreprises.be </li></ul><ul><li>Aero Mexico / Toyota several projects / … </li></ul><ul><li>Other references in the market: </li></ul><ul><li>Ricoh, Unilever, Suzuki, ING, ABN-AMRO, KLM, Virgin Atlantic, Canon,... </li></ul>
    • 33. III. CMS Tools Evaluation &gt; Interwoven Interwoven TeamSite Strengths Weaknesses <ul><li>Extensive API with big part </li></ul><ul><li>extended as web services </li></ul><ul><li>Personalized and context based </li></ul><ul><li>content via well elaborated </li></ul><ul><li>targeting module </li></ul><ul><li>Very powerful workflow modeler </li></ul><ul><li>Leading-edge capabilities for </li></ul><ul><li>editorial end users and marketing </li></ul><ul><li>oriented managers </li></ul><ul><li>Suitable for very large single sites </li></ul><ul><li>Complete solution may require </li></ul><ul><li>several additional modules </li></ul><ul><li>Limited asset management if </li></ul><ul><li>optional MediaBin is not used. </li></ul><ul><li>Can become very expensive due </li></ul><ul><li>to user and CPU based licensing, </li></ul><ul><li>Less suitable for multi-channel </li></ul><ul><li>publishing </li></ul>Source: CMS Watch WCM Report 2009 + EMAKINA
    • 34. III. CMS Tools Evaluation &gt; Interwoven Interwoven TeamSite EMAKINA References <ul><li>Arkema Intranet portal </li></ul><ul><li>Fortis corporate http:/ /www.fortisbusiness .com </li></ul><ul><li>Fortis Investments </li></ul><ul><li>Fortis various </li></ul><ul><li>Other references in the market: </li></ul><ul><li>Amazon, Adidas, </li></ul><ul><li>Cisco systems, </li></ul><ul><li>IBM, Novell </li></ul><ul><li>Coca-Cola, </li></ul><ul><li>U.S. Department of Education,... </li></ul>
    • 35. IV. Our Expertise CMS Tools Services
    • 36. IV. Our Experience &gt; Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
    • 37. IV. Our Expertise &gt; Services <ul><li>Emakina has more than 10 years experience in: </li></ul><ul><li>CMS advice </li></ul><ul><li>CMS comparisons &amp; recommendations </li></ul><ul><li>Guiding in CMS selection process </li></ul><ul><li>Configuration and development of robust CMS based web applications </li></ul><ul><li>Integrating CMS with other business-critical applications (e.g. SAP, …) </li></ul><ul><li>Management of large CMS projects (Prince II inspired) </li></ul>
    • 38. V. CMS Selection &amp; Project Recommended Approach
    • 39. V. CMS Selection &gt; Recommended approach <ul><li>Define business requirements and goals first </li></ul><ul><li>Identify CMS requirements and prioritize </li></ul><ul><li>Get vendor neutral advice </li></ul><ul><li>Evaluate and test tools </li></ul><ul><li>Select CMS Tool </li></ul>
    • 40. V. CMS Project &gt; Recommended approach Professional support of Emakina, experienced partner.
    • 41. VI. Conclusions
    • 42. VI. Conclusion <ul><li>Some challenges to face with your CMS project (1) </li></ul><ul><li>CMS selection: we provide you with vendor neutral advise based on hands-on (!) experience </li></ul><ul><li>Change management: we help you define roles and responsibilities and set the right workflow </li></ul>
    • 43. VI. Conclusion <ul><li>Some challenges to face with your CMS project (2) </li></ul><ul><li>CMS implementation: we have hundreds of cases of implementing mature CMS products leveraging .NET, Java, ColdFusion or PHP technology </li></ul><ul><li>Application development &amp; system integration: we provide custom-made developments when needed and we set connector frameworks &amp; web services </li></ul>
    • 44. VI. Conclusion <ul><li>Some challenges to face with your CMS project (3) </li></ul><ul><li>Learning your CMS: we give hands-on training for editors and optionally for system admins and developers </li></ul><ul><li>Copy, translation &amp; content input: if you don’t have the resources, we can provide you with a content plan including web copy, translation services and content input </li></ul>
    • 45. But your website is only one element of a wider brand experience …
    • 46. Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
    • 47. Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
    • 48. VI. Conclusion &gt; The Emakina network in a nutshell <ul><li>A unique full service offering in e-marketing and e-business, </li></ul><ul><li>listed on Alternext stock market since 2006 (ticker: ALEMK) </li></ul><ul><li>An award-winning company serving international accounts </li></ul><ul><li>A stable and profitable environment </li></ul><ul><li>6 agencies throughout Europe </li></ul><ul><li>9 expertise centres covering each area of the market </li></ul><ul><li>+330 team members </li></ul><ul><li>… At your service </li></ul>
    • 49. Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
    • 50. NOT USED ANYMORE
    • 51. VI. Conclusion <ul><li>Strengths of Drupal (Knauf Insulation Website) </li></ul><ul><li>Open-Source CMS supported by a large community of developers </li></ul><ul><li>Quick deployment for a multi-country, multi-lingual presence </li></ul><ul><li>Modular approach through a wide range of extensions </li></ul><ul><li>“ Web 2.0”-oriented with typical features like poll, comments, RSS, blogs, RSS, personalization... </li></ul><ul><li>Search-engine friendly </li></ul>
    • 52. VI. Conclusion <ul><li>Strengths of SDL Tridion (Brussels Airlines Website) </li></ul><ul><li>High-end CMS, very flexible and scalable </li></ul><ul><li>Well-suited for multinational firm with globalization needs: complex workflows, multiple languages etc. </li></ul><ul><li>Static or dynamic publication on .Net or J2EE platform </li></ul><ul><li>BluePrinting concept allows quick creation and maintenance of country sites </li></ul><ul><li>* Content flow and workflow </li></ul><ul><li>* Inheritance – localisation </li></ul><ul><li>* Decentralized content input </li></ul>
    • 53. VI. Conclusion <ul><li>Strengths of Sitecore (Betafence Website) </li></ul><ul><li>State-of-the-art CMS </li></ul><ul><li>Fits with multi-sites deployment, ideal for international companies </li></ul><ul><li>Versatile .NET application platform – Sitecore is built using Sitecore </li></ul><ul><li>Fast intuitive editing </li></ul><ul><li>Solid application &amp; integration platform, well-suited for highly structured content </li></ul><ul><li>Integrated SEO module </li></ul><ul><li>Active developers network </li></ul>
    • 54. Conclusion <ul><li>Strengths of MS Office SharePoint Server 2007 (Dexia.jobs Website) </li></ul><ul><li>Site management </li></ul><ul><li>News application and Topics </li></ul><ul><li>Focus on strong Doc and Collaboration Management with WCM possibilities </li></ul><ul><li>My Site (with personal and public view) </li></ul><ul><li>Audiences: targeting information to specific groups </li></ul><ul><li>Powerful index and search </li></ul><ul><li>Alerts integrated in “My Site” </li></ul><ul><li>Single sign-on for enterprise application integration </li></ul>
    • 55. Conclusion <ul><li>Strengths of emagiC CMS.Net (Fortis Merchant Banking Public Portal) </li></ul><ul><li>User-friendly interface </li></ul><ul><li>Low cost high features set </li></ul><ul><li>.Net native with APIs for extra developments </li></ul><ul><li>Multi-lingual editing </li></ul><ul><li>Flexibility in content management structure and presentation </li></ul><ul><li>e.g. change the tree structure of your website easily </li></ul>
    • 56. Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose
    • 57. Conclusion <ul><li>Some References </li></ul><ul><ul><li>emagiC CMS.Net </li></ul></ul><ul><ul><ul><li>Fortis Merchant Banking </li></ul></ul></ul><ul><ul><ul><li>www.federauto.be </li></ul></ul></ul><ul><ul><ul><li>www.teleroute.be </li></ul></ul></ul><ul><ul><ul><li>www.agc-flatglass.eu </li></ul></ul></ul><ul><ul><ul><li>www.cassis.be </li></ul></ul></ul><ul><ul><li>Tridion </li></ul></ul><ul><ul><ul><li>www.cm.be </li></ul></ul></ul><ul><ul><ul><li>www.brusselsairlines.com </li></ul></ul></ul><ul><ul><ul><li>www.deltalloydlife.com </li></ul></ul></ul><ul><ul><li>Sitecore </li></ul></ul><ul><ul><ul><li>www.thomascook.be </li></ul></ul></ul><ul><ul><ul><li>www.fluxys.net </li></ul></ul></ul><ul><ul><ul><li>www.bekaert.com </li></ul></ul></ul><ul><ul><ul><li>www.joriside.com </li></ul></ul></ul><ul><ul><li>Drupal </li></ul></ul><ul><ul><ul><li>www.knaufinsulation.com </li></ul></ul></ul><ul><ul><ul><li>www.ibbt.be </li></ul></ul></ul><ul><ul><ul><li>www.transportplaza.eu </li></ul></ul></ul><ul><ul><ul><li>PiaS B2B </li></ul></ul></ul><ul><ul><li>MOSS </li></ul></ul><ul><ul><ul><li>Intranets of GS1, Borealis Group, Attentia </li></ul></ul></ul><ul><ul><ul><li>www.dexia.jobs </li></ul></ul></ul>
    • 58. Conclusion <ul><li>What we believe: </li></ul><ul><li>it’s not a website, </li></ul><ul><li>it’s your business </li></ul>
    • 59. Conclusion <ul><li>Other solutions available on the market </li></ul><ul><li>Ektron: mid-range .NET CMS with decent multi-lingual &amp; community features </li></ul><ul><li>Interwoven: high-end Java / NET CMS for large scale projects </li></ul><ul><li>OpenCMS: mature open source Java solution supported by Alkacon </li></ul><ul><li>Morello: high-end Java or .NET CMS by Alterian (Mediasurface) </li></ul>

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