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Emakina Academy #13 : Conclusions
 

Emakina Academy #13 : Conclusions

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Emakina Academy #13 : Conclusions Emakina Academy #13 : Conclusions Presentation Transcript

  • Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference
  • Conclusion
    • Definition of CMS: ECM > WCM
    • CMS Tools > Competitive landscape
    • CMS Tools > Evaluations
    • Our expertise
    • Recommended approach
    • Conclusion
  • I. Definition of CMS: ECM > WCM
  • I. Definition of CMS: ECM > WCM Web Content Management is a subset of Enterprise Content Management.
  • II. CMS Tools Competitive landscape
  • I. Positioning of CMS in the market > Gartner
    • The WCMS market has matured and is still expanding
    • WCM market commands revenue of approximately $750 million .
    • Estimated annual growth rate of 15% between 2007 and 2012 (growing faster than the overall ECM market)
    • worldwide expenditure on WCM = ¼ of ECM market in 2007 (it represented just over a fifth in 2004).
    Gartner MarketScope for Web Content Management, 15 october 2008
  • I. Positioning of CMS in the market > Gartner
    • Key Market trends
    • ‘ From systems to solutions’
      • product offerings should be placed in the context of a concrete solution
      • Business goals should be well understood before thinking in terms of requirements
    • ‘ From visitors to users’
      • Web 2.0 features
      • From push to pull
    • ‘ From technical to business’
      • Business user has a greater say in selection
      • Selection based on technology alone are becoming less common
    Gartner MarketScope for Web Content Management, 15 october 2008
  • I. Positioning of CMS in the market > Gartner Gartner MarketScope for Web Content Management, 15 october 2008
    • Key Market trends
    • ‘ From tactical to strategic’
      • Higher need for ROI makes WCM solutions being considered as more strategic
      • Need for short deployment times increased
      • These tactical steps are placed in the context of a longer-term well-thought-out ROADMAP
    • ‘ From in-house to hosted’
      • Increase of SAAS
    • From proprietary to open source’
      • ‘ a combination of shifting organizational cultures, functional richness and maturity of the offerings is raising the profile and attractiveness of this option.’
  • I. Positioning of ECM in the market > Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008
  • I. Positioning of CMS in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
    • The six ECM components that Gartner reviewed were:
    • Document management
    • check-in/checkout control, version control, security and library services for business docs
    • Web Content Management ability to remove webmaster bottleneck, managing
    • dynamic content and content authoring, general ease of use
    • Records management - ability to comply with legal or regulatory purposes, long-term
    • archiving and automation of retention and compliance policies such as admissibility
    • Document capture and document imaging for capturing and managing paper documents
    • entire scanning process from paper to electronic format
    • Document-centric collaboration for document sharing and supporting project teams
    • including permissions
    • Workflow for supporting business processes and routing content, assigning work tasks
    • and states, and creating audit trails of who did what, why, when and how
  • I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
  • I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
  • I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite
  • I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q2 2005
  • III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluations
  • III. CMS Tools Evaluation > Drupal Drupal Strengths Weaknesses
    • Open source
    • Combines social interaction and
    • web publishing on one platform
    • Modular approach through a wide
    • range of extensions
    • Rich feature set
    • “ Web 2.0”-oriented with typical
    • features like poll, comments, RSS,
    • blogs, RSS, personalization..
    • Very active developer community
    • Limited versioning possibilities
    • No extended workflow possibilities
    • out of the box
    • LDAP integration
    • Does not support Oracle or other
    • commercial databases
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ )  Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )
  • III. CMS Tools Evaluation > OpenCms OpenCms Strengths Weaknesses
    • Open source
    • Java and XML based
    • Mature platform. Refactured
    • several times to be in line with
    • technology changes.
    • Strong repository services
    • Feature-rich browser interface
    • Very tight Lucene Search
    • Integration
    • Open API
    • Clustering requires additional
    • commercial modules
    • Very limited workflow possibilities
    • out of the box
    • No real reporting services
    • This is more a developer platform
    • than an out-of-the-box solution
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > OpenCms OpenCms EMAKINA References
    • Securex http://www.securex.be
    • Talent Pl@net http://www.talent-planet.com
    • AVL Woningbouw http://www.avlwoningbouw.be
    • Ruimtelijk Structuurplan Vlaanderen Under construction
    • Santander http://www.santander.be
    • Marlux Klaps www.marluxklaps.com
    • Stad Oudenaarde www.oudenaarde.be
    • Caterpillar – CAT TV Video website http://mycattv.com/
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > eMagic eMagic Strengths Weaknesses
    • User-friendly interface
    • Runs on Ms .Net 3.5 framework
    • Low cost high features set
    • .Net native with APIs for extra
    • developments
    • Multi-lingual editing
    • Re-use of content
    • Flexibility in content management
    • structure and presentation
    • Very limited community features
    • Limited worldwide adoption
    • Limited workflow possibilities
    • Less user-friendly if big amounts
    • of users or content pages need to
    • be managed.
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > eMagic eMagic EMAKINA References
    • AGC Flatglass Europe http://www.agc-flatglass.eu/
    • BASE http://www.base.be
    • Boek http://www.boek.be
    • CASSIS www.cassis.be / www.paprika.eu / …
    • Club SEAT http://www.club-seat.be/
    • EVS http://www.evs-global.com/
    • FederAuto http://www.federauto.be/
    • FORTIS Merchant Private Banking
    • Teleroute www. teleroute.com
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > ektron ektron CMS400.Net Strengths Weaknesses
    • User-friendly interface
    • Rich feature set out of the box and
    • still platform-like solution
    • Broad assortment of “community
    • site” controls and features
    • Broad reseller channel worldwide
    • Good first line product support
    • Growing developer community
    • The company aggressively pushes
    • Social Web concept
    • Content sharing
    • Performance and scalability
    • Deployment of additional
    • applications is cumbersome
    • Setup, configuration and
    • templating tend to be cumbersome
    • Weak LDAP support (compared to
    • very good Active Directory integr.)
    • Natively generates unfriendly url’s
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > ektron ektron CMS400.Net EMAKINA References
    • Astrid http://www.astrid.be/
    • Ackermans & van Haaren http://www.avh.be
    • AZ Sint-Jan http://www.azbrugge.be
    • TriFinance http://www.trifinance.be/
    • Federale Verzekering http://www.federale.be/
    • Fidea http://www.fidea.be
    • BIVV/IBSR www.ikbenvoor.be / www.jesuispour.be
    • BergHoff Worldwide www.berghoffworldwide.com
    • European Savings Banks Group www.savings-banks.com
    • Malysse-Sterima www.malysse-sterima.com
    • ESF -Agentschap www.esf-agentschap.be
  • III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS Strengths Weaknesses
    • State-of-the-art CMS
    • Strong localization features for
    • multi-sites deployment,
    • Feature rich
    • Solid application & integration
    • platform
    • Higly extensible and
    • componentized
    • well-suited for highly
    • structured content
    • More developer platform than out
    • of-the-box solution
    • with tendancy towards longer
    • Implementation times
    • Workflow is more developer
    • friendly than user-friendly
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS EMAKINA References
    • European Society of Anaesthesiology http://www.euroanesthesia.org/
    • Thomas Cook Airlines http://www.thomascookairlines.com
    • Thomas Cook www.thomascook.be
    • Fluxys http://www.fluxys.net
    • Betafence http://www.betafence.com/
    • Capsugel Customer portal
    • Joris Ide www.joriside.be
    • Bekaert www.bekaert.com
  • III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 Strengths Weaknesses
    • Takes advantage of core Windows
    • Sharepoint Services and rich API
    • Re-engineering in .Net framework
    • makes the product much more
    • developer friendly and extensible
    • Very strong focus on collaboration
    • and document management
    • facilities
    • Can serve as Web CMS and
    • Portal of the same platform
    • Still feels and behaves like a
    • document management and
    • collaboration system
    • Rich navigation might require
    • custom coding
    • Comparatively poor support for
    • globalization, content reuse,
    • taxonomies and multi-site
    • management
    • Natively generates non-standard
    • HTML and voluminous Javascript
    • without low-level workaround
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 EMAKINA References
    • Dexia Group TS Online Intranet
    • Dexia.jobs
    • Dexia Credit Local France website (ongoing)
    • Dexia various
    • Electrabel Blue Ocean Intranet
    • Electrabel.be website (ongoing)
    • Electrabel various
    • Vitae Intranet
    • Danone Nations Cup
    • Wesco
    • Borealis, Attentia, GS1
  • III. CMS Tools Evaluation > Morello MediaSurface Morello Strengths Weaknesses
    • Can import and view Sharepoint
    • Views, Lists and content items
    • Easy to use thick-client for website
    • authoring and content
    • management
    • Templates can be developed in
    • JSP or aspx and configured by
    • business users
    • Very suitable for intranets and ultra
    • large single sites
    • Not so developer friendly
    • Community features
    • Under developed localization and
    • multi-site management
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > Morello MediaSurface Morello EMAKINA References
    • Intersoc http://www.intersoc.be
    • Brussels Airport http://www.brusselsairport.be
    • HZIV Intranet
    • AZ Sint-Blasius http://www.azsintblasius.be/
    • ZLM Verzekeringen http://www.zlm.nl
    • Borealis www.borealisgroup.com (consulting)
  • III. CMS Tools Evaluation > SDL Tridion SDL Tridion Strengths Weaknesses
    • Well-suited for multinationals with
    • substantial globalization needs
    • Flexible workflow system
    • Company very aggressive in
    • developing new features
    • Well suited for translation mgmnt
    • Inline analytics allows authors to
    • track content views and ratings for
    • individual content items
    • Multi-channel publishing
    • Complete solution may require
    • several additional modules
    • Resource intensive user interface
    • that requires IE
    • Company emphasizes functional
    • development over (long
    • postponed) underlying
    • architectural improvements
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > SDL Tridion SDL Tridion EMAKINA References
        • Delta Lloyd Life www.deltalloydlife.com
    • Delta Lloyd Bank (ongoing)
    • Brussels Airlines http://www.brusselsairlines.com
    • Christelijke Mutualiteit http://www.cm.be
    • Ziekenzorg http://www.ziekenzorg.be
    • BEP (Bureau Economique de la Province Namur) http://www.bep.be/ / http://www.bepenvironnement.be/ http://www.bepentreprises.be
    • Aero Mexico / Toyota several projects / …
    • Other references in the market:
    • Ricoh, Unilever, Suzuki, ING, ABN-AMRO, KLM, Virgin Atlantic, Canon,...
  • III. CMS Tools Evaluation > Interwoven Interwoven TeamSite Strengths Weaknesses
    • Extensive API with big part
    • extended as web services
    • Personalized and context based
    • content via well elaborated
    • targeting module
    • Very powerful workflow modeler
    • Leading-edge capabilities for
    • editorial end users and marketing
    • oriented managers
    • Suitable for very large single sites
    • Complete solution may require
    • several additional modules
    • Limited asset management if
    • optional MediaBin is not used.
    • Can become very expensive due
    • to user and CPU based licensing,
    • Less suitable for multi-channel
    • publishing
    Source: CMS Watch WCM Report 2009 + EMAKINA
  • III. CMS Tools Evaluation > Interwoven Interwoven TeamSite EMAKINA References
    • Arkema Intranet portal
    • Fortis corporate http:/ /www.fortisbusiness .com
    • Fortis Investments
    • Fortis various
    • Other references in the market:
    • Amazon, Adidas,
    • Cisco systems,
    • IBM, Novell
    • Coca-Cola,
    • U.S. Department of Education,...
  • IV. Our Expertise CMS Tools Services
  • IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
  • IV. Our Expertise > Services
    • Emakina has more than 10 years experience in:
    • CMS advice
    • CMS comparisons & recommendations
    • Guiding in CMS selection process
    • Configuration and development of robust CMS based web applications
    • Integrating CMS with other business-critical applications (e.g. SAP, …)
    • Management of large CMS projects (Prince II inspired)
  • V. CMS Selection & Project Recommended Approach
  • V. CMS Selection > Recommended approach
    • Define business requirements and goals first
    • Identify CMS requirements and prioritize
    • Get vendor neutral advice
    • Evaluate and test tools
    • Select CMS Tool
  • V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
  • VI. Conclusions
  • VI. Conclusion
    • Some challenges to face with your CMS project (1)
    • CMS selection: we provide you with vendor neutral advise based on hands-on (!) experience
    • Change management: we help you define roles and responsibilities and set the right workflow
  • VI. Conclusion
    • Some challenges to face with your CMS project (2)
    • CMS implementation: we have hundreds of cases of implementing mature CMS products leveraging .NET, Java, ColdFusion or PHP technology
    • Application development & system integration: we provide custom-made developments when needed and we set connector frameworks & web services
  • VI. Conclusion
    • Some challenges to face with your CMS project (3)
    • Learning your CMS: we give hands-on training for editors and optionally for system admins and developers
    • Copy, translation & content input: if you don’t have the resources, we can provide you with a content plan including web copy, translation services and content input
  • But your website is only one element of a wider brand experience …
  • Integrated Digital Brand Experience Print / Outdoor Video TV Radio      Events CRM and e-mail Buzz / Viral   campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
  • Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
  • VI. Conclusion > The Emakina network in a nutshell
    • A unique full service offering in e-marketing and e-business,
    • listed on Alternext stock market since 2006 (ticker: ALEMK)
    • An award-winning company serving international accounts
    • A stable and profitable environment
    • 6 agencies throughout Europe
    • 9 expertise centres covering each area of the market
    • +330 team members
    • … At your service
  • Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
  • NOT USED ANYMORE
  • VI. Conclusion
    • Strengths of Drupal (Knauf Insulation Website)
    • Open-Source CMS supported by a large community of developers
    • Quick deployment for a multi-country, multi-lingual presence
    • Modular approach through a wide range of extensions
    • “ Web 2.0”-oriented with typical features like poll, comments, RSS, blogs, RSS, personalization...
    • Search-engine friendly
  • VI. Conclusion
    • Strengths of SDL Tridion (Brussels Airlines Website)
    • High-end CMS, very flexible and scalable
    • Well-suited for multinational firm with globalization needs: complex workflows, multiple languages etc.
    • Static or dynamic publication on .Net or J2EE platform
    • BluePrinting concept allows quick creation and maintenance of country sites
    • * Content flow and workflow
    • * Inheritance – localisation
    • * Decentralized content input
  • VI. Conclusion
    • Strengths of Sitecore (Betafence Website)
    • State-of-the-art CMS
    • Fits with multi-sites deployment, ideal for international companies
    • Versatile .NET application platform – Sitecore is built using Sitecore
    • Fast intuitive editing
    • Solid application & integration platform, well-suited for highly structured content
    • Integrated SEO module
    • Active developers network
  • Conclusion
    • Strengths of MS Office SharePoint Server 2007 (Dexia.jobs Website)
    • Site management
    • News application and Topics
    • Focus on strong Doc and Collaboration Management with WCM possibilities
    • My Site (with personal and public view)
    • Audiences: targeting information to specific groups
    • Powerful index and search
    • Alerts integrated in “My Site”
    • Single sign-on for enterprise application integration
  • Conclusion
    • Strengths of emagiC CMS.Net (Fortis Merchant Banking Public Portal)
    • User-friendly interface
    • Low cost high features set
    • .Net native with APIs for extra developments
    • Multi-lingual editing
    • Flexibility in content management structure and presentation
    • e.g. change the tree structure of your website easily
  • Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose
  • Conclusion
    • Some References
      • emagiC CMS.Net
        • Fortis Merchant Banking
        • www.federauto.be
        • www.teleroute.be
        • www.agc-flatglass.eu
        • www.cassis.be
      • Tridion
        • www.cm.be
        • www.brusselsairlines.com
        • www.deltalloydlife.com
      • Sitecore
        • www.thomascook.be
        • www.fluxys.net
        • www.bekaert.com
        • www.joriside.com
      • Drupal
        • www.knaufinsulation.com
        • www.ibbt.be
        • www.transportplaza.eu
        • PiaS B2B
      • MOSS
        • Intranets of GS1, Borealis Group, Attentia
        • www.dexia.jobs
  • Conclusion
    • What we believe:
    • it’s not a website,
    • it’s your business
  • Conclusion
    • Other solutions available on the market
    • Ektron: mid-range .NET CMS with decent multi-lingual & community features
    • Interwoven: high-end Java / NET CMS for large scale projects
    • OpenCMS: mature open source Java solution supported by Alkacon
    • Morello: high-end Java or .NET CMS by Alterian (Mediasurface)