Production Log

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St. Paul’s Catholic College
Center Number: 64770
Candidate Number: 6278
Candidate Name: Eleanor Watson
A2 Media Studies
Unit G324: Advanced Portfolio in Media –
Production Log
Evidence of Planning & Research
Aims and Objectives
 AO2 – Assess candidates’ application of knowledge and
understanding in evaluating their own work, showing how
meanings and responses are created.

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 AO3 – Assess candidates’ ability to plan and construct
media products using appropriate technical and creative
skills.
 AO4 – Assess candidates’ ability to undertake, apply and
present appropriate research.
Brief Chosen
A 45 second – 1 minute 30 second trailer for a NEW Soap Opera
that will be exhibited on at 8:30pm (after Eastenders)
that will appeal to a Male and Female audience.

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Contents
Textual Analysis
 Eastenders
- Soap Opera Codes & Conventions
- Multi Strand Narrative
 Coronation Street
“..The home, the family, domestic tribulations and the strong woman, and as
such, it has long been said to appeal to the female viewer”
‘Masculinity and Popular television’ – Rebecca Feasey (2007)
- Is this evident and how is this presented to the audience?
Research
 Purpose of a Trailer
 Multi-Platform promotion
 Textual Analysis – Coronation Street and Hollyoaks
Deadlines – Production Work
Filming Dates: 19/11/14 & 26/11/14
Edited Trailer – Complete:
Promotional Poster – Complete:
Promotional Magazine Cover – Complete:
Evaluation– Complete:

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1) What are some of the Codes & Conventions of this genre?
2) Codes & Conventions of the SoapOpera Genre
The Soap Operagenre can be categorizedby the ‘repeated’
(Steve Neale) elements of:
1. Romance
2. Family relations and/or conflict
3. Focus on working class
4. Antagonism and conflict within community
5. Social issues
Soap Operas
Drama
Social issues
Conflict between
characters
Strong dominate
characters
Working class pub as the
local place to meet
Based around one street
Everyone knows each
other
Range of ages representing each
age
Many story lines that all link
together

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Eastenders (1985 – Present)
Key informationregarding this text:
 Exhibited on BBC1 and repeated on BBC three
 One of the UKs highest rated programs
 Set in the ‘kitchen sink’ setting of fictional Watford, east London
Textual Analysis Task
http://www.youtube.com/watch?v=sWyB6Nqfhv8
In your opinion, accordingto Hartley’s Seven Subjectivities, whatis the
target audiencefor Eastenders?
Age 15 – 45
Gender Female
Nationality English
Trailer 1)
What is the Focus of this trailer?
Code
&
Convention
Evidence
(Verbal, Non-Verbal,
Technical)
Impact on the Audience
(Katz, Maslow, Hartley)
Romance
Range of romances begin
and falling apart
Katz – personal relationship can be made with
the characters situations surrounding
relationships
All the characters have a Hartley – many ages that all have different types

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Family
relationships
and/or conflict
conflict with one another
in some way
of conflict which helps everyone to find a
character to relate to
Focus on
working class
communities
Based in a pub
Very casual clothing
Old fashion razor blade
Katz – viewers can escape in someone else’s
drama and lives that are also very similar to
theirs
“Multi-Stranded
Narrative”
Coffin in church
Murder
Affair
Everyone has a secret
Katz – relate to hiding secrets from people and
they are always discovered
‘Disequilibrium’
(Todorov)
Funeral and suspected
murder
Scandals and love affairs
Katz- audience can escape into the drama and
go through the emotions with the characters
Trailer 2)
What is the Focus of this trailer?
One woman is coming back from somewhere else, which looks like it has become
deserted since she left. Shown in a Wild West fashion
Code
&
Convention
Evidence
(Verbal, Non-Verbal,
Technical)
Impact on the Audience
(Katz, Maslow, Hartley)
Romance
Not any romance evident in
the trailer but there is a
chemistry between the two
main characters within the
trailer whichcloud be a
romantic past
Allows the reader to escape (Katz) into these
two characters history
Family
relationships
and/or conflict
The women and male
characters in the center of the
square could have had
previous conflicts.Also the
women and the rest of the
town since they are all hiding
from her as se walksin to the
town
Allows the reader to relate the characters in
certain situations with conflict (Katz)

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Focus on
working class
communities
Set in a very run down town
with the initial shot of a
closed pub
The idea of wanting
somewhere to drink after
arriving to a town
Relates to a certain audience and focuses on a
certain age groups (Hartley)
“Multi-Stranded
Narrative”
The main women in the
trailer coming into the town
All the locals hiding from the
women
The male at the end
confronting the women
Gives a variety of different stories and
scenarios for the audience to relate to (Katz)
‘Disequilibrium’
(Todorov)
Between the two
characters at the end of the
trailer confronting one
another
Allows the views to become lost in the dramas
(Katz)
Multi-stranded narrative
A Multi-stranded narrative can be defined as…..
Telling a story from more than one persons point of view
Telling more than ne story about multiple characters in an
open narrative episode
Code & Convention Evidence Impact on the audience
 Multi-stranded
narrative
Ian and the women
Phil and Shirley
Albert bar
Questioning motives and
Ian’s affair with
mysterious woman
Possible love between
both characters
‘Caregivers’ (maslow)
 Family
relationships
and/or conflict
Phil and Shirley
Conflict at bar
What is their relationship
and whether there is an
underlying love for one
another
Questions to what and
why the characters Sharon
has been attacked
 Focus on working
class communities
Sirens
Young pregnancy
Relatable to real events on
a day to day basis
A common social issue
that is always being raised
in local communities
Disequilibrium’ (Todorov) Conflict at bar and Ian’s
predicament
The problems that arise
from these events shake

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the balance of peace in the
community by affecting
individuals
 Romance ‘first time you fell in love’
According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap
Opera genre tends to focus on:
“The home, family, domestic tribulations and the strong women,
and as such, it has long been said to appeal to the female viewer”
http://www.youtube.com/watch?v=F8_ApPT6isY
Code & Convention Evidence Impact on the audience
Rebecca Feasey (2007) Ideology:
1. Sat in the center of the table, most central character – representing the strong
women
2. “Do you wanna eat your breakfast in the yard?!” – very powerful and dominate,
taking control of the situation
3. Strong sense of family conflict at the breakfast table
4. Set in a female orientated home
5. very strong female characters talking over the men

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“Multi-Stranded Narrative” Family at breakfast
Two women in the shop saying thankyou
 Family
relationships
and/or conflict
Conflict within family
Mother and child
 Focus on working
class communities
Sticking together
Language “propa knew her”
Disequilibrium’ (Todorov)
“Keep your mouth shut!” hatred and violence
 Romance Between the young couple
 Other Themes &
Issues represented:
1) What is the purpose of a trailer?
The purpose of a trailer is to promote and advertise the film/program
before it is releasedin cinemas,also to inform the audience and
potential viewers.Also is it a marketing product
2) What are the benefits of Multi-Platform promotion of a media text?
 Larger audience to view the promotion
 Increase potential viewers
 Accessibility
Ultimately, some form of convergence is important when promoting a text to the
target audience.
3)
Textual Analysis –

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Multi stranded narrative character dilemma Katz
http://www.channel4.com/programmes/hollyoaks/4od
The above link will take you to some of the latest episodes of Hollyoaks.
1. What are the connotations of the ident for the popular Channel Four Teen Soap
Opera Hollyoaks (1995 – Present)?
Symbolism of boy verse girl
Holly is quite an abrasive plant whereas the oaks is a softer tree which reflects in the
personality of each gender
Promiscuities and young audiences
Wedding
Everyone getting
ready
Young and women
Sigh putting top on
cake
Fingers crossed
Sign with the cake
Fingers crossed
Zoom in on good luck
The bride – very happy
Daunting fact of
everything going wrong
Soundtrack – “nothing could go wrong” “of course I’m wrong”
Voiceover – Friday 13th perfect day for a coronation wedding

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Hollyoaks – “White Wedding Trailer” - http://www.youtube.com/watch?v=Bu2sW-
r9Vb4
Wedding black – song white wedding
Blood tear – pain, wedding is not a good thing
Shotgun wedding – pregnant
Broken frames – spying on the women’s taboo pregnancy
Production Work
1) What is the role of a Producer?
Oversee all aspects of production over; Preproduction, production, postproduction.
Manage everyone and ensure everything is in place in order for text to look fit for
purpose
2) What is the role of a Director?
Oversee creative aspects of production. Direct people in front and behind the camera

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3) Institution research –
YOU MUST research the institution that your trailer will be exhibited on.
Tips: Programming, Target audience, Audience figures, History of the channel.
 Launched 20th April 1964
 Average time viewing 1 hour 20 minutes
 Audience share 8.4%
 Programs – match of the day, daily politics, news, tennis
 Most popular show – the great British bake off with over 7million views in
2013
 At 8:30 Wimbledon is on