1. 2011 M di Kit
Media
MADISON LOGIC‐ THE LEADER IN B2B LEAD GENERATION

2. The Evolution & Challenges of B2B Lead Generation
B2B lead generation has been around as long as
business itself.
Database marketing, mailers, events were the
staples. Digital Marketing is the perfect channel for
lead gen because of accountability and the relative
lower cost of e-mail and data mining.
Even in the digital age most B2B publishers were
using inefficient means to promote and generate
leads. Advertisers often experienced un-even
delivery and invalid data.

3. Madison Logic: A Brief History
Current management team launches IndustryBrains, the first premium
2001 contextual CPC Ad Network launched.
2005 Seattle based performance marketing agency, Marchex, acquires
IndustryBrains
I d t B i
2009 Madison Logic launches LeadFocus
• An ad serving and lead management platform for lead generation
• Addresses the growing need for pricing standards, inventory & yield
management of lead generation campaigns.
Today The Only Lead Generation Ad Serving Platform
• Provide robust inventory and yield management to publishers for their direct
sales efforts for lead gen.
• Partner of choice for over 300 brand publishers and more than 500 premium
advertisers.

4. Madison Logic – Your Answer to Quality Lead Gen
One Platform | Transparent Access to Premium Lead Sources | Increase ROI

5. THE O LEAD GENERATION AD SERVING PLATFORM
Transparent Network - Marketing
ONLY
Over 40 top media marketing publications and relevant LinkedIn Groups.
A

6. THE O LEAD GENERATION AD SERVING PLATFORM
Transparent Network - Information Technology
ONLY
Over 100 IT related, business publications and relevant LinkedIn Groups.
A

7. THE O LEAD GENERATION AD SERVING PLATFORM
Pioneering Lead Generation in many other verticals
ONLY A
and more…

8. Social Media for Lead Generation
Social media is quickly becoming an emerging channel for lead generation among marketing professionals in 2011.
The most important types of information for determining whether a lead is valuable include interest and demographic information—which
might make social media an even more useful prospecting channel, since profiles can include exactly the type of data salespeople are
looking for.
So where are these users?
According to a survey conducted in April 2010 by Infogroup’s OneSource, LinkedIn rated the highest by a wide margin. With more and
more Marketing, IT and C-level Professionals relying on these communities of likeminded peers for information that helps them make
informed purchases, these previously untapped audiences are the future of Lead Generation.
Below are just a few of the LinkedIn Groups we partner with:

9. Why Madison Logic?
Quality:
Our ad server platform has attracted the top IT, Marketing and HR publishers (Ziff, IDG, Penton,
Haymarket, BusinessWeek, Datacenter Knowledge) across numerous verticals. We will provide you
with quality leads that are generated in contextually relevant content. Our e mails and promotions are
content e-mails
better qualified than other lead sources that buy from databases or “over market” to their small
databases. We also optimize across sites to insure the campaign delivers the best converting leads.
Reach:
One f th biggest complaints i l d gen i t allocate b d t t a l d provider th t d
O of the bi t l i t in lead is to ll t budget to lead id that does not d li
t deliver.
We have the biggest reach in the B2B lead generation space, so we can deliver the volume you need
to impact sales.
Targeting:
Our size across all B2B verticals allows us to target audiences in specific verticals. Whether you are
trying to reach Healthcare, Finance, Manufacturing, HR, IT, Construction, Marketing etc.- we have the
sites to deliver that audience.
Media Value:
The value of the site impressions, e-mails and newsletters is the best in the lead business. You will be
able to show amazing placements that you got for free!

10. THE DATAFOCUS ADVANTA
The DataFocus Advantage
D
The core of LeadFocus’ platform is DATA.
With access to hundreds of sites and
With access to hundreds of sites and
millions of profiles, we are uniquely using
audience insight data to solve the two
largest obstacles with lead generation:
AGE
 Qualification rate ‐ targeting
audience with offers they qualify for
 Conversion rate – use data and
profiles to eliminate barriers to
profiles to eliminate barriers to
conversion rates
By leveraging this valuable user data in
smarter targeting and optimization, it will
smarter targeting and optimization it will
mean an overall higher qualification and
conversion rate.

11. FULL TRANS
Full Transparency = Better Sales Call
LY
 Many Lead Networks don’t want you to know where your leads came from.
Madison Logic is a transparent network.
SPARENT NETWOR
 We t ll
W tell you which sites we use t promote your offers/assets and our reports show
hi h it to t ff / t d t h
exactly where your leads came from.
 Our transparency will give your sales team tremendous leverage when calling
the leads. They can now say “Hi I see that you have downloaded our white paper
y y y p p
on Data Center Knowledge and wanted to discuss more about running a program
with Sprint. Do you have any questions?” Or something along these lines.
RK

12. Before we get started….
What is your lead generation goal?
Thought Wide Spectrum
Warm Leads
Leadership of Sales Leads
•White Papers •White Papers •White Papers
•Web Events •Case studies •Web Events
•OD Video •Web Events •Trial
•OD Video Downloads
•Sales
Incentives
Who is your target audience?
Countries Company Size Industry Job Title
•United States •1 – 4 •All Industries •C‐Level
•Canada •5 – 9 •VP, SVP Level
•Australia •10 – 24 •Technology
•UK •500 – 999 Directors, Managers
•France •1,000 – 4,999
Marketing Strategy – What will you do with your leads?
Build Your
Generate Sales
Database
• Nurture • Drip
• Call/Email Marketing

13. How It Works
LeadFocus’ Dynamic Ad Serving Platform works for you…

14. Where in the sales funnel are you?

15. WHERE WILL YOUR AD BE SHOWN?

16. Where are your ads served?
We utilize a variety of methods to achieve your lead generation goals and metrics.

17. THE O LEAD GENERATION AD SERVING PLATFORM
Premium Publisher White Paper Directories
ONLY
Your promotional materials will be displayed in research directories on our premium
publisher network.
A

18. THE ONLY LEAD GENERATION AD SERVING PLATFORM
Contextual Placements Across Premium Web Sites
A

19. Dedicated Email Blasts

20. Dedicated Email Blasts – LinkedIn Groups

21. MADISON LOGIC AUDIENCE

22. DEMOGRAPHICS
Our Audience: Geographic Breakdown
Predominantly North American Based
North America 79% Europe 9%
Asia 3%
Middle East 1%
Africa 1%
Af i Australia 3%
South America 4%

23. DEMOGRAPHICS
Our Audience: Company Size
• Some of The Largest Organizations Rely on Madison Logic to find business
solutions
• 42% of Visitors H
f Vi it Have 500+ Employees W ki f the C
E l Working for th Company

24. DEMOGRAPHICS
Our Audience: Company Industry
Our Users Come From a Wide Range of Industries

25. The B2B Lead Generation Experts
Please feel free to contact us with any additional questions you may have:
y q y y
646‐794‐1320
sales@madisonlogic.com
www.madisonlogic.com
g
THANK YOU