Mpcs overview marketing_jan2009
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Mpcs overview marketing_jan2009

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  • Our Philosophy is based on Simplicity, Affordability, Hassle Free, No Credit Check and, to keep costs down so prices for our customers can remain low! So, how does metroPCS offer such low pricing? By utilizing the most advanced network technology to provide far more network capacity than other service providers and to cost-efficiently deliver service to even more customers Eliminating many of the hassles of other wireless offerings such as contracts and complex “counting minute” plans Keep Costs Down So Prices For Our Customers Can Remain Low! It’s Wireless Made Simple Low Cost Wireless Service Provider of Choice Emphasize simplicity.
  • Our Philosophy is based on Simplicity, Affordability, Hassle Free, No Credit Check and, to keep costs down so prices for our customers can remain low! So, how does metroPCS offer such low pricing? By utilizing the most advanced network technology to provide far more network capacity than other service providers and to cost-efficiently deliver service to even more customers Eliminating many of the hassles of other wireless offerings such as contracts and complex “counting minute” plans Keep Costs Down So Prices For Our Customers Can Remain Low! It’s Wireless Made Simple Low Cost Wireless Service Provider of Choice Emphasize simplicity.
  • Train from brochure. Have the trainee follow the brochure.

Mpcs overview marketing_jan2009 Mpcs overview marketing_jan2009 Presentation Transcript

  • A Quick Overview of MetroPCS! Proprietary & Confidential - metroPCS Page 1
  • UNLIMITED!!! No counting minutes No wondering what your bill will be – it’s always the same No credit checks No ID required No contracts Seriously??? Proprietary & Confidential - metroPCS Module Six Page 2
  • Who is MetroPCS?How can our prices be so low???• No credit checks/no ID required – We get the $$$ up front – We don’t pay for credit reports• Unlimited minutes – we don’t have to count them• Very modest phone profit – no subsidies• Almost no printed bills/postage• No minimum age• Big cities Proprietary & Confidential - metroPCS Module Six Page 3 View slide
  • Who is MetroPCS?MetroPCS ranks highest in prepaid wireless satisfaction for the first time since the inception of thestudy and performs particularly well in five out of seven factors that drive overall satisfaction: cost ofservice, account management, initial activation, brand image, and service plan options.“In particular, MetroPCS differentiates itself from the competition in areas related to the cost of service,account management and service functions,” said (Kirk) Parsons. “From initial account setup andactivation to account management tools and variety of pricing plans available, MetroPCS provides itscustomers with important elements that positively impact their daily service experiences.” 2008 U.S. Wireless Prepaid Customer Satisfaction Study Proprietary & Confidential - metroPCS Module Six Page 4 View slide
  • How does Cellular Work? How a Cell Phone Works• CDMA phones are low power (only 2/10 of one Watt)• Each tower has about a 5 mile radius Proprietary & Confidential - metroPCS Module Six Page 5
  • How does Cellular Work? Two Types of Cellular Technology CDMA vs. GSM• CDMA • Primarily Asia, Verizon and Sprint• GSM • Primarily Europe, Cingular (AT&T) and T-Mobile• MetroPCS is CDMA Proprietary & Confidential - metroPCS Module Six Page 6
  • Who is MetroPCS? Our Company• Over 5 million customers today• Over 2,500 employees• Traded on New York Stock Exchange• National Headquarters are in Richardson TX Proprietary & Confidential - metroPCS Module Six Page 7
  • MetroPCS Markets Our Company• DFW/Shreveport/Longview/Tyler• South Florida (Miami/Ft Lauderdale and area)• Central Florida (Tampa, Lakeland, Orlando area)• Atlanta• Detroit• Sacramento Coming Soon!!!!!• San Francisco •New York •Boston• Los Angeles• Philadelphia• Las Vegas Proprietary & Confidential - metroPCS Module Six Page 8
  • MetroPCS Unlimited Nationwide Proprietary & Confidential - metroPCS Module Six Page 9
  • Phone Pricing Why Don’t We Give Away Phones? • “Where’s the free phone?” • MetroPCS doesn’t offer free phones because we have no contracts. Proprietary & Confidential - metroPCS Module Six Page 10
  • Retail vs Authorized Dealers• Authorized Dealers are other companies that sign an agreement with MetroPCS to sell our service, under our brand name. Authorized Dealers in SF = 550+ Retail Stores in SF= 17 Proprietary & Confidential - metroPCS Module Six Page 11
  • MetroPCS Retail & National Stores *National Stores only in MetroPCS markets Proprietary & Confidential - metroPCS Module Six Page 12
  • MetroPROMISE2. Less than 60 minutes on the phone3. Less than 30 days4. All packaging complete • All accessories • No writing on box5. Sales receipt6. Customer MUST return to place of purchase7. Customer must disconnect. This isn’t for people who just don’t like the phone. Proprietary & Confidential - metroPCS Module Six Page 13
  • Rate Plans It is wise to avoid quoting plan features. Proprietary & Confidential - metroPCS Module Six Page 14
  • MLD Family Plans (MLD)• $10/mo Discount per line• Includes Unlimited Long Distance and Voicemail free for all members in Family Plan Proprietary & Confidential - metroPCS Module Six Page 15
  • Optional Calling Features • GreetMe Tones (Ringbacks) • Metro Web (Surf the Web) • Mail @ metro (email on your phone) • ChatLINK (Walkie Talkie) • Mobile Instant Messaging (AOL) • Unlimited Directory Assistance • Extended Roaming (Unlimited Nationwide) Proprietary & Confidential - metroPCS Module Six Page 16
  • metro●connect Account• Separate “bucket” that allows customers to pay for “one-time purchases”• metro●connect: – Ringtones/Games/Wallpapers – GreetMe Tones – TravelTalk Proprietary & Confidential - metroPCS Module Six Page 17
  • Insurance• Insurance (INS) $4.00/mo• Asurion• It does have a deductible Proprietary & Confidential - metroPCS Module Six Page 18
  • Where Can You Pay?• At a retail store/dealer $3.00 fee• At a retail store machine $2.00 fee• Autopay (cc) FREE• Mail check to payment center FREE• Pay on www.metropcs.com (cc) FREE Proprietary & Confidential - metroPCS Module Six Page 19
  • Ranges in price! $249.00$79.00 Proprietary & Confidential - metroPCS Page 20
  • MetroFLASH• Love your phone but not your wireless service?• Have a CDMA phone from another carrier?• MetroPCS will flash our software onto the phone for $40 + tax. Now you can use our service! Proprietary & Confidential - metroPCS Module Six Page 21
  • Porting• Customers can bring their number from their Old Service Provider (OSP) to MetroPCS• Old account must still be active! Proprietary & Confidential - metroPCS Module Six Page 22
  • Accessories• Batteries DO wear out!• The average cellular customer uses 600-700 minutes each month.• The average MetroPCS customer uses 2200! Proprietary & Confidential - metroPCS Module Six Page 23
  • Questions? Thank you! Proprietary & Confidential - metroPCS Module Six Page 24