Designing for New Farmers Lisa Eldred 8/14/08

About the Project Beginningfarmers.org new farmers researchers policy makers

Beginningfarmers.org

new farmers

researchers

policy makers

Competitive Analysis Three Foci Layout Imagery Colors Three (and a Half) Sites Sustainable Farmer (sustainablefarmer.org) Bonnie’s Blog (sustainablefarmer.com/bblog/) Rodale Institute (formerly newfarm.org) Maple Creek Farms (maplecreekfarm.com)

Three Foci

Layout

Imagery

Colors

Three (and a Half) Sites

Sustainable Farmer (sustainablefarmer.org)

Bonnie’s Blog (sustainablefarmer.com/bblog/)

Rodale Institute (formerly newfarm.org)

Maple Creek Farms (maplecreekfarm.com)

Implications for Color Green is an absolute necessity Dark colors are usually used for research-based sites

Green is an absolute necessity

Dark colors are usually used for research-based sites

Implications for Logos Variance in word marks Necessity of the logo

Variance in word marks

Necessity of the logo

Next Steps Discussion with employer Survey

Discussion with employer

Survey