Designing a Web Site for New Farmers

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This is a brief overview presentation of a competitive analysis of three farming-based Web sites and some resultant draft logos for beginningfarmers.org.

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Designing a Web Site for New Farmers

  1. 1. Designing for New Farmers Lisa Eldred 8/14/08
  2. 2. About the Project <ul><li>Beginningfarmers.org </li></ul><ul><ul><li>new farmers </li></ul></ul><ul><ul><li>researchers </li></ul></ul><ul><ul><li>policy makers </li></ul></ul>
  3. 3. Competitive Analysis <ul><li>Three Foci </li></ul><ul><ul><li>Layout </li></ul></ul><ul><ul><li>Imagery </li></ul></ul><ul><ul><li>Colors </li></ul></ul><ul><li>Three (and a Half) Sites </li></ul><ul><ul><li>Sustainable Farmer (sustainablefarmer.org) </li></ul></ul><ul><ul><ul><li>Bonnie’s Blog (sustainablefarmer.com/bblog/) </li></ul></ul></ul><ul><ul><li>Rodale Institute (formerly newfarm.org) </li></ul></ul><ul><ul><li>Maple Creek Farms (maplecreekfarm.com) </li></ul></ul>
  4. 8. Implications for Color <ul><li>Green is an absolute necessity </li></ul><ul><li>Dark colors are usually used for research-based sites </li></ul>
  5. 10. Implications for Logos <ul><li>Variance in word marks </li></ul><ul><li>Necessity of the logo </li></ul>
  6. 13. Next Steps <ul><li>Discussion with employer </li></ul><ul><li>Survey </li></ul>

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