Web 2

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A slideshow given over the course of a semester for Michigan State University's Office of University Outreach and Engagement as an introduction to Web 2.0 concepts and technologies.

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Web 2

  1. 1. by Lisa Eldred Presentations for MSU’s Office of University Outreach and Engagement Communication and Information Technologies Group Spring 2007
  2. 2. Overview <ul><li>The Machine is Us/ ing Us </li></ul><ul><ul><ul><li>Video by Michael Wesch, Kansas State University Digital Ethnography Program, 2007 </li></ul></ul></ul>
  3. 3. Overview <ul><li>This video demonstrates: </li></ul><ul><ul><li>the changing nature of text </li></ul></ul><ul><ul><ul><li>Written to hyper </li></ul></ul></ul><ul><ul><ul><li>Html to css/xml </li></ul></ul></ul><ul><ul><li>the changing role of the user </li></ul></ul><ul><ul><ul><li>Professional designer </li></ul></ul></ul><ul><ul><ul><li>Personal </li></ul></ul></ul>
  4. 4. Overview > Core Competencies <ul><li>Services, not packaged software, with cost-effective scalability </li></ul><ul><li>Control over unique, hard-to-recreate data sources that get richer as more people use them </li></ul><ul><li>Trusting users as co-developers </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>Leveraging the long tail through customer self-service </li></ul><ul><li>Software above the level of a single device </li></ul><ul><li>Lightweight user interfaces, development models, AND business models </li></ul><ul><ul><ul><li>Source: O’Reilly, T. (2005). What is Web 2.0. </li></ul></ul></ul>
  5. 5. Overview > Web 2.0 by Example Blogging  Personal Websites Wikipedia  Brittanica Online Google AdSense (cost per click)  DoubleClick (page views) Web 2.0 Web 1.0
  6. 6. Collective Intelligence > Tagging <ul><li>Taxonomies </li></ul><ul><ul><li>Systematic classification </li></ul></ul><ul><ul><li>Very deliberative </li></ul></ul><ul><ul><li>Usually hierarchical </li></ul></ul><ul><ul><ul><li>Scientific Classification </li></ul></ul></ul><ul><ul><ul><li>Yahoo.com (through the Wayback Machine ) </li></ul></ul></ul><ul><ul><ul><li>The Statewide Resource Network </li></ul></ul></ul>
  7. 7. Collective Intelligence > Tagging <ul><li>Folksonomies </li></ul><ul><ul><li>Organic classification </li></ul></ul><ul><ul><li>User-generated </li></ul></ul><ul><ul><li>Generally unstructured </li></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Blogs (like CIT’s blog ) </li></ul></ul></ul><ul><ul><ul><li>del.icio.us </li></ul></ul></ul>
  8. 8. Collaborative Content > Social Bookmarking <ul><li>A new way of searching </li></ul><ul><li>A new method of information dissemination </li></ul><ul><ul><li>del.icio.us </li></ul></ul><ul><ul><li>digg </li></ul></ul><ul><ul><li>upcoming </li></ul></ul><ul><ul><li>eventful </li></ul></ul>
  9. 9. Collaborative Content > Blogs <ul><li>The “end” of the personal web page </li></ul><ul><ul><li>Corporate tools vs. individual creations </li></ul></ul><ul><ul><li>Dissemination of the parts </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Semi-regular updates </li></ul></ul><ul><ul><li>Talk-back functions </li></ul></ul><ul><ul><li>Personal or professional </li></ul></ul><ul><ul><li>Social networking </li></ul></ul>
  10. 10. Collaborative Content > Blogs <ul><li>Personal </li></ul><ul><ul><li>Livejournal </li></ul></ul><ul><ul><li>Xanga </li></ul></ul><ul><ul><li>Myspace </li></ul></ul><ul><li>Hybrids </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  11. 11. Collaborative Content > Blogs <ul><li>Professional </li></ul><ul><ul><li>Google’s blog </li></ul></ul><ul><ul><li>President Simon’s blog </li></ul></ul><ul><ul><li>CIT’s blog </li></ul></ul><ul><li>RSS feeds </li></ul>
  12. 12. Collaborative Content > Blogs > Slang <ul><li>Screen capture from Zero Wing (1989). </li></ul>
  13. 13. Collaborative Content > Blogs > Slang <ul><li>13375p34k </li></ul><ul><li>Developed in the 1980s to talk about forbidden subjects </li></ul><ul><li>Characterized by replacement of letters for numbers or symbols </li></ul><ul><ul><li>pr0n </li></ul></ul><ul><ul><li>haxxorz </li></ul></ul><ul><ul><li>teh (teh intarweb ownzorz j00) </li></ul></ul><ul><ul><li>own/pwn </li></ul></ul><ul><ul><li>n00b </li></ul></ul><ul><ul><li>Megatokyo </li></ul></ul>
  14. 14. Collaborative Content > Blogs > Slang <ul><li>brb </li></ul><ul><li>rofl </li></ul><ul><li>nsfw </li></ul><ul><li>omg </li></ul><ul><li>wtf </li></ul><ul><li>stfu </li></ul><ul><li>woot </li></ul><ul><li>lolcat </li></ul><ul><li>pos (gtg pos) </li></ul><ul><li>ftw </li></ul><ul><li>emo </li></ul><ul><li>orly </li></ul><ul><li>yarly </li></ul><ul><li>mmorpg </li></ul><ul><li>Urban Dictionary </li></ul><ul><li>noslang </li></ul>
  15. 15. Collaborative Content > Blogs > Digressions > Here Be Anthropomorphic Dragons <ul><li>http:// imgs.xkcd.com/comics/online_communities.png </li></ul>
  16. 16. Collaborative Content > Wikis <ul><li>Origin </li></ul><ul><ul><li>Hitchhiker’s Guide to the Galaxy </li></ul></ul><ul><ul><li>WikiWikiWeb </li></ul></ul><ul><ul><ul><li>Wiki—Quick </li></ul></ul></ul><ul><li>Benefit </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><ul><li>Collective intelligence </li></ul></ul></ul><ul><ul><ul><li>Collective stupidity </li></ul></ul></ul><ul><ul><li>Hypertext </li></ul></ul>
  17. 17. Collaborative Content > Wikis <ul><li>General </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>Specialized </li></ul><ul><ul><li>Music Wiki </li></ul></ul><ul><ul><li>Ohio University Libraries Biz Wiki </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>WIDE Wiki </li></ul></ul>
  18. 18. Collaborative Content > Mashups <ul><li>“ Mash it up” </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><ul><li>President Bush Sings U2 </li></ul></ul></ul><ul><ul><li>Web apps—trusting users as codevelopers </li></ul></ul><ul><ul><ul><li>http://www.neighboroo.com/ </li></ul></ul></ul><ul><ul><ul><li>http:// mashupawards.com / </li></ul></ul></ul>
  19. 19. Changing Businesses > Collaboration <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Online Document Services </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><li>Many Eyes </li></ul></ul>
  20. 20. Changing Businesses > Perpetual Betatests <ul><li>Opensource </li></ul><ul><li>Public release of preliminary versions </li></ul><ul><ul><li>User-centered design </li></ul></ul><ul><li>Rolling feature release </li></ul><ul><li>Participants redefine meaning of service </li></ul><ul><ul><li>Transparency </li></ul></ul><ul><li>Resources </li></ul><ul><ul><li>Don’t blow your beta </li></ul></ul><ul><ul><li>Building a better beta </li></ul></ul>
  21. 21. Changing Businesses > Long-Tail Marketing <ul><li>Coined by Chris Anderson in 2004 </li></ul><ul><li>More total sales come from the 80% of non-hits than the 20% of hits </li></ul><ul><ul><li>Disassociation from geography </li></ul></ul><ul><ul><ul><li>Amazon </li></ul></ul></ul><ul><ul><ul><li>NetFlix </li></ul></ul></ul><ul><ul><ul><li>iTunes </li></ul></ul></ul><ul><ul><ul><li>Pandora </li></ul></ul></ul>
  22. 22. Changing Businesses > UOE <ul><li>But what does this mean for Outreach? </li></ul><ul><li>Find out... </li></ul>
  23. 23. Contact <ul><li>Lisa M. Eldred </li></ul><ul><ul><li>Portfolio </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>University Outreach and Engagement </li></ul><ul><li>Digital Rhetoric and Professional Writing </li></ul>

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