SRN Presentation

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Presentation on the SRN for a class on advanced professional writing

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SRN Presentation

  1. 1. User Demographics and Value Added for a Database Redesign Lisa Eldred WRA 420 4/8/07
  2. 2. Overview <ul><li>What is the SRN? </li></ul><ul><li>Contextualizing the Problem </li></ul><ul><li>Evaluating the Value Added </li></ul><ul><li>Further questions </li></ul>
  3. 3. The Statewide Resource Network <ul><li>http:// msustatewide . msu . edu </li></ul>
  4. 4. Contextualizing the Problem <ul><li>Site design is old </li></ul><ul><li>Marketing has decreased </li></ul><ul><li>Users unclear of purpose (Georgis and Swierenga, 2004) </li></ul>
  5. 5. Contextualizing the Problem <ul><li>“If the site's success depends on my coming back often, the Home page probably needs to have some content that gets updated frequently. And even a site that doesn't need regular visitors needs some signs of life--even if it's only a link to a recent press release--to signal me that it's not moribund&quot; (Krug, 2000). </li></ul>
  6. 6. Contextualizing the Problem <ul><li>What are some tools and techniques we can employ in order to improve both site visibility and user experience of the Statewide Resource Network? </li></ul>
  7. 7. Value Added: RSS Feeds <ul><li>In 2005, one estimate states that 12% of Internet Users used RSS (Barnett, 2005 ); another states that only 3% use it (Hrastnik, 2005 ) </li></ul><ul><li>78% of RSS feed users are male (Ad Age, 2006 ) </li></ul><ul><li>RSS users a “highly desirable demographic” (Hrastnik, 2005 ) </li></ul><ul><li>83% of RSS users unaware that they use it (ZDNet Research, 2005 ) </li></ul>
  8. 8. Value Added: Online Calendars <ul><li>Demographics of online calendar applications users unavailable </li></ul><ul><li>Physicians PDA usage (McLeod, Ebbert, and Lymp, 2003 ) </li></ul>
  9. 9. Value Added: Folksonomies <ul><li>Tags reveal the users: del. icio .us </li></ul>
  10. 10. Where Do We Go From Here? <ul><li>Would these resources be useful? </li></ul><ul><li>Who are our current users? </li></ul>

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